• 1. Take existing activity - make it 10X easier
  • 2. Make an existing activity 10X better (& networked)
  • 3. Create new inventory to be sold in a marketplace
  • 4. Discover new willingness to pay
  • 5. Connect a group of people that were not visibly connected before
  • 6. Give people a new or easier way to make money
  • 7. Turn something digital that isn’t digital
  • 8. Find a way to offer 0 pricing
  • 9. Create a young version of a proven product
  • 10. Find a new ‘pleasure center’ in the mind