This project you’re working on, the new business or offering, what sort of value does it create? Who is it for? What mindset and worldview and situation?Is it paid for by organizations or individua…
checklists
When Germanwings Flight 4U9525 crashed into the French Alps in March it did not take investigators long to determine the likely reason: Co-pilot Andreas Lubitz had allegedly been suffering from depression and may have crashed the plane as a means to commit suicide, taking hundreds of people along with him. But that doesn’t tell the […]
We go step-by-step through the making of Rihanna's song "Man Down." Bringing in top songwriters and producers costs tens of thousands of dollars. Trying to turn the song into a hit costs much more.
“My biggest surprise was when we launched the Facebook app and it didn’t go viral” -Startup CEO quote “The month after we ...
The Startup Marketing Checklist is a comprehensive, chronologically ordered list of marketing tactics and ideas that you can try with your early stage startup. The checklist is free and open to suggestions.
The 'Mythbusters' star and author of the new book 'Every Tool's a Hammer,' explains the magic of the colored-in checkbox.