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The Art of Virtue Signaling - Why so Many Brands Get It Wrong
When the Nerves of Knowledge Send False Signals
The rise, fall, and rise of the status pineapple
I'll Have what she's having - how & why we copy the choices of others
Mixed Signals - Why People Misunderstand Each Other
Proof of X
What Is Signaling, Really?
Signaling as a Service
If smiles are so easy to fake, why do we trust them?