Companies make two key mistakes when they try to compete with a free entrant.
freemium
This past week our Community / Growth Manager, Brad Patterson, spoke at the European Cloud Expo in London on the topic Try Before You Buy – Successes and Misgivings in the European Cloud Ecosystem. Also speaking were Jason Turner, director of Business development at Cedexis, António Ferreira, CEO at Luna Cloud, Lee […]
Freemium - especially in B2B SaaS - has evolved and there are now seven distinct types of Freemium in the market.
The following is a guest post by Andy Singleton Andy is the founder and CEO of Assembla a company that provides bug tracking and hosted GIT and SVN
A growing number of new businesses are following in the footsteps of successful companies such as Dropbox and Skype, by giving away their products and services free to build a customer base. But for some, that 'freemium' strategy is turning out to be costly.