channels

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“I’m into distribution, I’m like Atlantic I got them mutherfuckers flying’ cross the Atlantic” –Rick Ross, “Hustlin’“ When I ask new entrepreneurs what their distribution model will be, I often get answers like: “I don’t want to hire any of those Rolex-wearing, BMW-driving, overly aggressive enterprise sales slimeballs, so we are going to distribute our product like Dropbox did.” In...

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A deep dive into our process for identifying the optimal B2B SaaS Marketing Channels for our clients, or Customer-Channel Fit.