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Our just-completed analysis of 40 direct-to-consumer brands revealed several cross-selling techniques.

The best flash sales build urgency that aligns with long-term goals, brand positioning, and channel constraints.

Dive into the customer's mind. Read guides. Watch cool videos. Pricing, sales, design, negotiation, and more.

What can you sell at a pawn shop? We explain what pawn shops buy, plus how to get the most money. Find price details for electronics, clothing, and more.

Inside of a pawn shop / Photo Credit: PawnGuru Pawning something you own can be a major challenge. You want to get the highest amount for your item, but you don’t know which pawn shop will pay the most. Reality TV shows like “Hardcore Pawn” and “Pawn Stars” demonstrate how pawn [...]

Pawn shops are America's lenders of last resort. But even for the same item, the amount pawn shops will loan you can vary more than 1,000%.

Rimowa's pre-owned suitcases look well-worn. And many consumers see these dents and scratches as a badge of honor.

Culture, marketplaces, and economics contribute to consumer demand for used clothing. Merchants can benefit.

How Quince, the one-stop shop for everything from cashmere sweaters to caviar, seduced a generation of jaded shoppers.

Discover the inner workings of ISO 8583, the global standard for credit card transaction messaging. Learn how it powers payment processing across networks and explore its structure, fields, and real-world applications.

A collection of professional and easy-to-customize coupon and voucher print templates. We have templates for Photoshop, InDesign, Illustrator, and Figma.

Advances in composable commerce allow even smaller merchants to pick and choose the right apps for their businesses.

In a survey, nearly 60 percent of retailers said they had policies that refund customers for items that aren’t financially viable to send back.

After 14 years with MailChimp, I decided to switch. I researched the top 26 email marketing tools to find a replacement and here’s what I discovered.

Industry pros cite common merchant mistakes that jeopardize processor relationships and damage a business.

If you want to always be closing, then you need to always be testing, a long-standing mantra (and title of a popular book) in the search marketing space.

A/B testing, the process of exposing randomized visitors to one or more variables, is among the most effective strategies to optimize user experiences and conversion rates. Here is a list of A/B testing tools.

The biggest question in ecommerce A/B testing is not “how.”

A/B tests are controlled experiments of two attributes, to measure which one was most popular with users. You can apply A/B testing to just about anything that you can measure. Multivariate testing allows you to measure multiple variables simultaneously.

The content on a product page determines its search engine visibility. Here are five content tactics for better product page rankings.

The Biden administration’s push to close an obscure loophole on imports highlights just how disruptive the Temu model really is.

I have a confession to make - I’m a huge Starbucks fan. I know in some of your eyes that might make me basic or tacky or “very American,” but it’s the truth. I grew up watching Friends and Frasier and both shows made the idea of going to a “coffee shop” seem like an

Frustrated by high return rates and dwindling profits, small merchants are questioning the long-term viability of discount-driven shopping festivals. Some are even opting out and returning to more traditional business models.

eBay’s new AI-powered feature makes it simple for sellers to create beautiful listings that reflect their brand and help grow their business.

How Google figures out the price of a product across websites

Need more from social media campaigns? Try high-performing hashtags.

Amazon's marketplace accounts for most of the revenue for thousands of merchants. Therein lies the fear.

Over the course of two years, four brothers allegedly swindled Amazon out of at least $19 million using $94 toothbrushes and other expensive goods.

Staff went undercover on Walmart, eBay and other marketplaces as a third-party seller called ‘Big River.’ The mission: to scoop up information on pricing, logistics and other business practices.

This installment of our quarterly rundown includes titles on digital marketing, team development, content marketing, AI, launching a startup, and more.

The DOJ and FTC weighed in on a case about hotel pricing.

Investigating the financial transactions of an organisation can reveal details about its connections and funding. Here's a quick guide on how to do it.

At most small and medium-sized e-commerce retailers, prices are typically set and updated in an ad hoc fashion without one clear owner. The process often starts by using a gross margin target, followed by some comparison with competitors, and then some adjustments from there. Many of these retailers would quickly admit that this isn’t an optimal strategy, and that they are likely leaving money on the table — and they’re often right. The authors’ experience with price testing has shown that there is actually a significant amount of money left on the table when pricing is left un-optimized.

By Mdu Sibisi One of the biggest challenges for modern e-commerce and fintech developers is building...

Moniepoint’s payment machines have become ubiquitous across Nigeria. But the company faces competition from Chinese-backed OPay.

Knowing the URLs in search engine result pages leads to further analysis, such as referring domains, page authority, word count, and more.

The best email offers are meaningless if recipients never see them. Here's how to ensure messages reach inboxes.

Sophisticated videos require only a smartphone and an app. Here's an update to our long-running resource of tools to create, edit, and transform videos.

Eliminating URL tracking parameters forces marketers to find other attribution methods.

No need to create a fancy and modern website with hundreds of pages to make money online.

Identify and target personas of keywords, competitors, Reddit discussions, and more.

Developing large-scale datasets has been critical in computer vision and natural language processing. These datasets, rich in visual and textual information, are fundamental to developing algorithms capable of understanding and interpreting images. They serve as the backbone for enhancing machine learning models, particularly those tasked with deciphering the complex interplay between visual elements in images and their corresponding textual descriptions. A significant challenge in this field is the need for large-scale, accurately annotated datasets. These are essential for training models but are often not publicly accessible, limiting the scope of research and development. The ImageNet and OpenImages datasets, containing human-annotated

Here are ways to remove webpages and online posts harmful to your brand – from privacy claims and copyright notices to legal measures.

Open-source platforms are flexible, composable, and highly customizable. Here's the all-new update to our longstanding list.

A deep dive into why the DOJ thinks RGSP makes ad auctions unfair, and why Google believes it creates a better user experience.

Drop a photo into an AI vision technology tool and receive product descriptions, social media captions, and more. We test four leading providers.

The knitting world rose up against corporate ownership—and displayed the power of online communities

Since starting PostHog in 2020, we’ve learned a bunch about what does and doesn’t work when it comes to marketing to engineers . Paid ads is a…

Using data provided by Vivid Seats and Instagram, I learned that social media clout isn't all it's cracked up to be.

Automate complex business processes with Nanonets' intelligent automation AI. Draw actionable insights from unstructured data across multiple sources.

eBay's new generative AI tool, rolling out on iOS first, can write a product listing from a single photo -- or so the company claims.

Explore user motivations, intent categories, and tactics to create SEO content that resonates and converts.

These tools can help you analyze PPC competitors, track search trends or design ad creative – all without spending a dime.

By Sam Cortez, managing editor and outreach specialist for Scalefluence.comMerchandising is the process and practice of displaying and arranging products for the best customer experience. The concept of merchandising is based on guiding prospective customers through the buyer’s journey and presenting them with the right products, at the right time and place, in the right quantity, and with the best prices.

Can you tell the difference between a $10,000 Chanel bag and a $200 knockoff? Almost nobody can, and it’s turning luxury fashion upside down.

ChatGPT can generate usable content. But it can also analyze existing content — articles, descriptions — and suggest improvements for SEO and social media.

The benefits of Amazon's "Look inside" book label applies to many products. Apparel, bags, housewares, and more could experience more conversions with an inside peek.

When done right, SEO efforts can reduce SaaS customer acquisition costs and maximize marketing ROI dramatically.

Paraphrasing technical product details into easy-to-understand labels drives ecommerce conversions. Here's how, with examples.

One person's trash may well be another's "come up," or what the rapper Macklemore calls hidden treasures in the song "Thrift Shop," but only if secondhand shoppers follow the rapper's lead and dig through ...

The Similarity Engine's use cases include item-to-item similarity for text and image modality and user-to-item personalized recommendations based on a user’s historical behavior data.

General Partner Connie Chan on how leading brands are using AI and other technology to combine the serendipitous discovery of offline shopping with the infinite options of online shopping. Today, most of the Western world revolves around search-based online commerce. This means that most shoppers type directly what they want into a store search bar,...

Optimizing your ecommerce checkout process is crucial to reduce cart abandonment rates, as it affects...

A comprehensive overview of the China social media landscape in 2020 - know how to navigate and help marketing teams achieve success in Chinese social!

Google's targeted ad initiative AdSense was initially launched as “content targeting advertising” 20 years ago this month. Here’s how it changed the internet.

Make it easy for your customers to do business with you.

Repeat customers are the lifeblood of successful ecommerce stores. Here are helpful tips for encouraging buyers for the long term.

Professional icons can engage shoppers and assist in navigation, checkout, and more. Here's our all-new update of ecommerce icons for most every need.

Meta descriptions do not influence organic rankings. But the descriptions appear in search snippets more often than not and thus impact clicks on organic listings.

I built a recommender system for Amazon’s electronics category

How AR and VR are reshaping apparel e-commerce.

Why does every store suddenly look the same?

Cost-plus pricing on the surface seems straightforward. But then market forces intervene.

The recent spike in shoplifting is both overblown and real. And almost everyone is profiting from it (including you).

Spreading the word on product launches, updates, and collaborations is difficult. Press releases can help, especially when distributed to targeted media outlets.

Email suppression lists are a powerful tool that every email marketer should use. Since suppression lists allow keeping your sending reputation and email

Ecommerce websites require great user experience (UX) to achieve the reason for which they’re...

Discover the 9 best ecommerce UX practices from the world's top B2B ecommerce sites that made the top of HackerNews as the best ecommerce site.

By Anna Smith, freelance writer.Pursuing global markets can be a thrilling and significant step for your business. However, it’d be best to establish a secure and proficient means for accepting payments internationally. The best worldwide payment method for your eCommerce will differ depending on the location or country of your customers.

Entire forests and enormous factories running 24/7 can barely keep up with demand. This is how the cardboard economy works.

Inside the under-the-radar business that makes more money than Amazon Prime.

by John MahoneyThis is a bucket of chum. Chum is decomposing fish matter that elicits a purely neurological brain stem response in its target consumer: larger fish, like sharks. It signals that they should let go, deploy their nictitating ...

A new recommerce venture offers all of the benefits of buying second hand plus a means to help fund social service programs in local communities, such as job training and youth mentorship. Do you see retailers trying to raise the visibility of their secondhand offerings in light of rising prices?

Everything these days is a subscription. And honestly, on reflection, subscriptions are complete horseshit.

Determining which promoted auction items to display in a merchandising placement is a multi-sided customer challenge that presents opportunities to both surface amazing auction inventory to buyers and help sellers boost visibility on their auction listings.

Software and tools not only help you manage your time better but provide helpful insights that you wouldn't otherwise see in a Google or Facebook interface.

Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle.

Microinteraction best practices that improve e-commerce UX.

Amazon will continue to be highly competitive. Want to be successful? Optimize your product listings to the fullest with these tips.

Consumers are buying fewer discretionary goods and returning more. To clear their shelves, retailers are selling to liquidators at steep discounts.

In this guide: learn why website taxonomy is fundamental to SEO success and how to optimize site taxonomies.

Having posted a massive $1.2 billion loss in Q2 2022, Shopify effectively reset its financial outlook. Longtime contributor and analyst Marcia Kaplan looks at the details.

Whether or not you should pursue a catalog strategy is a question that deserves significant thought. As digital marketing becomes more complex, it may make a lot of sense to send out correctly designed catalogs to the right customers. For e-commerce retailers without physical stores, catalogs can effectively mimic stores’ sensory experiences to enhance customer affinity. For multichannel retailers, by understanding the channel preferences of current customers through transactional data, multichannel retailers can add an effective catalog marketing channel to their store and e-commerce channel strategies.

Getting useful cancellation feedback from customers is tough. The problem is that once people have canceled, they’re no longer engaged and will rarely spend the time to give you feedback. One of the best things I’ve ever done to combat this with Bidsketch was to add a mandatory freeform text field that says: Please help… Continue reading Getting 200% More Actionable Feedback from Customers that Cancel →

Email marketing is cost effective and typically has a high return on investment. But over the years, email marketing has changed. Measuring the

This research by Doug J. Chung, Kyoungwon Seo, and Reo Song bprovides a rigorous, yet practical, framework to understand and evaluate why retail stores join a shopping mall and how their decisions affect mall revenue.

Today's consumers expect free shipping for most items. But it's not always obvious for merchants to know when and how to offer it. Here's our all-new update for analyzing shipping costs and free delivery.

The Amazon for drug dealing is built around user reviews.

Using Google’s new “Google Experiments” for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion rate than a landing page without the preview image. Here’s how you can conduct your own test.

Research shows that the brain finds pleasure in the pursuit of inexpensive things, and high-street chains and online retailers sites alike are cashing in.

Online stores will become increasingly crucial in the coming weeks. What follows are seven measures to keep your ecommerce business afloat and ease the burden of operating with limited resources.

When it comes to making money online you’re going to have a lot of options at your disposal. Frankly, it can be quite overwhelming just choosing an online

I was recently asked if ecommerce merchants should accept Bitcoin. My answer is a resounding “yes.” I can think of only a few minor downsides and many

Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.

New Job Opportunity

Does your website have an acceptable load time? Images usually account for most of the downloadable bytes on a page. Optimizing your images can yield a

After surveying more than 1,000 software executives about their SaaS pricing habits, we've uncovered some alarming gaps. View the results here.

Finding the right mix of keywords is as much science as it is good common sense. When it comes to your brand, there are typo and URL derivation techniques

To survive competition from e-commerce giants, the handmade-goods retailer had to persuade its quirky community to get just a teensy bit corporate.

Since Benchmark’s investment in Ebay 15 years ago, we have been fascinated by online marketplaces. Entrepreneurs accurately recognize that the connective tissue of the Internet provides an opportunity to link the players in a particular market, reducing friction in both the buying and selling experience. For example, my car tax check is an online platfrom that allows you to book a slot for a complete history and guidance of your car taxes and other details. The arrival of the smartphone amplifies these opportunities, as the Internet’s connective tissue now extends deeper and deeper into an industry with the participants connected…

336 Vintage Christmas Catalogs & Holiday Wish Books with 302,605 total catalog pages from Sears, Montgomery Ward and JCPenney over the years.

Consumers have access to all kinds of buyer information on-line. So what is it that makes them click?

Whether you’re sending a newsletter, welcome message, product announcement, or holiday greetings, there are plenty of customizable email templates to match your brand and design on any device. Here is a list of responsive email templates.

The Swiss pharmaceutical giant Roche is nothing if not determined in its quest to acquire Illumina, the San Diego-based leader in genetic-sequencing equipment. In January, after Illumina’s board rebuffed Roche’s initial overtures, Roche made a $5.7 billion tender offer directly to shareholders. When that didn’t succeed, it extended the offer to midnight last Friday. Now […]

Content marketing is the technique of creating and sharing content — blog posts, images, videos — to attract and retain customers. Generating relevant and

Paying with a smartphone is easier than ever. Innovative mobile payment apps are providing consumers with new ways to exchange money with peers, purchase

Ecommerce is booming, and there’s no doubt about that. The numbers speak for themselves. After all, in 2017, ecommerce sales reached $2.3 trillion, and

Funnel optimization for web3 companies will become critical to their success. Token grants cost 4-7x than traditional customer acquisition techniques. Other techniques, like incentivized referral, improve the economics but still tally 19 month payback periods. A year-and-a-half might be fine for a SaaS company selling a $50k to $100k ARR product, but long-term viability demands achieving 3-6 month paybacks of modern web2 consumer companies. Why are the payback periods so high?

The BG/NBD model explained.

Hidden ticket charges and more have been outlawed in New York State thanks to new legislature that just passed.

1980 Sears Spring Summer Catalog, Page 729

This paper appeared in VLDB'19 and is authored by Maurice Herlihy, Barbara Liskov, and Liuba Shrira. How can autonomous, mutually-distrust...

aynuriev.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, aynuriev.com has it all. We hope you find what you are searching for!

Unlock data to make effective decisions across digital marketing. SEO, content marketing, PPC, digital PR, and more.

Reputation management is essential for any brand. Your company's future may depend on what’s been said about it in posts, comments, reviews, and rankings. Fortunately, there are affordable tools to help. Here is a list of tools to manage your brand’s reputation.

There are 351 million registered domain names and counting. Every day, thousands more are registered. Since domain names can only be used by one company or

Luxury brands should use their digital channels to support and enhance their high-quality customer experiences. This requires providing product details that spark interest, balancing visual design with other priorities, and avoiding interruptions that risk cheapening the brand.

Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.

It’s no good acquiring customers for $10, if they only stick around for a month or two. Your retention can be visualized much easier by doing a cohort analysis, a technique widely used in medicine. Here's some tips top get started.

Unbounce has everything you need to optimize for conversion.

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Vidalia Onions to be exact. They’re classified as a sweet onion, and because of their mild flavor (they don’t make your eyes tear up), some folks can eat them like an apple. Most of my customers do. During a phone order one season – 2018 I believe – a customer shared this story where he ... Read more

Ollie’s is very possibly the only company in America whose brick-and-mortar stores are not just surviving but thriving.

Video is increasingly impacting ecommerce. Consumers use it for purchase decisions. Influencers live-stream product endorsements. And brands deploy video for engagement and product offerings. Here is a list of platforms for shoppable video.

SaaS Landing page inspiration is usually "pretty" but not conversion/result driven so in this article, I compiled the best SaaS Landing pages examples I've seen and broke-down their secrets for conversions!

As part of its ongoing efforts to expand into e-commerce, Twitter today announced a new partnership with Shopify. The deal will see Twitter launching a

Merchants in North America have many carrier choices for delivering goods to customers. The U.S. Postal Service's flat-rate shipping boxes can save money in certain instances. We compare prices in this post.

Should You Place a CTA Above the Fold? Experts in the design and digital marketing world have frequently claimed that if you want to get the best results with a CTA , you need to place it above the fold. Just look at this landing page from Lyft, for instance, you immediately see what you need to do…

Shoppers' actions on an ecommerce site create opportunities for automated, triggered emails. Such behavior-based email automation is a sure-fire tactic to drive revenue.

Google Shopping ads appear in search results as pictures above or alongside the text-based ads and organic listings. But unlike text-based ads, Shopping

Increase customer loyalty and take advantage of an additional opportunity to connect with customers by using packaging inserts. Here's why and how to use them in every package you send out.

Dive into the world of transactional emails and their importance for ecommerce stores. Learn the types and best practices, with examples, in this guide.

Marketing for luxury goods is a highly competitive space. Here's a full guide of how to craft SEO strategies and tactics to maximize those results.

Constant bargain hunting makes us value all the wrong things about shopping.

Inside every AdWords account there is a report that shows the exact words (a "query") that searchers typed into Google before clicking on a specific ad.

Need to spice up descriptions for bland products? Use these themes and examples the next time you’re describing a back-to-school backpack or plain white t-shirt. You’ll soon understand how to look at ordinary products differently.

Boost brand awareness, increase site visitors, and drive conversions with personalized advertising. AdRoll's been trusted by 140,000+ brands for over 15 years.

Some industry insiders estimate there are as many as 100 brands selling compressed foam mattresses online.

Ever wonder why after buying shoes online (or any other consumer goods), for the next few weeks or months, you can be sure to spot ads or promotions for those same shoes on nearly every website you visit? What’s more, you'll see which shoes your Facebook friends bought, which shoes their friends bought and which shoes “others like you” bought. You already bought shoes, so why are you still being bombarded with ads for them?

Find the latest Design news from Fast company. See related business and technology articles, photos, slideshows and videos.

CommerceHub and ChannelAdvisor are now united as Rithum. We empower top brands, suppliers, and retailers with durable, profitable e-commerce solutions.

Many websites lose reporting from one of their marketing or analytics platforms. The culprit is usually the removal of tags during updates to the sites. Tags are critical for ecommerce merchants. But they add clutter to websites. That's the purpose of Google Tag Manager — to manage tags and contain them in a single JavaScript snippet on all pages.

Why does the ecommerce community have such a blind spot when it comes to unique product descriptions? Syndicated descriptions produce duplicate content. Why is duplicate product copy accepted so blindly? The answer depends on whether you’re the syndicator or the site using the syndicated content.

The way we live our lives has an impact on our work. Long lists of typical chores may turn your

Competitive poaching refers to the practice of bidding on ads for a competitor’s search terms, in order to poach customers searching for that brand. It’s a common tactic in the world of digital ads — but is it effective? The author shares results from the first-ever empirical study of this practice, which found that poaching can work well for higher-end brands, but may backfire for lower-end or mass market offerings. Specifically, the study found that when an ad poached customers who searched for a high-end brand, users clicked on it more, but when an ad poached a low-end or mass market target, users were less likely to click. Of course, the author notes that clickthrough rate is just one metric, and there may be other ways in which a poaching campaign could be harmful or beneficial. But these findings can help marketers add a bit of science to the art that is digital advertising, helping them to optimize campaigns for their unique products and customers.

Keyword lists for SEO are often cluttered and seemingly endless. "Clustering" can help by grouping keywords by a common modifier.

The long read: Selling cheap fakes of a successful product makes horribly good business sense. Is there any way to stop it?

Optimizing content for organic rankings requires knowing how Google will interpret searchers' intent — informational, commercial, or navigational.

The Chinese company has become a fast-fashion juggernaut by appealing to budget-conscious Gen Zers. But its ultralow prices are hiding unacceptable costs.

My girlfriends always complain to me that Sephora is like a black hole that sucks up all their money. Some of my girlfriends even have to…

Under the new machine learning model, buyers are recommended items that are more aligned to their shopping interests on eBay.

Local couriers are making online delivery possible in French Polynesia's 118 atolls and islands in the Pacific Ocean.

Quick Intro to the World of SEO, Affiliate Marketing, and Amazon S3

The most consistent sales leader I’ve worked with hit plan 27 consecutive quarters. How can a sales leader develop similar repeatability? Much goes into it here are the reports he used to manage his team at the board level. The PQR (pipeline-to-quota) funnel is first. Pipeline is the total value of the accounts within a stage or later. Quota is the aggregate quota on the street for the quarter. Divide P by Q to get PQR.

Ordering clothes from Chinese fast-fashion brands like Shein is easy. Sending them back is a lot more complicated

Keywords are an important building block for ecommerce marketing. Developing and maintaining a keyword list may help an ecommerce business understand shoppers and do a better job of marketing to them. In the context of search engine optimization, searchers' words or phrases summarize their thoughts, questions, or needs. Those keywords represent the language people use to ask for help finding resources online.

It is all but impossible to beat an Aggregator head-on, as Walmart is trying to do with Amazon. The solution instead is to build a platform like Shopify.

Everything a merchant needs to know about optimizing their Shopify site, from basic SEO capabilities to apps, technical SEO challenges and beyond.

We analyzed 7,000+ websites with reviews of more than 4 stars on Trustpilot. Here are some SEO factors we noticed they had in common.

Every single one of the 18,000+ screenshots is annotated with highlights of UX “violations” and “adherences” (i.e. what the page design does well from a UX perspective, and what it does poorly).

See the ranked UX performance of the 250 leading e-commerce sites in the US and Europe. The chart summarizes 50,000+ UX performance ratings.

Customers shopping online rely on product pages to decide what to buy. Help them by answering questions, enabling comparison, providing reviews, and facilitating the purchase process.

Web magazine about user experience matters, providing insights and inspiration for the user experience community

Streamline users’ path to products by providing clear, differentiating product information at all levels — from the homepage to product listing pages.

Our brains did not evolve to shop on Amazon.

The final step in product photography is optimizing the images for search engines and page speed. This is the 14th installment in my series on helping ecommerce merchants create better product images. In this post, I'll address making your photos faster to download and more visible in Google's image search.

These days, online shopping is a massive industry. In 2020, with the COVID-19 pandemic in full swing, online retailers earned over $4.2 trillion from just over two billion shoppers. Overall, the industry grew by about 25 percent, and the trend doesn’t seem to be slowing.  So, if you’re trying to sell products (e.g., clothing), the […]

That cute dress you bought off Instagram could be found on Shein, AliExpress, or Amazon for much cheaper.

Business-to-business marketplaces are among ecommerce's leading growth trends, yet many industries remain under-served, especially for raw materials.

The fulfillment center in Tijuana is a symbol of how the pandemic has changed the way the world shops.

One fintech veteran from India found out the hard way why “Mexicans love cash.”

In the modern business world, there are several businesses releasing similar products into the market.

Reputation management is essential for any brand. Your company's future may depend on what’s been said about it in posts, comments, reviews, and rankings. Fortunately, there are affordable tools to help. Here is a list of tools to manage your brand’s reputation.

A sociologist on why people buy too many things.

Shoppers search an online store's policy pages for details on shipping, returns, and more. Rarely are these vital pages engaging. But they should be.

The video app is causing products to blow up — and flame out — faster than ever.

Getting a good performance score from Google is hard for any website — but doing so for an online store is even harder. We achieved green scores — even several for mobile. Here is how we did it.

Should we still be talking about online and offline retail, or about trucks versus boxes versus bikes?

Writing product descriptions sounds simple. But it takes planning. The best descriptions address a broad audience, which is why many companies employ marketers to help. When writing descriptions for the masses, focus on the following three elements.

The three-step framework Shopify's Data Science & Engineering team built for evaluating new search algorithms.

A recurring subscription model is a powerful tool for growth and profit — if you can get subscribers. "A lot of brands install our subscription software

Well, if you are planning to sell your stuff online and make money, then there are a few top eCommerce platforms that would help you out. Shopify is the

A simple, daily gesture like charging an iPhone turned into a life-threatening task for Andrea Stroppa, a cybersecurity researcher. The charger that exploded after he borrowed it from a friend, Stroppa discovered, was a counterfeit Apple Inc. product bought through an unofficial channel on Instagram.

You’ve downloaded TikTok and browsed the videos. Now you’re wondering what content to create for your ecommerce business. There are many types of videos to attract leads without dancing on camera. Here are 11 ideas for all types of merchants.

There’s a reason that online ticket sellers hit you with those extra fees after you’ve picked your seats and are ready to click “buy.” Pure profit. A

Burlington shut down online sales in March right before coronavirus lockdowns. But it's among the discount retailers that have endured the pandemic surprisingly well, even opening new stores.

Usage-based pricing can be incredibly powerful, particularly in cases where the SaaS solution handles the flow of money.

Part 1 in this 3-part series: Find the pricing model that fits with your particular options for expansion once you've made that first sale.

Why Amazon Needs a Competitor and Why Walmart Ain’t It

Making things look nice can take a long time, either due to lack of resources or abundance of opinions. This could delay launches, frustrate people, and waste precious energy. Those are high costs for startups or companies hoping to move fast. Is it worth it? Long ago I got fed

Looking to grow your affiliate marketing site but aren't sure which affiliate network is right for you? Here's everything you need to know.

By Rob van den Heuvel, CEO at Sendcloud. If there’s one thing 2020 has taught us, it is the art of adaptability. As we knock on the door of 2021, the next stage of transition is upon us.

Pinterest provides tools to help merchants promote and sell products. Here is a list of tools for creating shops, product catalogs, ad campaigns, live events, and more.

Tips on running successful Black Friday sales for creators and Indie Hackers

How can dropshipping tools give you the edge in the competitive world of e-commerce? We take a look at the 11 best dropshipping tools you should be using.

Read more in the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the DTC startup world.

If e-commerce was a market for L’Oreal, then it would be the biggest in terms of market value, worth nearly €5 billion ($5.9 billion).

What is behavioral marketing? Here's how email marketing, demographics, and upsells can be used to monitor and act on customer behavior.

New modeling approach increases accuracy of recommendations by an average of 7%.

To succeed in today’s e-commerce environment, companies must craft an online experience that meshes with the brick-and-mortar brand experience in their physical stores.

Convenience and security increasingly impact online selling. That's especially the case for the upcoming holiday season, as consumers will likely seek flexible, seamless payment options. Here are four payment methods to consider for this year's holiday selling.

Checking out should be easier, especially now.

Shopping on Facebook and Instagram is finally here. With the recent launches of Shops on both apps and Live Shopping, Facebook is facilitating easier commerce across its platform. Here is a list of tools to help you sell on Facebook and Instagram.

Brick-and-mortar retail businesses are turning toward ecommerce to generate revenue — online and click-and-collect. As they make this digital transformation, those merchants will likely have questions about ecommerce platforms, themes, and design. While all of these are important, a company's focus should be on products and marketing first, in my experience.

Chip-based credit and debit cards are designed to make it infeasible for skimming devices or malware to clone your card when you pay for something by dipping the chip instead of swiping the stripe. But a recent series of malware…

Our top ecommerce builders are based on objective performance data, feature set & value. Check out ecommerce platforms now.

A ecosystem of buyers, sellers, and brokers creates a thriving M&A market for digital businesses.

Brands have long been able to bid for the premier slot at the top left of Amazon’s listings, but during the pandemic the online retailer has begun using this position for its private-label items, raising antitrust concerns.

Unsupervised techniques to identify changes in the behavior

Facebook Shops are good for Shopify merchants, but bad for Shopify; the answer is to push more into the real world.

2020 was the year East Fork ceramics planned to become profitable. Now, that's likely no longer on the table, but the company is using a new model to better handle its balance sheet: pre-sales. Now, new product lines will all be for sale before they're manufactured, as a way to get capital in as early as possible.

Greetings, everyone. This post begins a series on Web Monetization and serves to document my learning...

AliExpress lets you unlock top brands' bestselling electronics, clothing, homewares, toys, sporting equipment, auto parts and more so you can live better for less.

In Bali, western immigrants are selling products they've never handled, from countries they've never visited, to consumers they've never met

Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the download.

Executives insist 2020 is the year Wayfair's logistics investments will show their worth.

Cash is gradually dying out. Will we ever have a digital alternative that offers the same mix of convenience and freedom?

Craigslist feels like an island in the slipstream, evidence of an online past where improvisation and commonality superseded hierarchy and standard practices.

The surprising persistence of the mail-order business

Innovation in electronic payments has always balanced risk and convenience. Generally, a payment method that's convenient for consumers is risky for merchants. The use of "tokens" can reduce that risk by protecting credit card details.

Every year, Americans spend billions of dollars on gift cards. But what happens to the money when the gift cards go unused?

Returns are on the rise – here’s what you can do to make it your competitive advantage.

Atlas: A Dataset and Benchmark for E-commerce Clothing Product Categorization - vumaasha/Atlas

An online shopping cart and catalog is only the first step in e-commerce retail success. Once the customer buys, you need to get them their wares quickly and efficiently. That's where fulfillment services come in and we take a close look at ten of the top players.

A large-scale academic study that analyzed more than 53,000 product pages on more than 11,000 online stores found widespread use of user interface "dark patterns" -- practices meant to mislead customers into making purchases based on false or misleading information. from a report: The study -- prese...

The Stripe CLI is a developer tool that helps you build, test, and manage your Stripe integration right from the terminal.

Learn the exact way that I perform keyword research that generates profitable, scalable ROI for eCommerce stores.

Due to availability and ease of use, eCommerce companies have all but taken most markets by storm, becoming the preferred purchase alternative for

Twenty years ago, Amazon opened its storefront to anyone who wanted to sell something. Then it began demanding more out of them.

Beverly Pennington was a Pinterest-perfect entrepreneur whose patchwork quilts—made from people’s most treasured T-shirts—found thousands of devotees all over the country. But when the quilts stopped coming, leaving the shirts in limbo, her customers pieced together a plan to fight back.

Why luxury goods don't impress, but repel.

Here is a list of Twitter feeds for online merchants to follow. Most feeds are from individuals although a few are from application platforms. The feeds are separated into ecommerce, marketing, and design categories.

Is there hope for our once-beloved social and commercial centers?

Delivery robots will redefine the meaning of every object they transport

DTC brands credit physical stores with boosting their online sales.

Small, local retailers are vying for a piece of the market and find a focused approach builds customer loyalty.

On ecommerce sites, saving shopping-cart items for possible later purchase must be discoverable and low-effort.

Buyer Experience Benchmarking of 5 Top eCommerce Sites Dec 2018 Ken Leaver

Unexpected service fees and special-delivery costs should be disclosed early in the shopping process to avoid losing customers.

Coupons and other discounts should be easy to apply and shopping carts should clearly display how the total was affected by the promotion.

Copyright infringement is a serious issue that could cost a business as much as $150,000 per instance. If your business receives an infringement notice, take it seriously. Aim to settle if, in fact, infringement occurred.

Buying a domain at the asking price? That's like buying a used car at the asking price. Doing your homework pays off.

When setting up an e-commerce store, the majority of the entrepreneurs usually assume things will automatically work out, and they will start making good

Retailers seek to avoid markdowns and sell out of the season at full margin, but it isn’t easy to predict how much inventory to acquire. In this post, I'll address four online merchandising tactics that balance consumer demand with inventory levels, to maximize profits.

A product qualified lead (PQL) is a lead who has experienced meaningful value using your product through a free trial or freemium model. Learn how to use them in your organization here.

Quality product photos are crucial to selling online. Since they cannot physically touch an item, shoppers need to see all the core details. To maximize sales of a product, though, you need multiple types of images — beyond studio shots. Here are three types of non-standard photos that encourage sales.

Major website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact.

In my experience, there are a few "cuts" of data that matter more for mobile than for desktop. Conversely, there are a handful of traditional metrics from desktops that are not as important on mobile or potentially difficult to optimize.

SaaS products may be the future of how we work, but that future will only happen if we can learn how to build trust with your customers.

Your site won’t rank if search engine bots can’t crawl it. And hidden doors that don’t impact human visitors can lock bots out. Use these eight steps to ensure search bots can access all of your ecommerce site.

Amazon is so new, and so dramatic in its speed and scale and aggression, that we can easily forget how many of the things it’s doing are actually very old.

Not every SaaS company has endless spare money. One of the biggest piggy bank breakers are the tools we use—and it adds up fast.

Google Analytics is a powerful, free web analytics platform. However, it has gaps that are better served by other tools. I'll address those gaps and tools in this post.

Many attributes of the customer journey are very predictable and can be planned for to create and convert inbound store footfall.

Buy Me a Coffee is the best way for creators and artists to accept support and membership from their fans.

The box has never looked better.

For ecommerce, pictures can showcase products, inspire customers, and boost conversion rates. For web performance, however, pictures can hurt page load

The typical goal of search engine optimization is to have your site's pages show up on a Google results page in answer to a query. But there are pages that should not be included in search results. Removing them from Google's index might actually increase search engine traffic.

Manufacturers are developing two packaging designs for the same product: those destined for the retail shelf and those sent directly to consumers.

Amazon wants the customer that buys DTC brands, and it’s offering incentives for that to happen like specialized shipping packages or financial investments.

Network of mom-and-pop shops brings e-commerce to up to 800m consumers

Untuckit is using Amazon to offload older styles -- preferring the marketplace as an alternative over the traditional outlet store.

Connect with developers sharing the strategies and revenue numbers behind their companies and side projects.

PopSockets opted not to be a direct vendor to Amazon. Instead, it chose one major reseller to represent it on the marketplace. But, Amazon would not allow it. So, PopSockets walked away.

We can be certain that Amazon is spending millions to improve and optimize its shipping processes. In this post, I'll describe three strategies to fulfill like Amazon, even if you have a fraction of its scale and infrastructure.

Google published a strategy book that's a gold mine of data driven tips for increasing sales.

Shopify App Store: customize your online store and grow your business with Shopify-approved apps for marketing, store design, fulfillment, and more.

Shopify is partnering with a network of more than 20,000 app developers and agency partners to build profitable businesses.

Express and Ann Taylor are just two of several established retailers that have launched clothing rental subscriptions in recent months.

Google Shopping ads can deliver many prospects to an ecommerce site. The ads can appear for precise keyword searches — such as a product make and model — making them effective in matching products to buyers. This is the third article in my "Success with Google Shopping" serious.

Sometimes the outrageous, bizarre route is best.

Before a page can rank well, it needs to be crawled and indexed. Contributor Manish Dudharejia shares five tips to give your pages the best chance of getting indexed in the search results.

An illuminating infographic highlights 10 e-commerce pain points that ruin the user experience and lead to shopping cart abandonment.

Editor’s note: This article by now-a16z general partner Alex Rampell was originally published in 2012 in TechCrunch.  The biggest ecommerce opportunity today involves taking offline services and offering them for sale online (O2O commerce). The first generation of O2O commerce was driven by discounting, push-based engagements, and artificial scarcity. The still-unfulfilled opportunity in O2O today is tantamount to...

PopSugar said it expects to have 20,000 subscribers by year's end to its text message program, which it's used to sell protein bars and housewares.

I'm a longtime seller on Amazon's marketplace. I also mentor many sellers and help brands to improve their marketplace sales. And I belong to various

If you’re interested in creating content to promote your product or service, think about making a cartoon. Producing animation has several advantages over

Building a product that connects to multiple third-party products is a common approach — an annotated twitter thread exploring strategic…

Learn how the world's fastest growing companies have hacked their way to success with innovative products, viral promotions and ingenious marketing campaigns. [6500 words]

Many online retailers unintentionally train consumers to expect discounts. Clothing stores are amongst the worst offenders. Constant discounting makes full-price shoppers believe they’re being overcharged. They often won’t shop until the next sale, which leads to a vicious cycle. It is a rare company that doesn’t get asked for discounts. In this post, I'll review 10 ways to offer clients a discount.

Sometimes even the most-prepared retailers sell out of popular items. How these inventory shortages are communicated on an ecommerce website may impact

Online retailers should take a tip from brick-and-mortar stores: shove your best deals to the back of the store. Research by Thales Teixeira and Donald Ngwe.

Connect with developers sharing the strategies and revenue numbers behind their companies and side projects.

I'm often asked why I started FringeSport. People inquire, "Of all the things to do, why sell barbells?" I tell them that if I wanted only to make money,

Amazon turned an event into a blockbuster. Here’s a roadmap for retailers who want to replicate its success.

Lessons learned from opening a brick-and-mortar retail store may apply to online merchants, providing insights about promoting products, driving sales,

Users are rating items on your website. How do you know what the highest-rated items are?