Obviously Awesome

Twitter's Agency Playbook (pdf)

  • 1. Client expectations
  • 2. Account setup
  • 3. What makes a good tweet
  • 4. Campaign types
  • 5. Ad creative specs
  • 6. The right audience
  • 7. Power stats
  • 8. Analytics
  • 9. Takeaways
  • 10. Pro tips
  • 11. Success stores
  • 12. Resources