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Google Adwords & Analytics for Beginners
(google)
Basics
g.analytics home
Link GA & Adwords together here
Enable auto-tagging
Click "Link Accounts"
Best Practices
Activate Google Signals
- this allows access to signed-in users who have enabled
Ads Personalization
.
Google Optimize - landing page optimizations tool
Audiences
Preconfigured audiences
"Smart Lists" (parameterized)
How to Share Audiences
Goals
Creating Goals
Importing Goals into Adwords
Reporting
Acquisition (predefined reports)
Custom campaign naming
Ad Reports, by:
by Campaign
by Keyword
by Search Query
Behavior Reports, by:
by Site Content
by Event
Conversion Reports
Goal flow reports
Ecommerce reports
Multi-channel funnels