The author details two examples of defining customer churn in contexts where it is not explicit: Retail and Banking.
churn
Getting useful cancellation feedback from customers is tough. The problem is that once people have canceled, they’re no longer engaged and will rarely spend the time to give you feedback. One of the best things I’ve ever done to combat this with Bidsketch was to add a mandatory freeform text field that says: Please help… Continue reading Getting 200% More Actionable Feedback from Customers that Cancel →
Ever wonder how to apply Growth Hacking thinking to reducing churn and increasing retention? Here are 22 ways to make that happen.
this is a guest post by Kareem Mayan. customer retention was a recent topic in our predictable […]
Koru CEO Kristen Hamilton helps hundreds of people hire and get hired every year. These are the traits she knows translate into excellent performance on the job.
In working with a number of SaaS portfolio companies, I have found that there are two causes of churn that occur more frequently than any others. They are: Failure to successfully onboard the customer Loss of the champion who drove the purchase Looking at these in order: Failure to successfully onboard It’s easy to understand […]
It’s no good acquiring customers for $10, if they only stick around for a month or two. Your retention can be visualized much easier by doing a cohort analysis, a technique widely used in medicine. Here's some tips top get started.
Increase customer loyalty and take advantage of an additional opportunity to connect with customers by using packaging inserts. Here's why and how to use them in every package you send out.
Ever wonder why after buying shoes online (or any other consumer goods), for the next few weeks or months, you can be sure to spot ads or promotions for those same shoes on nearly every website you visit? What’s more, you'll see which shoes your Facebook friends bought, which shoes their friends bought and which shoes “others like you” bought. You already bought shoes, so why are you still being bombarded with ads for them?
Net dollar churn is a more value-driven way of looking at churn.