Perfectly Awesome

Brian's Giant List of Product Management Resources

(Updated 2/9/2023)
ab testing    advertising    affiliate programs    aggregation    analytics    auctions    auctions|game theory    best practices    books    branding/naming    catalogs & menus    checklists    churn    clothing    collecting-curation-personalization    communities    content    contracts    controversy    conversions    culture    customer service    data mining    datasets    debriefings    decisions    discovery & learning    documentation    drop shipping    ecommerce    ecommerce/tools    email    execution    experiments & validation    failure    faqs    features & benefits    finance    forecasting    friction & traction    gamification    growth hacks    humor    ideation    innovation    interviewing    jobdef    jobs to be done    kanban    launches    lead generation    lean, agile techniques    loyalty    luxury    meetings    metrics    music    music,    music/ipod    negotiation    network effects    objections    okrs    onboarding    packaging    patents/trademarks/intellectual property    payments    personas    physical products    piracy    pivots    platforms    positioning    ppc    prediction markets    presentations    pricing    pricing/bundling    pricing/cost-plus    pricing/dynamic    pricing/freemium    pricing/increases    pricing/psychological    pricing/value    product-market fit    recommenders    repairs    reputation    requirements    retail    retargeting    rewards    risk management    roadmaps    sales mgmt    sales tools    seo 101    seo/adwords    seo/keywords    seo/tools    shutdowns    storytelling    strategy    strategy/long tail    term sheets    tools    ui-ux    uplift    user stories    value proposition    video    virality    wish lists    
ab testing
25 A/B Testing Concepts - Interview Cheat Sheet (Towards Data Science)
26 Ideas for Split Testing your Search Ads (Search Engine Land)
5 Tricks when AB Testing is Off the Table (Medium)
7 Rules for AB Testing (Lars Lofgren)
AB Test Calculator (Conversioner)
AB Testing - and Hamsters (A Smart Bear)
AB Testing Calculator (Evan Miller)
AB Testing Rules (Search Engine Watch)
AB Testing Stats (Product Coalition)
AB Testing and Pricing Pages (Price Intelligently)
AB Testing with Hierarchical Modeling (DominoDataLab)
An AB Testing Scale CheatSheet (BenTilly)
Essential AB Testing Rules (CrazyEgg)
How to AB Test Like a Badass (Search Engine Watch)
Implications of Multiple Controls in an AB Test (Twitter)
Multivariate Testing (NN Group)
Sequential AB Testing (Evan Miller)
The Conservation of Intent (Andrew Chen)
Ultimate Guide (Maria Paskevich)
Why AB Tests Should Yield More than Results (Intercom)
advertising
15 Lessons from Infomercials (Medium)
A Complete Taxonomy of Internet Chum (The Awl)
Ad Tech Glossary (DataXu)
Advertising that Sells (Farnam Street)
An Ugly Ad Saved my Business (Greg Kogan)
Basically everything on Amazon has become an ad (Vox)
Behavioral Advertising (Kissmetrics)
Dutch broadcaster ad revenue vs user tracking (Register)
Google Shopping ads 101 (Practical Ecommerce)
How FB Avoids Ad Blockers (Dylan Paulus)
How to Test Millions of Ads (Search Engine Land)
Intro to AdTech (Adzerk)
List of Advertising Networks (Wikipedia)
Online Advertising & AdTech Glossary (AppNexus)
TV Advertising's Strength & Inevitable Fall (Stratechery)
The 5 Street-smart Laws of Advertising (TechCrunch)
The Economics of Infomercials (Priceonomics)
affiliate programs
How an Affiliate used Amazon S3 to Outrank Everyone on Google (UseJournal)
How to Build an Amazon Affiliate Website
Ultimate List of Affiliate Programs (PostAffiliatePro)
aggregation
Aggregation Theory (Stratechery)
Aggregation under Regulation (Stratechery)
Aggregators - a Definition (Stratechery)
analytics
13% of my website visitors block Google Analytics (Marko Saric)
30 Useful Tools for Growth Hacks & Startups (@blobshake)
A Beginners Guide to Cohort Analysis (Medium)
A/B Testing at Etsy (Apptimize)
A/B test Calculator
Bayesian AB Testing (Towards Data Science)
Bayesian Product Ranking (Wayfair)
Be (occasionally) Argument Driven - not Data Driven (twitchard.github)
Cohorts (Bslatkin - Github)
Ecommerce A/B Testing (Sumo)
Epic List of Growth Hacking Tools for non-coders (Twoodo)
Essential Tools for Product Managers (Indicative)
From Google Analytics to Fathom (Jeff Geerling)
Growth Analytics (Kissmetrics)
How to Roll Your Own Free, Privacy-based alternative to GA (PCMaffey)
Intro to Fathom (Jacob Herrington)
It's Time to Ditch Google Analytics. Here's some Alternatives. (Fast Company)
Regexes for Google Analytics (pdf) (Robbin Steif)
Retention Cohorts (Intercom)
Selecting the right tests for different a/b metrics (towards data science)
Simple Analytics
Simple Analytics
Startup Metrics - A Love Story (Slideshare)
The Dirty Dozen Mistakes in Analytics Experiments (Acolyer)
The Growth Stack Tools of 2019 (Segment)
When One Category Works Against the Others (Mine That Data)
auctions
Auction Theory (Delta Trading)
auctions|game theory
A Guide to Online Auctions (Nir and Far)
Auction Theory (Stanford)
The Market for Lemons (Wikipedia)
best practices
10 Reasons for Weak Products (SVPG)
4 Business Models for the Data Age (HBR)
Counter-intuitive Competitive Strategies (Collaborative Fund)
Google Ventures' Design Process (TNW)
Great PM Writing (@kivestu)
Picking a Market (Elegant Hack)
Snapchat's Value Ladder (Stratechery)
Startup Lessons (Defmacro)
Strategy Letter V (Joel on Software)
The 36 Strategems (Wikipedia)
Why Dyson's robot vacuum took 16 years (engaget)
Writing *is* Thinking (Learning by Shipping)
to get good, go after the metagame (commoncog)
books
mgp/book-notes (github)
branding/naming
Brand naming explained by a pro (Pocket)
Brandbucket/Trackchip
Cognatarium
Guide to Bidding on Competitor Brands & Trademarked Items (Search Engine Land)
Namechk
Namejet
Protect Your Brand from Cybersquatting (HBR)
Stuck with an Unpronounceable product name - now what? (Hacker News)
The Weird Science of Naming New Products (NYTimes)
Trademarkia
Trademarking a Color is Absurd (Fast Company)
Why We Suck at Naming Products & Companies (Roger Cauvin)
Learn about Pricing from Menu Designers (GigaOm)
Neuro Menus (Neuroscience Marketing)
The Engineering of a Chain Restaurant Menu (Atlantic)
The Secret Tricks of Restaurant Menus (BBC)
Why Restoration Hardware's Catalog Will Not Die
checklists
A Marketing Checklist (Side Project Checklist)
How Pilots & Surgeons avoid Human Error (Nautilus)
churn
Four Kinds of Churn (Predictable Revenue)
Redefining Churn Rate (Shopify)
What is Churn Analysis (DataScience)
Why Customers Churn (For Entrepreneurs)
clothing
Apparel Brand Scaling (Shoelace/Octane AI)
Why Everyone—From Mechanics to Crust Punks—Wears Dickies (Texas Monthly)
collecting-curation-personalization
Curated Consumer Marketplaces - 10 Criteria (Forbes)
Curation Tools for Newsletters (Practical Ecommerce)
Curation and AI Algorithms (Stratechery)
Human Curation is Back (Monday Note)
Past Behavior doesn't Determine Future Purchases (TechCrunch)
Personalization is Not a Feature (TechCrunch)
The Future of Algorithmic Personalization (TechCrunch)
The platform and the curator (Seth's Blog)
communities
A New Way of Looking at Competitors (Steve Blank)
Brick by Brick - A Community Building Guide
Communities & Early-Stage Products (Quora)
How to Hire a Community Manager (Mashable)
How to Organize an Event (Stephanie Hurlburt)
How to use Buying Groups (Insight Squared)
content
3 Words You Need to Avoid in Sales (Insight Squared)
45 Ecommerce Content Tools(Practical Ecommerce)
Attention Grabbing Cover Letter Examples (TheMuse)
Blog Taglines (TopRankBlog)
Content Creation Ideas (Copyblogger)
Copywriting Tips (Nick Kolenda)
How to Improve Your Writing (Bakadesuyo)
Product Descriptions (Practical Ecommerce)
The Destructive Power of Adjectives (Kissmetrics)
The Most Popular Words in Viral Headlines (Buffer)
Ultimate Terms (Changing Minds)
Write Your Own Product Descriptions (EcreativeWorks)
contracts
16 Essential Sales Contract Clauses (A16Z)
controversy
A Guide to Curating Controversial Content (Unbounce)
Don't Poke the Bear - Sensitive Situations (A List Apart)
How to Create Controversial Content (Unbounce)
How to sell Taboo Products (Entrepenuer)
Why Rockstar Games PAID for Negative Press (What Culture)
conversions
Conversion Strategies (Andy Johns - Quora)
Conversion successes (Thumbtack)
Post-conversion questionnaires (Kissmetrics)
What Makes Shoppers Click? (Conversion Sciences)
culture
21 Management Things I Learned at Imgur (@gerstenzang)
42 Leadership Rules (First Round)
44 Engineering Management Lessons (Defmacro)
8 Principles for Building High-Perf Teams (Leadership Now)
A first-time manager's guide (GetWeeklyUpdate)

Building Expertise at Work (Julia Evans)
Building a Culture
Building a Product Culture (Blossom.io)
Constructive Pessimism (SK Murphy)
Good & Bad Organizations (Farnam Street)
How We Build Software (Intercom)
How to Harness Employees' Emotional Energy (Strategy-Business)
How to Scale a Company’s Culture
How to tell if the company you're interviewing is rotten on the inside (charity.wtf)
If You Do Something, STAND For Something
Management Best Practices (TTunguz)
Netflix Culture Slidedeck
New Employee Handbook (Valve)
PM at Product-Led Growth Companies (OpenView Partners)
Principles by Ray Dalio (Bridgewater)
Psychological Safety & Risk Tolerance (Hacker Noon)
Startup culture isn't about ping-pong tables (Mojotech)
The Behaviors of Super-Successful Companies (Sam Altman)
The GitLab Handbook
Top 10 Product Leadership Lessons (Adam Nash)
Use your voice to disagree (TED)
We Don't Do That Here (Thagomizer)
What Makes a Great PM at Google? (Quora)
What Marissa Mayer Brought to Yahoo (HackerNoon)
Why T-Shirts Matter (Adam Nash)
Why some companies lose their best people (Forbes)
customer service
10 Magic Phrases of Customer Service (Entrepreneur)
A Great Support Portal (Kissmetrics)
Customer Service Email Playbook (Insight Squared)
Customer Service Phrases (HelpScout)
Lackluster Support (HelpScout)
Lessons from Jeff the Cab Driver (Marketing Profs)
Live Customer Chat Tips (Kissmetrics)
Self-Service Kiosks and Customer Behavior (HBR)
The 4 Phrases of Amazing Customer Service (Mike Michalowicz)
The Best Customer Service is Invisible (Jackie Huba)
The Right Type of Customer Conversations (Intercom)
What Blows Your Customers Away? (Y Combinator)
Why We Love How-To Videos (Nautilus)
Why You Should Not Use Twitter for Customer Service (TheAwl)
data mining
10 Data Acquisition Strategies (@Muellerfreitag)
An Intro to Process Mining (HBR)
Making Uncommon Knowledge Common (Kevin Kwok)
Quizzes are Free Data Mining Tools (Marketplace.org)
The Value of Data, P1 - Using Data as a Competitive Advantage (Coding VC)
The Value of Data, P2 - Building Valuable Datasets (Coding VC)
The Value of Data, P3 - Data Business Models (Coding VC)
datasets
24 high-quality ecommerce & retail datasets
debriefings
Debriefing Guide - PDF (Etsy)
decisions
16 Rules for Effective Decision Making (Leading Blog)
Deciding What to Build (DC Gross)
Finding Winning Ideas with the Confidence Tool (HackerNoon)
How Cultures Around the World Make Decisions (TED)
How Our Brain Determines if the Product is Worth the Price (HBR)
How Square De-Fangs Difficult Decisions (First Round)
How to Choose Wisely (Nautilus)
Learn Causality (StichFix)
Making Decisions under Uncertainty (McKinsey)
Making Good Decisions (Black Box PM)
Product Prioritization Techniques (Folding Burritos)
Seymour Schulich - The Decision Maker (Farnam Street)
Six Decision-Making Techniques (Medium)
Smart Decisions (Farnam Street)
The Art of Decision Making (Sachin Rekhi)
The Cost per Reasonable Decision (John Cutler)
The Data or the Hunch? (1843 Magazine)
The Neuroscience Behind Bad Decisions (Quanta)
The Science of Regrettable Decisions (Vox)
We use less information that we think (Behavioral Economics)
What Really Makes Customers Buy a Product (HBR)
discovery & learning
26 Customer Development Resources (Kissmetrics)
40 Tips for B2B Customer Development Interviews (SK Murphy)
A New Approach to Feature Requests (Signal v Noise)
Become Better at Conversations (Fast CompanY)
Customer Development - Pipedrive (Purde.net)
Go after the metagame (commoncog)
How to Ask People What they Want (Scientific American)
How to Get Meetings with People Too Busy to See You (Steve Blank)
How to Organize Customer Interview Data (SK Murphy)
How to be Smarter than your Investors (Steve Blank)
How to do Price Discovery (TTunguz)
Identifying Non-Customers for Customer Interviews (Sirius Decisions)
Interviewing Customers the Right Way (First Round)
It's OK to Ask Would You Use This (SK Murphy)
Learn Faster and Better (Scott Young)
Make Customer Interviews Less Weird & More Natural (Kevin DeWalt)
Maybe the Voice of the Customer... Isn't (FutureLab)
Methods for Analyzing Customer Discovery Interviews? (Quora)
Relearning the Art of Asking Questions (HBR)
Slow Ideas (New Yorker)
Talking to Humans (TtH)
The Mom Test (Rob Fitzpatrick)
The Ultimate List of Customer Development Questions (Mike Fishbein)
Who is good at Discovery? (Seth's Blog)
Why People Cancel (Extends Logic)
documentation
4 Types of good Software Documentation (divio)
Write Better Docs (OpenSource)
drop shipping
11 drop-shipping tools (Neil Patel)
Best Practices search results, page 1 (DuckDuckGo)
Drop Shipping vs Marketplaces - Pros & Cons (Practical Ecommerce)
Pt 1 - Supply Chain History (Practical Ecommerce)
Pt 2 - The Basics (Practical Ecommerce)
Pt 3 - Suppliers vs Retailers (Practical Ecommerce)
ecommerce
1-Step Checkout The Right Way (Kissmetrics)
18 Tips (Search Engine Watch)
2020 stats report
Landing page checklist (Unbounce)
Landing page inspirations (Cortes.design)
Why Every Shoppy Shop Looks Exactly the Same (GrubStreet)
ecommerce/tools
15 Tools to Optimize Ecommerce (Practical Ecommerce)
Channel Advisor
Intro to Google Tag Manager (Practical Ecommerce)
Tag Manager (Google Developers)
email
28 Responsive Email Templates (Practical Ecommerce)
4 Transaction Emails You Should be Optimizing (Shopify)
4 advanced email list builders for ecommerce (Jilt)
Clickthru Rates (Kissmetrics)
Effective Welcome Emails (Vertical Response)
Email Lead Capture (Sixteen Ventures)
Email Subject Line Hacks from SxSW (Conversion Sciences)
Eye Catching Email Subject Lines (Unbounce)
How CD Baby Built 20K Citations with one Email (Search Engine Land)
How to Build an Email List (Matt Barby)
How to Get Busy People to Take Action (Both Sides of the Table)
LTV with Remarketing (Kissmetrics)
Loss Aversion Upgrade Mails (Customer.io)
Metrics (Pt 1, Basics) (Practical Ecommerce)
Metrics (Pt 2, Advanced) (Practical Ecommerce)
Military-Precision Emails (Flipboard)
Open Rates (Kissmetrics)
Starter Templates (Chamaileon.io)
execution
10 Best Practices (Segment)
10 Questions You Need to Ask Yourself (A Smart Bear)
12 Essential Metrics (Terry Starbucker)
57 Startup Lessons (Defmacro)
90 Things I Learned from 4 Companies (Jason Goldberg)
Amazon 6-pager - deep dive (writing co-op)
Building Weatherproof Companies (A16Z)
Bumping the Lamp - the Reason for Caring (Hello Erik)
Evidence-based Scheduling (Joel on Software)
Execution is Everything (25iq)
Getting Things Done (Julia Evans)
How Etsy Regained its Mojo (Fortune)
How I Run a Marketplace with 11 Properties & 5000 Vendors (LimeDaring)
How to Go Faster (Seth Godin)
Lessons Learned from Launching 30 Products (Reddit)
Lessons from the German Mittelstand (Inc)
Make Operations your Secret Weapon (First Round)
Moneyball for Semiconductor Engineers (McKinsey)
Products over Projects (Martin Fowler)
Startup Advice (Both Sides of the Table)
Structured Problem Solving (Ascendant Consulting)
Ten Tactics to Do the Impossible (PM Hardcore)
The Cost of a Screw - and the Value of a Photo (TTunguz)
The GIST board (Itamar Gilad)
Using Dashboards to Change Behavior (Outlyer)
Writing Things Down - RFCs (Pragmatic Engineer)
experiments & validation
10 Common Experiments - How to Build Them (Optimizely)
9 Habits of Ultra-Fast Iterations (NFX)
A Guide to Validating Product Ideas (Smashing Magazine)
Experiment Pairing (Precoil)
Experimenting with Price and Product (Instigator Blog)
Good Experiment, Bad Experiment (Reforge)
How to Validate Demand (Upupgrow)
Idea Validation Playbooks (Learning Loop)
Idea to Paying Customers in 7 Weeks (Buffer)
Mike Krieger's 8 Principles (TechCrunch)
Running Experiments with Purpose (Luke Thomas)
Sometimes It's Not Change They Hate (Users Know)
Stop Validating. Start Falsifying (Roger Cauvin)
Test Your Idea (Hubstaff)
Users Don't Know What They Want Until They See It (WSJ)
failure
Failing Well (Info Arbitrage)
Failure Mode & Effects Analysis (FMEA) (Wikipedia)
Fear of Failure in Large Corporations (Steve Blank)
How to Handle Failure as a PM (Get Enjoy HQ)
How to Run a 5-Whys Session with Humans (Slideshare)
Just Fail Faster (ZenHabits)
Making Better Exit Decisions (McKinsey)
Startup Failure Post Mortems (Chubby Brain)
The Big Takeaway -Learning from Failure (Pando)
The Problem with "5 Whys" (BMJ)
Video Rental Stores (Vox)
What is an 8D? (Wikipedia)
http://autopsy.io/
faqs
20 Examples of Proper FAQ Pages (DCrazed)
Effective FAQ Pages (Six Revisions)
FAQ Pages & UX Principles (Spyre Studios)
features & benefits
12 Signs You're Working in a Feature Factory (Cutle.fish)
3 Feature Buckets (Adam Nash)
Babe Ruth and Feature Lists (Google Ventures)
Features Don't Mean Success (Kissmetrics)
Features Tell. Benefits Sell (HelpScout)
Features vs Products (jtbd.info)
If your Product is Great, it doesn't need to be Good (Paul Buchheit)
Keep Your Products Simple (TechCrunch)
Product Prioritization at Pandora (First Round)
Release Notes Drive Feature Adoption (Kissmetrics)
Whats the Best Way to Prioritize a Feature List? (Quora)
Your App is just a Collection of Tiny Details (Coding Horror)
finance
2015 Valuation Handbook (Google Books)
A Capital Allocation Guide (Behavioral Value Investor)
Cash is a Fact. Profit is an Opinion. (Monday Note)
Debt-to-Equity Ratio (HBR)
Interactive Guide to Capital Markets (Goldman Sachs)
SG&A Metrics - by Industry (SAIbooks)
The Cost of Capital (HBR)
Understanding financial statements (Slideshare)
forecasting
5 sales forecasting techniques with machine learning (towards data science)
Bed Bath & Beyond - retail forecasting (supply chain dive)
Correlated products and sellers improves demand forecasting (Amazon)
Forecasting - principles & practice (Rob J Hyndman and George Athanasopoulos)
Forecasting time series with ARIMA (the clever programmer)
Forecasting with Bayesian diffusion modeling (towards data science)
Inconsistent demand - the Croston Model
Monte Carlo forecasting (Lucas Costa)
No-nonsense forecasting (dev-alloy)
Outcome Uncertainty and Spectator Demand for Contest-based Entertainment (ssrn.com)
Reduce Noise, Not Cognitive Biases (commoncog)
The History of Amazon's forecasting algorithm (science.amazon)
Using AI for retail forecasting (nVidia)
intro to time series forecasting (algorithmia)
friction & traction
8 Reasons Users Aren't Filling Out Your Forms (UX Movement)
Amazon's Friction-Killing Tactics (First Round)
Churn Rates, Free Trials & other Metrics (James Long)
Friction-Free Apps (Sequoia)
How Flywheels Work (sparktoro)
How Paypal & Reddit Faked it (Medium)
Lumosity and Complexity - not Simplicity (First Round)
Nothing Happens Until the Sale is Made (DanShipper)
The Hierarchy of Engagement (@Sarahtavel)
The Uses of Friction (The Diff)
Traction ebook summary
Why do Early Adopters... Adopt? (SK Murphy)
gamification
Gamification Marketing Elements (Social Media Examiner)
The Pros & Cons of Gamification (Tutsplus)
growth hacks
100 Techniques (Wishpond)
10X - not 10% (Ken Norton - Google Ventures)
22 Ecommerce Growth Hacks (Growth Hackers)
33 Tools to Get the Most Out of your Users (TNW)
35 Big Companies that Started with Little or No Money (TechCrunch)
35 Growth Hacking Tools (Kissmetrics)
75 Infectious Examples of Catchy Marketing (Referral Candy)
9 Qualities of World Class Growth Hack Teams (TNW)
A Dozen Attributes of a Scalable Business (25iq)
A Growth Hacking Checklist (Mattishness)
AARRR - Startup metrics for Pirates (500 Hats)
Adding Layers to the Cake (A16Z)
All Revenue is Not Equal (Above the Crowd)
Batman is a Growth Hacker (Adweek)
Distribution Model Sales Channels (A16Z)
Effective Growth Hacks (TNW)
Fake Account Origins (TheMarySue)
Growth Hack Tools (Kissmetrics)
Growth is Not a Marketing Strategy (TechCrunch)
How Pinterest Drives Sustainable Growth (Pinterest)
Proven Growth Hack ideas (Medium)
Rap Genius case study (Jmarbach)
The Anatomy of a Post that Got over 500,000 Likes (Buffer)
The Growth Hackers Cookbook (Medium)
The Growth Hacks of Q&A Forums (Platformed.io)
The Hierarchy of Engagements (Greylock)
The Horizontal Distribution Hack (GrowHack)
The LinkedIn Hack that Made Me $120,000 (The Hustle)
Top Hacks from Todd Jackson (First Round)
Under-the-radar Growth Hack Examples (@andottio)
User Growth hacks (Andrew Chen)
When Growth Hacking Goes Bad (TechCrunch)
Why the Haters are Wrong about Growth Hacking (Both Sides of the Table)
humor
Adding Mischief & Delight into Products (TNW)
How Scientists Make People Laugh (TED)
ideation
10 Ways to Choose an Idea (Tech In Asia)
13 Ways to Generate New Ideas (Design School)
23 Ways to Generate Startup Ideas (StartupRob)
7 Unusual Ideation Techniques (Spring)
Collective Genius (HBR)
Deliberate Ideation (Quora)
Fast Idea Generator (DIY Toolkit)
Finding a Winning Idea with the Confidence Tool (HackerNoon)
How to Get Startup Ideas (Platformed.io)
Ideation Sprints (Elegant Hack)
One Big Idea (Elegant Hack)
Startup Ideas (Paul Graham)
The Bingo Method (Seth Godin)
The Glossary of Science Fiction Ideas (Technovelgy)
The Invention of Bubble Wrap (Smithsonian)
The Startup Idea Matrix (Medium)
What is Idea Diffusion (Seth Godin)
Where do Eureka Moments come from? (New Yorker)
Where do New Ideas Come From? (Smithsonian)
Why 3 MIT Grads Want to Send you an Empty Box (Wired)
Your Idea Sucks - Now Go Do it Anyway (A Smart Bear)
argue with your customers (RockStarCoders)
innovation
Five Questions Companies Should Ask Before Making an Innovation-Driven Acquisition (HBR)
The Hard Truth about Innovative Cultures (HBR)
What if your camera was your "application layer"? (500-ish)
Why Proctor & Gamble is more Disruptive than You Think (Medium)
Why unbundling Excel is such a massive opportunity (FoundationInc.co)
interviewing
20 Questions to Ask Before Joining a Startup (GitHub)
Find a Top Performer Every Time (First Round)
How to Spot Ideal Employees (William Harding)
The Best Interview Question I've Ever Heard (Cerebral Mastication)
jobdef
A Product Manager's Job (Josh Elman)
Behind Every Great Product... (SVPG)
Being the "Glue" (Denise Yu)
Don't be a Product Person. Be a Merchant (Iterative Path)
Essay (Ken Norton)
Five product management Myths (Noah Weiss)
Four Types of Product Management Skills (Steve Johnson)
How to Master Product Management (the Discipline, not the Job) (Medium)
How to Say No (General Assembly)
Leading Cross-Functional Teams (Ken Norton)
Product Management is a Lot like Playing Poker (Brandon Chu)
Product Manager is a Company, NOT a Department (High Tech in the Hub)
Product Strategy Means Saying No (Intercom)
Say No to Product Feature Requests (HackerNoon)
The Astonishing Financial Benefits of Improving Product Management Effectiveness (Hardcore PM)
The Benefits of Being an Expert Generalist (99U)
What Distinguishes the Top 1% of Product Managers? (Quora)
What it Takes to Become a Great Product Manager (HBR)
jobs to be done
Jobs to be Done (Business of Software)
Milkshake Marketing by Clay Christensen (HBR)
kanban
4 Kanban Principles (Kainexus)
Kanban (Atlassian)
Personal Kanban (Lifehacker)
launches
GTM (Product Folks)
Launch strategy (Pratik Mehta)
Marketing plan (Michael Taylor)
lead generation
5 Lesser-known Lead Generation Hacks (Medium)
5 Traffic Sources for User Acquisition (Adam Nash)
Auto-qualifying new leads without Lead Scoring (Marketing Sherpa)
Effective Lead Scoring (Mattermark)
Intro to Lead Generation (HubSpot)
Mobile Web vs Mobile Apps (Adam Nash)
Predictable Revenue - book Summary
Product Qualified Leads (PQLs) (Traffic is Currency)
User Acquisition (Adam Nash)
lean, agile techniques
A Guide to MVPs (ScaleMyBusiness)
Design Sprints (Google Ventures)
Don't Settle for the Minimum in your MVP (ReadWrite)
Leanstack
Minimalism - the most undervalues dev skill (Volument)
Scrum Basics (ScrumGuides)
The Lean Startup - book summary
What is an Opportunity Canvas? (J Patton Assoc.)
loyalty
5 Ways to Resurrect Customers (Blossom)
Customer Loyalty Programs (HelpScout)
Customer Loyalty is Overrated (HBR)
Growth Hacking & Retention (Sixteen Ventures)
How to do a Retention Analysis (KeenIO)
Mythbusting Customer Loyalty Programs (HBR)
Rarely-Used Products (Pocket)
luxury
How to Get Rid of Unsold Inventory (Economist)
Human Contact is now a Luxury (NYT)
Luxury SEO, Pt1 (SEW)
Luxury SEO, Pt2 (SEW)
Punking Fashionistas (Boing Boing)
meetings
2 Things to do after EVERY Meeting (HBR)
Report Templates - Less Status Meetings (Folding Burritos)
metrics
16 Essential Metrics (A16Z)
16 Metrics - Network Effects (A16Z)
16 More Essential Metrics (A16Z)
Running Costs (CushionApp)
music
Crowd Patronage (BryanK.im)
Full-stack Music - 1T streams, 200M tickets (TechCrunch)
Guess Who's Making a Comeback? Record Labels (Recode)
How Hip-Hop is Becoming the Oldies (NYT)
How Much Does it Cost to Make a Hit Song? (NPR)
How Shazam Recognizes & Fingerprints Music (Toptal)
Justin Timberlake and the AC/DC Rule (NPR)
Soundcloud & the Remix Problem (Kernelmag)
Streaming and Skip Rates (Hypebot)
The 2050 Most Timeless Songs (Pudding.cool)
The AllMusic Database (Tedium)
The Art of Playlist Stuffing (Music 3.0)
The Dark Art of Mastering Music (Pitchfork)
The Economics of Girl Talk (Priceonomics)
The Price of Music (Pakman)
The Shazam Effect (Atlantic)
Ticketmaster’s Dark History (Prospect.org)
Tidal and the Future of Music (Stratechery)
Why do we listen to new music? (Pitchfork)
Zamfir & Music on TV (Neatorama)
music,
How One of America's last piano factories stays alive (The Hustle)
music/ipod
How Steve Jobs fleeced Carly Fiorina (Medium/Backchannel)
negotiation
A Classic Negotiation Framework (MIT Sloan)
Ask a Hostage Negotiator - How to Ask for a Raise
How to Deal with Difficult People
How to Negotiate Like a Car Salesman (Eeew.)
How to Negotiate with Someone More Powerful than You
How to Negotiate with a Liar
James Altucher's Negotiation Cheat Sheet
Negotation for PMs (Product Angle)
Never Split the Difference (Chris Voss) (Book Summary)
Six Hostage Negotiation Techniques
Stalin at Yalta - Tips from the Master
The Best Way to Win an Argument
When Should You Accept an Exclusive Deal?
network effects
19 Methods to Crack the Chicken & Egg Problem (NFX)
How to Crack the Chicken & Egg Problem (Adam Breckler)
Network Effects - and Uber (NfX)
The Network Effects Manual (NFX)
Tribal Network Effects (nfx 15th)
objections
6 Win-Loss Analysis Questions (Heavy Hitter Sales)
Fail Better with Win-Loss Analysis (Insights Squared)
How to Write a Customer Objection Guide for Your Sales Team (Insight Squared)
Objection Handling 101 (Secret PM Handbook)
The Reasons Good Deals Get Rejected (HBR)
okrs
Just Build the Product (David Nicholas Williams)
OKR basics (Jeff Gothelf)
OKRs - 2020 Guide to Goal Setting (Noupe)
OKRs aren't for everyone (Marty Cagan)
The Art of the OKR (Elegant Hack)
Using OKRs to Increase Organizational Learning (Elegant Hack)
Why Key Results Need to Be Results (Elegant Hack)
onboarding
Career Cold Start (Boz)
Lessons from 6 Months at Shopify (Alex Danco)
packaging
Beginners Guide (Dribbble)
Brandable Shipping (Kissmetrics)
Branding a Gentlemens Subscription Service with Old-School Charm (FastCoDesign)
Package design - Subconscious Influences (AdWeek)
Package design blogs (Creative Market)
Packaging Inserts & Customer Loyalty (Shopify)
Packaging design - Five Simple Rules (Gorilla Studio)
Product Lessons from a Candy Bar (The Accidental PM)
patents/trademarks/intellectual property
4 Types of IP and Related Costs (Innovation-Asset.com)
A Basic Guide to Patents (TechCrunch)
How Banksy authenticates his Art (Reprage)
How to File a Patent - 8 Steps (Medium)
Starting a Physical Product Company? You'll Need a Lawyer (Medium)
Trademarkia.com
USPTO.gov
payments
A Deep Dive into Payments (Affirm)
A list of Stripe alternatives (Hacker News)
How Money Moves Around the Banking System (Gendal.me)
Innovative Mobile Payment Apps (Practical Ecommerce)
Payment Gateway Options (Aynur Nuriev)
Should Merchants Accept Bitcoin? (Practical Ecommerce)
When Payment Processing Becomes a Commodity (TechCrunch)
Why billing systems are a nightmare for engineers (dev.to)
personas
Adjacent User Theory (Andrew Chen,...)
Psychological profiling for content creation (Search Engine Land)
physical products
A Shoutout to Durable Products (exple.tive.org)
Consider the Chromecast Reset Button
Here's Why Juicero is so Expensive (@BenEinstein)
How PopSockets turned a simple LifeHack into $169M in Revenue (Jilt)
How to Price Hardware Products (Marc Barros)
I Sell Onions on the Internet (Deep South Ventures)
Keurig and Hardware Startup Business Models (Bolt.io)
No Country for Old Men (Brian Piercy)
PRDs for Hardware Startups (Bolt.io)
Starting a Physical Product Company? You'll Need a Lawyer (Medium)
piracy
Amazon & Counterfeit Products (Wirecutter)
Netflix Pricing set by Local Piracy Levels (The Stack)
Piracy Doubled my App Sales (Daniel Amitay)
Piracy is What Made Me says Ed Sheeran (Hypebot)
The Anatomy of a Pirate (Business Insider)
pivots
How Netflix Reverse-Engineered Hollywood (Atlantic)
Lean Pivots (A Smart Bear)
Too Many Pivots - Too Little Passion (HBR)
Unsustainable Companies (A Smart Bear)
What if You Can't Find Customers to Develop? (Kevin Dewalt)
What's a Pivot? (Steve Blank)
platforms
10 Marketplace Monetization Strategies (Medium)
2020 Startup Model Glossary (A16Z)
38 Business Models - a Taxonomy (axial.substack)
500px, Dribble, Instagram (Platformed.info)
6 Reasons Platforms Fail (HBR)
All Markets are Not Created Equal (Above the Crowd)
An Online Disruption Checklist (Slideshare)
Business Model Navigator
Can Rob Kalin scale Etsy? (Inc)
Commoditize Your Complement (Gwern.net)
Everything We Know About Platforms We Learned from Medieval France (HBR)
Finding the Platform in Your Product (HBR)
Give Away Your Legos - Scaling Strategies (First Round)
How Startups Build Trust (First Round)
How to Build a Two-Sided Marketplace (Pando)
How to Make a Good Secret Sauce (Medium)
How to Protect Yourself as a Middleman (Venture Beat)
How to Structure a Marketplace (Techcrunch)
How we Model a Two-Sided Marketplace (Segment)
In Times of Change - Make Tires (Jeff Elder)
Liquidity Hacking (VentureBeat)
Marketplace Evaluation - 10 Factors (Above The Crowd)
Network Effects & Critical Mass (A16Z)
Network Effects Aren't Enough (HBR)
Network Effects Aren't Enough (Techcrunch)
On Liquidity (Dan Martell)
Piggybacking (Platformed.info)
Platform Metrics (Platformed.info)
Platform Risks (Eugene Wei)
Platform Seeding Tactics (Platformed.info)
Platforms and Walled Gardens - the Toy Industry (Platformed.info)
Platforms for User Generated Content (Practical Ecommerce)
Reverse Network Effects (TNW)
Selling Pickaxes During the Gold Rush (Chris Dixon)
Service Economy Marketplaces (A16Z)
Shopify and the Power of Platforms (Stratechery)
Simple List of Business Models (Github)
Small Ideas to Large Value (Platfomed.io)
The 7 Fundamental Marketplace Models (Rishi Dean)
The 7 Powers Known to Tesla, Pixar, Netflix, Apple & Twilio (NFX)
The Anatomy of a Managed Marketplace (TechCrunch)
The Businesses that Platforms are Actually Disrupting (HBR)
The Empty Promise of Data Moats (A16Z)
The Power of Data Network Effects (Matt Turck)
The Real Power of Platforms - Helping People Self-Organize (HBR)
Three Elements of a Successful Platform (HBR)
Uber Fights (Stratechery)
Virality vs Network Effects (Platformed.info)
Virality vs Network Effects (Platformed.info)
Why Figma is Winning (Kevin Kwok)
Why Platform Disruption is So Much Bigger than Product Disruption (HBR)
Why Thieves Steal Soap (Priceonomics)
Winning a Multisided Platform (HBS)
https://rishidean.com/2015/09/16/the-7-fundamental-marketplace-models
platforms and networks
positioning
Designing a Memorable Brand (Design School)
Obviously Awesome - A Positioning Exercise (HackerNoon)
Positional Scarcity (Alexdanco)
The Pure Gold Positioning Questionnaire (Web Design from Scratch)
The Story of Nuts.com (Xconomy)
Why there are so many online mattress-in-a-box companies (Curbed)
ppc
3 Pitfalls of PPC experiments (SEL)
5 Audiences to Exclude from PPC Campaigns (SEL)
Which PPC metrics matter? Lessons from a Half Million Keywords (Search Engine Land)
prediction markets
Prediction markets - When do They Work? (TheZvi)
Subsidizing Prediction Markets (TheZvi)
presentations
The Best Sales Pitch I've Seen All Year (Medium)
The Greatest Sales Deck I've Ever Seen (Medium)
pricing
21 Examples of Pricing Pages (Webdesigner)
3 Pricing Articles (ConversionXL).

5 Pricing Resolutions for 2019 (Open View Partners)
7 Pricing Strategies Based on Research Studies (Six Revisions)
A Guide to Pricing Strategy (Price Intelligently)
A Pricing Primer (Eric Sink)
A Rake Too Far (Above the Crowd)
AMD is Undershipping Chips To Keep CPU, GPU Prices Elevated (Slashdot)
An eBook pricing model that resulted in $100,000 in sales (A Smart Bear)
Ask HN - How do you set Prices (Y Combinator)
Beauty Product Pricing (Racked)
Beginning of the End for Per-User Pricing (LoganVC)
Dollar Shave Club vs Gillette (Price Intelligently)
Don't Just Roll the Dice (Neil Davidson)
Don't Leave Money on the Table (First Round)
Ecuadorean Chocolate (Atlast Obscura)
Experiments You Might Not Know (ConversionXL)
High-Priced Digital Products (Kissmetrics)
How Netflix Did Pricing Right (Iterative Path)
How Perfect Pricing got me 1500 Sales in 2 Days (A Smart Bear)
How Retailers do Personalized Pricing (HBR)
How do you put a Price on your Source Code? (Ars Technica)
How repositioning a product allows you to 8x its price (A Smart Bear)
Make Your Expensive Product Look like a Total Steal (Kissmetrics)
Michael Deering on Pricing (HeavyBit)
Pawn Shop Economics (The Hustle)
Perfect Pricing Part Deux — More money from fewer sales (A Smart Bear)
Pricing & Secrecy (Behavioral Economics)
Pricing Niche Products (Kevin Lynagh)
Pricing Smart Products - 5 Questions (HBR)
Pricing Strategy (ConversionXL)
Pricing Strategy for Creatives (A List Apart)
Pricing on Purpose book Summary
Pricing that Worked (Groove)
Product Pricing (Sequoia Capital)
Product Pricing from Scratch (Market-Found)
Risk discounts and use-based Pricing (Open View)
Saas Pricing Strategies (Kissmetrics)
Selling High-Priced, High-Quality Merchandise (Practical Ecommerce)
Shopping Guide Lifts Order Values (Marketing Sherpa)
State of Saas Pricing, 2017 (OpenView Partners)
Store Brands aren't just about Price (HBR)
Surprising upsides to absurdly high pricing (HBR)
The Most Beautiful Price Fence (Iterative Path)
The Secret Science of Scalping Tickets (NYT)
Value Metrics (Price Intelligently)
When your customers don't care what you charge? (HBR)
Who Sets MSRPs? (Tedium)
Winamp - How the Greatest MP3 Player Undid Itself (ArsTechnica)
pricing/bundling
4 Bundling Myths (coda.io)
Price Bundling in Couponing (Iterative Path)
Price Unbundling vs Product Unbundling (Iterative Path)
pricing/cost-plus
3 Flaws of Cost-plus Pricing (Practical Ecommerce)
pricing/dynamic
AMD is Undershipping Chips To Keep CPU, GPU Prices Elevated
Five dyanmic surge pricing issues (Econsultancy)
How AirBnB Solved the Mystery of Predictive Pricing (Fast Company)
How SeatGeek Values Your Tickets (TechCrunch)
Pricing Bots can form Cartels (HBR)
Retailer Pricing by Geography (Upstream Commerce)
The Risks of Changing your Prices too Often (HBR)
Uber's Dynamic Pricing Model (Above the Crowd)
pricing/freemium
Dropping Freemium as a Business Model (EverContact)
Freemium Flavors (Market-Found)
Make the Cheapskates Pay (OnStartups)
Seven Types of Freemium (Sixteen Ventures)
When Freemium Fails (WSJ)
When the Free Trial is Over (Kissmetrics)
pricing/increases
A Price Increase by Any Other Name (Iterative Path)
Want to Raise Prices? Tell a Better Story (HBR)
We Raised Prices. (Iterative Path)
What I Learned from Raising my Prices (Extends Logic)
pricing/psychological
29 Tactics (Growth Hackers)
5 Psychological Studies (Kissmetrics)
9 Psychological Pricing Tactics (Jilt)
How Artists Price their Paintings (Psychology Today)
Psychological Pricing Strategies (Nick Kolenda)
Psychological Tips - Pricing (Kissmetrics)
pricing/value
A Guide to Value-based Pricing (HBR)
GoodwillFinds.com gives shoppers more reasons to feel good about buying sec
How our Brain determines if a Product is worth the Price (HBS)
How to Design Products for People Making $2 a Day (FastCoExist)
Pay What You Want (Medium)
What a Dead Squirrel Taught me about Value Pricing (Fast Company)
What is the Alchian-Allen effect? (Capital Gains - The Diff)
product-market fit
10 Ways to find PMF (NFX)
A quant approach to Product-Market Fit (Tribe Capital)
How PayPal stumbled into Product-Market Fit (Medium)
Retool’s Path to Product-Market Fit (FirstRound)
recommenders
7 Places for Recommendation Displays (Jilt)
How to Build a B2B Recommendation Engine for Competitors' Alternatives (Brian Piercy)
List of recommender systems (GitHub)
Multi-armed Bandits (Google)
Multi-armed bandits (The Data Incubator)
Multi-armed bandits - Movie Recommendations (Insight Data Science)
repairs
105 Service Businesses (Entrepreneur)
Buying Enterprise Software (Philip Yurchuk)
Repair Cafe
Repair is as Important as Innovation (Economist)
reputation
Decentralized Reputations in Open Bazaar (Medium)
Decentralized Reputations in Open Bazaar, Part 2 (Open Bazaar)
How to Respond to an Unfair Post (Pando)
Reputation Management Tools (Practical Ecommerce)
Reputation Mgmt (NYMag)
The Power of Reference Customers (SVPG)
requirements
Adam Thomas template
Adam Waxman template
Asana template
Figma template
Intercom template
Kevin Yien template (Square)
Product Hunt template
Steve Morin template
The PRD Isn’t Dead - New Best Practices for Digital Product Development
Writing good requirements (ReqExperts)
retail
How Dollar Stores Make Money (How Stuff Works)
How Ollies is Beating Amazon (Forbes)
How People Actually Buy Clothes and Shoes (HBR)
The Dollar Store Economy (NYT)
Where Should We Build a Mall? (HBR)
Why You Should Consider a Pop-Up Shop (ReadWriteWeb)
retargeting
Getting Started with Retargeting (Adroll)
Intro to Retargeting (Retargeter)
Seven Deadly Sins of Retargeting (Retargeter)
rewards
8 Emotional User Rewards (Webdesignerdepot)
risk management
A 6-Part Tool for Assessing & Managing Risk (HBR)
A Due Diligence Checklist (Y Combinator)
How to Beat the Odds at Judging Risk (WSJ)
Planning Poker (Wikipedia)
Six Principles of a Successful Acquisition Strategy, P1 (GigaOm)
Six Principles of a Successful Acquisition Strategy, P2 (GigaOm)
The 11 Risks that VCs Evaluate (TTunguz)
roadmaps
How to create a product roadmap using the PriX method
sales mgmt
A Primer on Enterprise SW (Blair Reeves)
A Technical Founder's Notes on Sales Team Management (@kwindla)
Building a Perfect Sales Hiring Process (First Round)
Building a Scalable Scales Team (HBR)
How to Quit Wasting Time (Both Sides of the Table)
Sales Scaling - 7 Bullets to Dodge (First Round)
Scripts for Successful Sales Calls (FirstRound)
Selling Enterprise SW is still Old School (TechCrunch)
sales tools
13 Easy-to-use CRMs (Practical Ecommerce)
Battle Cards (Aventi Group)
Battle Cards (Under10)
Building the Perfect Sales Stack (Medium)
Designing your Sales Stack (First Round)
seo 101
Case Study (Apollo Digital)
Google brand SERPs - why you must dominate "People Also Ask"
Part 01 - Why Do You Need It?
Part 02 - Understanding Search Engines
Part 03 - Staffing & Planning
Part 04 - Keyword Research Concepts
Part 05 - Keyword Research in Action
Part 06 - Optimizing On-Page Elements
Part 07 - Mapping Keywords to Content
Part 08 - Architecture & Internal Linking
Part 09 - Diagnosig Crawler Issues
Part 10 - Redesigns, Migrations & URL Changes
Part 11 - Mitigating Risk
Part 12 - Your Technical Toolbox
SEO checklist, 2015 edition
SEO for engineers (john w defeo)
SEO-ready product descriptions are merchant's blind spots (Practical Ecomm)
Your Traffic Sources Have a Half-Life (Software by Rob)
seo/adwords
10 Common Adwords Mistakes (Kissmetrics)
Adwords for Beginners (Noupe)
How to Audit your Adwords account (Search Engine Land)
I spent $6M on Google Ads last year (Nick Lafferty)
We Wasted $50K on Adwords (Indie Hackers)
seo/keywords
B2B Adwords Best Practices (Search Engine Land)
Building a Keyword List (Practical Ecommerce)
Google search operators (ahrefs)
Head vs Long-Tail Keywords (Search Engine Watch)
How to Find Negative Keywords (Practical Ecommerce)
Internal Link Strategies for Keywords with Different Volumes (Search Engine Land)
Keyword Research 101 (Web Designer Depot)
Keyword Research the Smart Way (Kissmetrics)
Keywords & Shopper Intentions (Practical Ecommerce)
Predicting Keyword Volume(Moz)
Seed Keywords & Topic Clusters (Practical Ecommerce)
Using Typos as Keywords (Search Engine Land)
seo/tools
58 SEO Resources (Kissmetrics)
6 Non-SEO tools using SEO (Search Engine Land)
Best SEO Tools, Nov 2019 (Webdesigner Depot)
ahrefs
developers guide (portent)
semrush
tools (backlinko)
shutdowns
Everything Must Go - How to Liquidate a Store (HBR)
How to Sunset a Feature
Pollen (Pragmatic Engineer)
Sundown Products Need Love Too (Brian Piercy)
storytelling
8 Powerful Storytelling Hooks (Smithsonian)
Amazon's 6-page exec memo - and narratives (Anecdote)
Bathtub BS (LinkedIn)
Branding with Stories - 11 Steps (Medium)
Breaking Bad's 10th Anniversary Birthday Structure (Vox)
Elmore Leonard's Rules for Writers (Guardian)
Good Products have Features. Great Products have Stories (@Alex_Godin)
Improve your Story with "But..." (Lifehacker)
Kurt Vonnegut's 8 Writing Tips (Open Culture)
People Don't Buy your Product - They Buy your Story (Cooper)
Pixar's Story Rules (PixarTouchBook)
Storytelling - the Future of Digital products (Medium)
Storytelling Tropes (Devices) (TV Tropes)
The Periodic Table of Storytelling Tips (James Harris)
The Product Manager as Storyteller (LinkedIn)
The Surprising Way to be a More Effective Storyteller (Inc)
The Value of Storytellers (The Atlantic)
Understanding Products via Storytelling (Sequoia)
strategy
3 Steps to Break Out of a Tired Industry (HBR)
6 Principles for Making New Things (Paul Graham)
A Brief History of the Ways that Companies Compete (HBR)
A Taxonomy of Moats (Reaction Wheel)
AirBnb (Stratechery)
Amazon's Operating System (Stratechery)
Beyond Disruption (Stratechery)
Do Things that Don't Scale (Paul Graham)
Dollar Shave Club and Disruption (Stratechery)
Economy of Scale as a Service (Techcrunch)
Hardware is Sexy - but Software Matters (Seth Godin)
How to Prioritize Your Company's Projects (HBR)
Intro to Co-opetition for New Lines of Revenue (HBR)
It's OK to move Down the Value Chain (HBR)
Saas Barriers to Entry (TTunguz)
Snapchat's Ladder (Stratechery)
The Art of Profitability - book summary (James Clear)
What is a Cross-Chain Deal? (Muratbuffalo)
Why You Should Sell End-to-End (E2E) Products in New Markets (TTunguz)
strategy/long tail
The Long Tail - book summary
The Short Head, Long Tail & Expensive Scaffolding (Seth Godin)
term sheets
A Standard, Clean Series A Term Sheet (Y Combinator)
Intro to term sheets (Digify)
tools
7 Deadly Sins of Marketing Automation (MarketingProfs)
87 tools for data-driven PMs (indicative.com)
A Saas Marketing Stack (CB Insights)
Choose Boring Technology (Boring Technology.club)
Essential Tools for Product Managers (Indicative)
How a 2-person Startup Already Uses 28 Tools (AcrossApp)
Lift Recipes (Seer Interactive)
Marketing APIs (Programmable Web)
Marketing Automation Tools (Segment)
Marketing Automation Tools (Stackshare)
Marketing Stacks (Rob Sobers)
Product Management Templates (UseFYI)
The Product Management Tool Guide (ProductManagerHQ)
Tools of the Trade (GitHub)
User Analytics as Your Product Grows (Airpair)
Zapier Marketing Automation Hacks (Uberflip)
ui-ux
Psychology for UX - a Study Guide (NN Group)
The Retail UX Playbook (Google)
The experience economy (stratechery)
The power of a free popsicle
uplift
Intro to uplift modeling (Shelby Temple)
What are uplift models? (Analytics Bridge)
intro (jeff strickland)
user stories
Anatomy of a Great User Story (Product Coalition)
Story Writing with Gherkin & Cucumber (@mvwi)
value proposition
A Valuation Checklist (Seth Godin)
People don't buy products - they buy better versions of themselves (zandercutt)
The Elements of Value (HBR)
Video Platforms for ecommerce (Practical Ecommerce)
video

Video Tools (Practical Ecommerce)
virality
9 Viral Growth Methods
9 Ways to Build in Virality (Gabor)
A Meditation on Word of Mouth Marketing (@LincolnMurphy)
A Recipe of Viral Features (Kissmetrics)
Availability Cascades - How Information Spreads (Effectiviology)
Getting Your First 100K Active Users (Winnie)
The Counter-Intuitive Truth About Graphics (Kissmetrics)
The Five Types of Virality (Greylock)
The Set List (Medium)
Viral Factor Basics (Adam Nash)
Word of Mouth Followups (Sixteen Ventures)
wish lists
Save it For Later - Wish Lists & Bookmarks (Diana Kimball)