Perfectly Awesome

The best flash sales build urgency that aligns with long-term goals, brand positioning, and channel constraints.

Our US editor-at-large dissects the emotional potency of heritage branding and how companies try (and sometimes fail) to capitalise on it.

Berner, the San Francisco rapper, has built a legal-weed empire out of his black-market past — and blurred the lines between the two.

The sign has become inescapable in the world of branding.

Did Tom Cruise really dance in his underwear and a pair of Ray-Bans in “Risky Business”? If you answered “yes,” you might be suffering from the Mandela Effect.

A professional explains why brand names have gotten weirder.

A new set of top-level domain extensions — .food, .sport, and more — pose challenges for brands.

Finding the right mix of keywords is as much science as it is good common sense. When it comes to your brand, there are typo and URL derivation techniques

A lesson from the Australian classic rockers explains why the pop star's newest album, which hasn't generated glowing reviews or massive radio hits, still had an explosive opening sales week.

Luxury brands should use their digital channels to support and enhance their high-quality customer experiences. This requires providing product details that spark interest, balancing visual design with other priorities, and avoiding interruptions that risk cheapening the brand.

As entrepreneurs, Diane Engelman, PhD, and JB Allyn, MBA, have been perfecting a methodology over the past 12 years that is burgeoning in…

It's been long known in the industry that brand term keywords garner a much higher click-through-rate. As a result, marketers often start by bidding on their own brand terms.

NameJet.com is the largest Domain Name Auction marketplace. Buy Domains even if they are already registered or Sell Domains Names by listing them in our daily marketplace.

TrackChip.com is no longer for sale on BrandBucket.

To find the perfect brand, leave no word unturned.

Find the latest Design news from Fast company. See related business and technology articles, photos, slideshows and videos.

The long read: Selling cheap fakes of a successful product makes horribly good business sense. Is there any way to stop it?

Heinz has been linked to the number 57 for more than a century. The company’s “57 varieties” slogan was a key part of its early strategy to attract consumers. It’s still featured on Heinz ketchup bottles today and is central to the brand’s identity.

Pauline Brown, former chairman of North America for the luxury goods company LVMH, argues that in additional to traditional and emotional intelligence, great leaders also need to develop what she calls aesthetic intelligence. This means knowing what good taste is and thinking about how your services and products stimulate all five senses to create delight. Brown argues that in today’s crowded marketplace, this kind of AI is what will set companies apart — and not just in the consumer products and luxury sectors. B2B or B2C, small or large, digital or bricks-and-mortar, all organizations need to hire and train people to think this way. Brown is the author of the book “Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond.”

Want to improve your product's positioning but not sure where to start? This article is going to give you everything you need to get started including what positioning is, why it matters, and how to improve it.

Welcome to the wild world of product displacement, in which no brand is safe from "hatejacking" and other threats.

Reputation is old. Personal brands are new. It is useful to know that they are not the same thing.

In today's consumer-centric world, packaging designs hold a very important place! A unique and attractive packaging design is what captures the interest and attention of your consumer. It pulls the consumer towards the product and even drives them to purchase it. Hence, allocating time, effort, and energy to create an appealing packaging design is extremely

Finding a brand name can be a painful process but these eight rules, based on brand naming examples, cover everything to get it right.

How King Arthur Flour found itself in the unlikely crosshairs of a pandemic

They paid $35 million to then lose $20m in sales

Does your website have a mascot that the audience isn’t responding well to or that outright hates it? Or maybe your new client has brought along a mascot that you’re unsure about? If a mascot’s design or messaging isn’t on point with an audience, there’s no sense in keeping it as is and losing business over it. Today, Suzanne Scacca is going to give you four options for turning your hated brand mascot into one the people love.

177K subscribers in the ProductManagement community. Product Management

by Gilles Raymond

Let’s take some pressure off logos—they really don’t need to work so hard. Here’s what drives your brand instead.

Consumers want to connect with a brand.

A change starts with a story.

Economists explore the complex forces that shape what ends up in your shopping cart and how that might change in the online marketplace

We explain how we came to spend $20,000 on this domain, and the incredible business opportunities that exist, waiting for someone to bring them to life.

The original brandable name marketplace with over 100,000 expert-curated business names to choose from. Get the matching .com and a logo, and free branding advice from our team.