packaging (prodmgmt)
The benefits of Amazon's "Look inside" book label applies to many products. Apparel, bags, housewares, and more could experience more conversions with an inside peek.
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The Swiss pharmaceutical giant Roche is nothing if not determined in its quest to acquire Illumina, the San Diego-based leader in genetic-sequencing equipment. In January, after Illumina’s board rebuffed Roche’s initial overtures, Roche made a $5.7 billion tender offer directly to shareholders. When that didn’t succeed, it extended the offer to midnight last Friday. Now […]
Believe it or not, packaging design is easier than you think! In this guide, learn everything you need to know to create stand-out product packaging.
Increase customer loyalty and take advantage of an additional opportunity to connect with customers by using packaging inserts. Here's why and how to use them in every package you send out.
If you’re a creative entrepreneur who understands the power of branding in your packaging design, you’re already
American consumers can’t resist the lure of a well-designed container. Of all the things I’ve purchased during the pandemic, the most useful has been a box cutter.
European stores like Marks & Spencer and Monoprix, and U.S. chains like Whole Foods, understand the powerful "appetite appeal" of grocery labels.
The containers we use over and over, from Cool Whip tubs to Taster’s Choice jars, can evoke stronger feelings than the food that came in them.
In the modern business world, there are several businesses releasing similar products into the market.
A recurring subscription model is a powerful tool for growth and profit — if you can get subscribers. "A lot of brands install our subscription software
In today's consumer-centric world, packaging designs hold a very important place! A unique and attractive packaging design is what captures the interest and attention of your consumer. It pulls the consumer towards the product and even drives them to purchase it. Hence, allocating time, effort, and energy to create an appealing packaging design is extremely
The box has never looked better.
Manufacturers are developing two packaging designs for the same product: those destined for the retail shelf and those sent directly to consumers.