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Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.

Inexperienced facilitation in affinity diagramming workshops can lead to groupings that do not serve the team goals or misrepresent underlying issues.

In marketing analytics, conjoint analysis is a technique used to gain specific insights about consumers’ preferences. Often derived from consumer surveys, conjoint analysis can tell us, for instance…

Have you ever wondered how often do you buy certain items together? Why do you buy some items together? How likely do you purchase an item…