Perfectly Awesome

#60: Break Into Google Spanner Architecture (5 Minutes)

Digital advertising is developing at the speed of light, and things like Attekmi white label ad exchange are becoming an

The tech giant, which wrapped up its arguments in the federal monopoly trial, simply says it has the best product.

The final days of the trial approach.

From industry terms like "header bidding" to "AdX" to "DSPs" to internal Google terms, such as "Jedi Blue," there's a lot to wrap your head around.

The third-largest US retailer is planning on rolling out targeted ad capabilities on and off its website.

Here's a methodology for identifying piracy sites making money with Google ads

How to dig into ad libraries from Google, Meta and other platforms to track spending, narratives, campaigns and more

ID spoofing, cookie stuffing, ID stuffing, etc. What does it mean when an SSP's user ID doesn't match the DSP's ID?

Many ad executives have found Amazon's DSP to be cumbersome to use, lacking in measurement capabilities and limited in the range of inventory it offers for purchase.

The images offer a rare glimpse inside murky enterprises that artificially generate social media likes, comments and shares for less than a cent a click.

Meet the guy who taught US intelligence agencies how to make the most of the ad tech ecosystem, "the largest information-gathering enterprise ever conceived by man."