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friction-traction
We work with our NFX Guild on this mental model for greatness from day 1. Now, we are sharing it with the rest of the startup community.
Amazon director Kintan Brahmbhatt, who's helped develop and refine the product strategy behind the Alexa and Amazon Music, explains the ways in which friction can live in your product, throwing roadblocks in a user's path to becoming a customer. He explains how to uncover counterintuitive insights that can pinpoint friction points, and spells out the three-step process for eliminating them.
Using Google’s new “Google Experiments” for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion rate than a landing page without the preview image. Here’s how you can conduct your own test.
The first few years of my career were awful. Drowning in debt, losing nine out of ten pitches for new business, failing to earn clients. It felt like
Make your brand messages viral with the 6 STEPPS from Jonah Berger's Contagious, including 75 real-life marketing examples to learn from.
This is the first post in a three post series on user acquisition. The topic of this blog post may seem simplistic to those of you who have been in the trenches, working hard to grow visits and vis…
Traction PDF Summary by Gabriel Weinberg & Justin Mares pinpoints how startups can climb the ladder at lightning speed and learn how to expand your company.
How to improve your product experience to eliminate confusion and frustration for your users.
B.J. Mendelson breaks down how Batman is a growth hacker, and what we can learn about the field from him.
Guest How to get a two-sided marketplace startup like Airbnb, Exec, or eBay up and running -- the painless way.
This is an edited version of a recent online conversation I had with a team of bootstrappers about how to make their product attract early adopters.
I learned the hard way how important a carefully designed sign-up process is. I saw a large percentage of interested people fail to sign up because of easily preventable flaws in the flow.
The “traditional” user onboarding flows and walkthroughs are dead. Learn about the next era of user onboarding and how to adapt to the changes in your org.
Recently, a founder asked to chat with me about SEO. During our call, the founder - whose startup is backed by a top-tier VC - said to me “I assume that you acquired your first users through paid marketing.” Really? Is this an assumption nowadays? Since we’ve raised money
The Internet has removed friction: that means a whole new set of possibilities; it doesn’t mean they are all good.