Perfectly Awesome

The Art of Virtue Signaling - Why so Many Brands Get It Wrong   (toptal)

When the Nerves of Knowledge Send False Signals   (behavioralscientist.com)

The rise, fall, and rise of the status pineapple   (BBC)

I'll Have what she's having - how & why we copy the choices of others   (The Conversation)

Mixed Signals - Why People Misunderstand Each Other   (The Atlantic)

Proof of X   (julian.digital)

What Is Signaling, Really?   (LessWrong)

Signaling as a Service   (julian.digital)

If smiles are so easy to fake, why do we trust them?   (psyche.co)