Perfectly Awesome

Basics

g.analytics home
Link GA & Adwords together here
Enable auto-tagging
Click "Link Accounts"

Best Practices

Activate Google Signals - this allows access to signed-in users who have enabled Ads Personalization.
Google Optimize - landing page optimizations tool

Audiences

Preconfigured audiences
"Smart Lists" (parameterized)
How to Share Audiences

Goals

Creating Goals
Importing Goals into Adwords

Reporting

Acquisition (predefined reports)
Custom campaign naming
Ad Reports, by:
by Campaign
by Keyword
by Search Query

Behavior Reports, by:
by Site Content
by Event

Conversion Reports

Goal flow reports
Ecommerce reports
Multi-channel funnels