Pneumatic tubes were supposed to revolutionize the world but have fallen by the wayside. Except in hospitals.
jobstobedone
CX trends will continue to influence B2B software as the importance of leading with experience and product becomes more critical for success.
Get 3 talks to help you understand how to use Jobs To Be Done in your business.
Many new products fail because their creators use an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a way to get a job done.
A way to communicate, quantify, validate, and design for a Job to be Done