Obviously Awesome

Aggregation

A subtext to last week’s article, Tech’s Two Philosophies, was the idea that there is a difference between Aggregators and Platforms; this was the key section: It is no accident that Apple and Microsoft, the two “bicycle of the mind” companies, were founded only a year apart, and for decade
The last several articles on Stratechery have formed an unintentional series: Airbnb and the Internet Revolution described how Airbnb and the sharing economy have commoditized trust, enabling a new business model based on aggregating resources and managing the customer relationship Netflix and the C
(Note: this is not a typical Stratechery article; there is no over-arching narrative or reference to current news. Rather, the primary goal is to provide a future point of reference) Aggregation Theory describes how platforms (i.e.