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There’s an article making the rounds in tech circles titled “Growth Hacking is Bull” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I’d strongly encourage you to…
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
Word of mouth is powerful... but this follow-up question allows you to harness that power to supercharge your marketing. Use it wisely and carefully.
Go-to-Market Plan [Product Name] [author1@, author2@...] Last Updated: [ _/_/_ ]
Orchestrating Offline Conversations in an Always-Online World
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I can be pedantic about user acquisition. The truth is that consumer web and mobile applications are under increasing pressure to demonstrate explosive exponential traction. Building a great prod…
Marc Andreessen famously said that for startups, “the only thing that matters is getting to product/market fit.” Product/market fit means providing enough value to enough people that the startup can…
Ever wonder how to apply Growth Hacking thinking to reducing churn and increasing retention? Here are 22 ways to make that happen.
Adding new layers of complementary businesses on top of your core product can fight the “gravity effect” of scaling and boost long-term growth.
Todd Jackson has experience managing products at Google, Facebook and his own startup. Here's what he learned.
Molly Graham helped forge a work culture at Facebook that's withstood huge amounts of growth. Today, she's something of a rapid scaling expert. Here's the key to doing it right, she says.
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
These easy growth hacking tactics increased conversions, opt-ins, sales by up to 1,900%. Put them into practice in 2019.
If your startup is building a consumer product, your product has to be viral. For consumer products, the average revenue per user tends to…
Try these 100 growth hacking strategies and techniques to grow your business with minimal investment or effort.
Traction PDF Summary by Gabriel Weinberg & Justin Mares pinpoints how startups can climb the ladder at lightning speed and learn how to expand your company.
This is the second post in a three post series on user acquisition. In the first post in this series, we covered the basics of the five sources of traffic to a web-based product. This next post co…
B.J. Mendelson breaks down how Batman is a growth hacker, and what we can learn about the field from him.
“A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture fundin…
We all know about the Paypal, Hotmail, and Airbnb growth hacks. Here are 28 new growth hack examples to help you market your web and mobile
“My biggest surprise was when we launched the Facebook app and it didn’t go viral” -Startup CEO quote “The month after we ...
How can I make my content go viral? I sat down with the viral marketing geniuses Marc and Angel to discuss content marketing and other key tips.
Yesterday RapGenius posted the following announcement on their Facebook page: As a contributor to various blogs and an endearing fan of RapGenius, I took
Guest How to get a two-sided marketplace startup like Airbnb, Exec, or eBay up and running -- the painless way.
So here it is: your epic list of tools for marketers with a technical mindset but limited coding chops
Reddit has never been a place where you could necessarily connect one user with one account. Parody accounts are commonplace -- to a fault if you ask some -- and there have been more than one fiasco involving users who pretend to be different people with different accounts; it's crazy. It's also extremely fitting. Why? Because when Reddit was first started, it was populated almost entirely with content submitted by fake users.
Andreessen Horowitz-backed music lyrics and annotations Rap Genius was the latest to stray over to the darker side of so-called "growth hacking," with its spammy SEO tactics disguised as an affiliate program. Called out, exposed and now punished by Google, the site's traffic has tanked. But Rap Genius, thanks in part to that $15 million investment, will probably recover. They'll clean up their links, make amends, and maybe even get back into Google's good graces. End users will once again land on Rap Genius's pages, many of them none the wiser for the time the site spent in the penalty box. Other startups may not be as lucky.
“Viral marketing is not a marketing strategy,” Andrew Chen wrote back in 2007. “Successful viral products don’t have viral marketing bolted on once the product has been developed. It’s not a marketing strategy. Instead, it’s designed into the product from the very beginning as part of the fundamental architecture of the experience.”
Here's our guide for assembling a growth team who strive for constant improvement, with a commitment to understanding why experiments succeed or fail.
From Stripe to Notion, Cristina Cordova has worked on some of the biggest products in tech. She shares tactical tidbits on what she’s learned about about scaling companies and shaping your career.
OpenView's Kyle Poyar presents an inclusive guide featuring the best resources available to help you execute a successful product-led growth strategy.
Product expansion is often used as a path to growth, but it can have unintended consequences for other aspects of the business — including the customer experience central to the company’s value proposition. Indeed, current trends are moving away from broad offerings in many industries. A recent poll had 64% of consumers saying they would pay more for a simpler, more convenient experience. The trick is, growth strategies have to fit the company’s current context, especially its brand promise and its target market. Once the company has a strategy to fit the context, it can sequence out the various steps to implement it. For example, McDonald’s had known for years that customers wanted all-day breakfast, but to be able to offer it, it first had to streamline and revamp its kitchens.
Learn how the world's fastest growing companies have hacked their way to success with innovative products, viral promotions and ingenious marketing campaigns. [6500 words]
Connect with developers sharing the strategies and revenue numbers behind their companies and side projects.
My name is Gabi (my bio), and I’m the CEO and co-founder of Chicisimo. We launched three years ago, our goal was to offer automated outfit…
Three years ago we launched Chicisimo, our goal was to offer automated outfit advice. Today, with over 4 million women on the app, we want to share how our data and machine learning approach helped us grow. It’s been chaotic but it is now under control.