This article will take you through everything about Cohort Analysis that you should know. What is Cohort Analysis in Data Science?
cohorts
The antidote to vanity metrics when you have less than 1 hour/week for marketing analytics
A cohort is a group of people who share a common characteristic or experience within a defined period. This is a handy tool for browsing cohort datasets.
It’s no good acquiring customers for $10, if they only stick around for a month or two. Your retention can be visualized much easier by doing a cohort analysis, a technique widely used in medicine. Here's some tips top get started.
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