Obviously Awesome

Inspired by The Laws Of UX, a user experience resource.
Aesthetic Usability Effect:
Doherty Threshold:
Law of Common Regions:
Fitt's Law:
Hicks's Law:
Peak-End Rule:
Postel's Law:
Jakob's Law:
Pragnanz's Law:
Law of Proximity:
Law of Similarity:
Law of Uniform Connectiveness:
Miller's Law:
Occam's Razor:
Pareto Principle:
Parkinson's Law:
Serial Position Effect:
Tesler's Law:
Von Restorff Effect:
Zeigarnik Effect: