As consumer confidence plunges, cracks are showing: TikTok and Instagram users are pushing back against influencers in the comments.
influencers
Shabnam Xai is making waves as Pakistan's first ultra-realistic AI influencer. She made her Instagram debut on July 16, 2024,
In 2020, a young woman who asked to be called Anna decided to buy some hair supplements that she learned about from a social media influencer. The influencer, Danielle Bernstein, regularly posts about clothing and beauty on Instagram, and had claimed that the supplements transformed her brittle hair into thick, shiny brunette locks. Anna identified […]
As part of a promotional campaign, the beauty brand Tarte flew 30 social media influencers on a private jet to paradise. Many observers were not amused.
Chinese livestream agencies promise influencers fame and money, but end up trapping them in multi-year contracts.
The Pink Stuff, a home cleaning paste, went from total obscurity to viral sensation — and Walmart staple — thanks to one “cleanfluencer” and her legion of fans.
How, exactly, should ecommerce marketers use influencers? Blog posts, social media, videos, other? We explain nine types of proven campaigns.
