It might be America’s most-played sport. Now it’s quietly becoming a TV success story.
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The knitting world rose up against corporate ownership—and displayed the power of online communities
A study on team loyalty among fans shows that club ranking plays an important role in how they identify with one another.
It’s more than just ticket sales. Rich Luker, a social psychologist, studies fandom and why, for example, someone might get a tattoo of their favorite team.