Perfectly Awesome

Thoughts on business models that don't seem to make perfect sense

The DOJ wants to show Google can do this because it has a monopoly.

To diversify declining revenue streams, one city metro launched a personalized ad service earlier this year, allowing individuals to purchase ad space for messages ranging from birthday greetings and job searches to marriage proposals and quirky jokes.

When it comes down to it, it’s best to think of advertising as a coordinated, decades-long campaign to annoy the heck out of you. And it works pretty well.

Dealers offer car leases for 12 months in exchange for marketing on athletes' social media accounts.

How to dig into ad libraries from Google, Meta and other platforms to track spending, narratives, campaigns and more

Originally published Feb. 17, 2022

The five types of advertising apologies, explained.

The duo 'got into deep trouble' for boarding the 'wrong train' but it turned into the ride of a lifetime for them.

I also helped undress him so he could lie down

The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.

In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make virtual e-commerce a reality, as seen in recent data from Digiday+ Research.

A few relevant, high-quality visuals placed next to associated text can boost users’ comprehension of your content and its memorability.

German-American artist Henry Jerome Schile was born in Oberharmersbach, Baden-Württemberg, in 1829. He emigrated to the US in 1851 and worked in New York in the middle of the 19th century. h/t: vintag.es Henry Schile’s work is described by Harry T. Peters in America on Stone as: “Though of

The NFL's television contracts account for $12.4 billion, about 43% of all sports TV deals in the U.S.

Google Ads offers seven YouTube campaign subtypes, ranging from reaching users while browsing to driving conversions.

When we talk about using different ways to share information, it's like picking the one that fits what you need! Words, pictures, and mixes of both have

A deep dive into why the DOJ thinks RGSP makes ad auctions unfair, and why Google believes it creates a better user experience.

Jeff Bezos long shunned ads. However, Amazon's juicy first-party data has enabled it to compete with Alphabet and Meta in the new digital advertising landscape.

Netflix made sonic logos — the new version of jingles — trendy. But its success is hard to replicate.

How a grainy VHS tape became one of the most famous ads of all time — and went viral before viral was even a thing.

Kroger is following in the footsteps of Giant Eagle, attempting to phase out its print inserts in newspapers and mailed to homes in favor of digital alternatives.

A comprehensive overview of the China social media landscape in 2020 - know how to navigate and help marketing teams achieve success in Chinese social!

The world's leading online dictionary: English definitions, synonyms, word origins, example sentences, word games, and more. A trusted authority for 25+ years!

Google's targeted ad initiative AdSense was initially launched as “content targeting advertising” 20 years ago this month. Here’s how it changed the internet.

How a humble bag became a humble brag

Getting started with Google Ads is a bit more complex than it used to be. This guide walks you through the initial steps of account setup.

Songs used in commercials, advertisements, events, presentations and promotional materials by Apple, Samsung, Google and Microsoft.

Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. A year later, Performance Max exited beta. And fast-forward another year to today, and Performance Max has quietly become the fastest growing and potentially most controversial product […]

Media Mix modeling, its implementation, and practical tips

Data suggests brands can blunt public awareness of species loss when they use at-risk animals in ads. Should they pay?

Inside the under-the-radar business that makes more money than Amazon Prime.

Learn everything you need to know about an ad exchange, from how they function to their impact on advertising success. Here's an A to Z guide.

by John MahoneyThis is a bucket of chum. Chum is decomposing fish matter that elicits a purely neurological brain stem response in its target consumer: larger fish, like sharks. It signals that they should let go, deploy their nictitating ...

Botmasters have created a Kafkaesque system where companies are paying huge sums to show their ads to bots. And everyone is fine with this.

How much does Google Ads cost? Google Ads costs $100 - $10,000 per month with an average CPC of $0.11 - $0.50. Learn more about Google Ads pricing here!

Let’s step away from the “hoo rah” surrounding content marketing, and discuss some legitimate strategies for creating popular, controversial content.

15 Marketing Lessons From Infomercials

I spent a lot of money on Google ads last year across Search, Display, Youtube, Discovery, and Gmail. Here's what I learned.

You must test ads to make your paid search account grow and thrive. That fact is no longer debatable – it is just a best practice fact. Ad testing in

Not sold in stores. Duhhhhhh.Neatorama is proud to bring you a guest post from Ernie Smith, the editor of Tedium, a twice-weekly newsletter that hunts for the end of the long tail. In another life, he ran ShortFormBlog.How the music industry’s TV-driven direct marketing strategies revived vintage hits, salvaged floundering careers, and brought us Zamfir’s epic pan flute.When I grew up, I listened to a lot of John Denver. Well, not really full songs, so much as the 10-second snippets of tun...

A lesson from the Australian classic rockers explains why the pop star's newest album, which hasn't generated glowing reviews or massive radio hits, still had an explosive opening sales week.

At $200 billion, the infomercial industry is twice the size of the entire TV business. How is that possible? We investigate the business model behind the Snuggie.

As consumers skip ads and streaming content balloons, brands aim to be everywhere all at once.

Saudi-backed LIV Golf shows how 'sportswashing' can backfire.

Sponsoring a football club is about more than just advertising, it's a status symbol.

Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.

List of Advertising networks and Affiliate networks, which include CPA Networks as well as contextual and keyword targeted advertising services. Basically networks and services that provide the means for webmasters to monetize their websites. Pay per click search engines should be listed in a different category. The content network version of search engine's PPC services belong in here though.

Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.

Many sites try to avoid our ad blockers through limiting content or just straight out pleaing. Other companies are looking at encrypting any kind of indicator that screams “AD!” through obfuscation and other fancy techniques—confusing ad blockers. Here we’ll look at some interesting techniques Faceb...

Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.

Ever wondered if Google Ads are really worth it, but don't have the cash for an experiment? One's been done for you!

Tips from successful campaigns promoting everything from shapewear to prostate health.

“Money alone isn't enough to bring happiness . . . happiness when you're actually truly ok with losing everything you have.” - Tony Hsieh, Delivering Happiness: A Path to Profits, Passion, and Purpose Disclaimer: This article’s sole purpose is to address the core principles of advertising in a new and edgy  way. This is not for the faint of heart or those highly sensitive to socially charged public issues. So suck it  up and buckle up. You’re about to be taken to school (of hard knocks). Class is now in session.

TV advertising is having a good week at the upfronts, and it may be more resilient than expected. That, though, means the crash will be even more abrupt.

Brave browser's policy officer questions efficacy of personalised ads

Here’s why a writer at TechCrunch called me the biggest hustler he has ever met.

What happens when you turn off all of your Internet advertising? Apparently, nothing. This post explores how I came to the decision to turn off all ads, and what I found as a result.

I used to be very anti-advertising. Fast forward two years and several pivots, and my slightly-less-early-stage business is doing $900 per month in revenue... from ads.

All the growth in the music business now comes from old songs—with consumption of new music actually shrinking. How did we get here, and is there a way back?

Pitt. Depp. Wahlberg. Damon. Bad. Dumb. Stupid. Awful.

Current privacy laws don’t shield people from the pervasive surveillance of Big Tech. Guerrilla tactics are all we’ve got.

What Apple, Samsung, and Starbucks learned from Pepsi Photo by John Fornander on Unsplash The year was 1957, and Pepsi — like many of the youth at that time — was dealing with an ide…

The evolution of the billboard, an object that very much tends to keep pace with the times. Who doesn’t love outdoor advertising?

Algorithms are meaningless without good data. The public can exploit that to demand change.

20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games, where it now makes more money than the entire global digital music industry. Now, perhaps, it’s looking at advertising.

Political parties rarely run ads to try to win over long-term loyalists. New research suggests it’s actually possible—and worthwhile.

You think they randomly choose those glaring shades of Nike, Adidas and New Balance? Think again.

Today’s films are brimming with products from big-name brands. How exactly do these partnerships work? And is the payoff worth it?

Think you got a good deal? Look again.

The goal should not be conversion but doubt.

Tests show advertisers can expect at least 95% of conversions per dollar spent on ads, compared to cookie-based advertising, Google said.

Making things look nice can take a long time, either due to lack of resources or abundance of opinions. This could delay launches, frustrate people, and waste precious energy. Those are high costs for startups or companies hoping to move fast. Is it worth it? Long ago I got fed

Publisher comment sections are not only seen has hotbeds for toxicity, but historically have been very difficult to monetize.

A schoolgirl and a former traveling Bible salesman helped turn deodorants and antiperspirants from niche toiletries into a multi-billion industry.

Finding a brand name can be a painful process but these eight rules, based on brand naming examples, cover everything to get it right.

View our video advertising glossary and learn common terms that will help you understand better the world of video advertising.

It's been 25 years since an aging prizefighter, a quirky gadget, and iconic ’90s marketing combined to take over the world.

If you make $10 profit each time you sell a product, what cost per conversion should you aim for? Answering this question isn't easy, but it can teach us a lot about how to approach advertising.

Hulu is allowing just four advertisers to run pause ads each month, which helps to explain why this new type of inventory is selling out several months in advance.

Fun Swedish stunt from McCann Stockholm creates a new rivalry

The chain's anti-preservatives pledge breaks just about every rule in advertising.

The surprising persistence of the mail-order business

For the advertising industry, ad blocking is an existential crisis. For the Pi-hole community, it’s a sport.

DTC brands credit physical stores with boosting their online sales.

Authenticated consent is a term that has started to crop up more and will likely gain more steam in the future. Here's what it means.

Ordinary Americans are using armies of phones to generate cash to buy food, diapers, and beer through ad fraud.

If it feels like the ads chasing you across the internet know you a little too well, it’s because they do (unless you’re an avid user of ad blockers, i

Consumers want to connect with a brand.

Economists explore the complex forces that shape what ends up in your shopping cart and how that might change in the online marketplace

Digital ad fraud is a volume game. Here’s a primer on how to spot the core techniques used to generate CPM fraud.

Connect with developers sharing the strategies and revenue numbers behind their companies and side projects.

Four ways advertisers can improve transparency, control and efficiency of their programmatic buys are detailed here.

Sometimes the outrageous, bizarre route is best.

How these curbside canvases came to be, according to the men who make them.

Opinion: Brands are promoting and foodies are consuming.

We ask marketers to define AI, one of the industry's most prevalent buzzwords.