Learn how to use Google Ads Keyword Planner — from finding high-impact keywords to understanding search volumes and forecasts.
keywords-ppc-seo
Expand your PPC reach, uncover missing keywords and outsmart the competition with these tips and tools.
Branded search is more than just your company name on Google. Here's how to capture intent and rank for the queries that matter.
A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.
Identify and fix common topic clustering mistakes that prevent you from engaging users and building topical authority.
If you want to always be closing, then you need to always be testing, a long-standing mantra (and title of a popular book) in the search marketing space.
Data will tell you the right answer. If you can’t find data somewhere, you should run a test, collect the data, and let it tell you what’s right. A/B testing is one of the core marketing arts a marketer should master and practice.
Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results.
Explore user motivations, intent categories, and tactics to create SEO content that resonates and converts.
These tools can help you analyze PPC competitors, track search trends or design ad creative – all without spending a dime.
Master a proven process for developing keyword targets that drive real leads, pipeline and revenue for any B2B website.
Google in 2023 views nofollow link attributes as hints, not commands. Here's a rundown of common nofollow mistakes and the (limited) cases for using them.
ChatGPT can generate usable content. But it can also analyze existing content — articles, descriptions — and suggest improvements for SEO and social media.
An in-depth look at seven tools used by enterprises for content optimization, technical SEO, and reporting and analytics.
When done right, SEO efforts can reduce SaaS customer acquisition costs and maximize marketing ROI dramatically.
The subject of canonical reference has been touched thousand times. But since some content writers...
Here's everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content.
Inbound SEO is the process of optimizing your marketing content to rank higher in search results so your audience can find and engage with your content easily. Download this guide from Conductor to find out how inbound marketing and inbound SEO work together and learn the 8 core elements of a winning inbound SEO program.
Paid search accounts can go sideways without regular monitoring. Here's a simplified PPC checklist for successful campaign management.
Google has long relied on semantic search — producing results based on the intent of the query. Optimizing content for many intent-based keywords can improve rankings.
Meta descriptions do not influence organic rankings. But the descriptions appear in search snippets more often than not and thus impact clicks on organic listings.
Learn how search engines process images and key image SEO tactics to implement from this comprehensive overview.
SEOs have already started analyzing Yandex's search ranking factors, which include PageRank and several other link-related factors
An easy-to-read, highly condensed analysis of all the known, confirmed, rumored, and absolute myth-level Google ranking factors.
John Mueller from Google advises placing JavaScript code underneath the HTML element to ensure that search engines can clearly understand your website.
Web crawler tools are essential for search engine optimization, but the info they provide can be overwhelming. Here's how to prioritize and cut through the clutter.
Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage.
Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more.
New to SEO? Looking for higher rankings and traffic through Search Engine Optimization? The Beginner's Guide to SEO has been read over 10 million times.
What are canonical tags and why are they important? Read our simple guide to learn how to apply rel=canonical to your pages.
Software and tools not only help you manage your time better but provide helpful insights that you wouldn't otherwise see in a Google or Facebook interface.
Infinite scrolling minimizes interaction costs and increases user engagement, but it isn’t a good fit for every website. For some, pagination or a Load More button will be a better solution.
Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle.
Animated GIFs can provide unique, crawlable page content, boosting organic search rankings. But GIFs can also harm rankings if poorly executed. We explain.
How to improve your SEO ranking and generate a better user experience.
Amazon will continue to be highly competitive. Want to be successful? Optimize your product listings to the fullest with these tips.
In this guide: learn why website taxonomy is fundamental to SEO success and how to optimize site taxonomies.
How much does Google Ads cost? Google Ads costs $100 - $10,000 per month with an average CPC of $0.11 - $0.50. Learn more about Google Ads pricing here!
Here's some common AdWords mistakes that make affect your campaigns, as well as how to fix them.
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
The risk to organic search performance from altering a website usually comes from changes to content, linking structures, or underlying technology. With careful planning and execution, however, you can mitigate the risk from those changes and increase the likelihood of better rankings. This is the 11th installment in my "SEO How-to" series
Keyword research can help improve your organic search performance. Search engines attempt to sync the words and intent of consumers' queries with web pages. Ecommerce merchants should therefore align their pages using the right keywords to convey the proper intent.
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.
When it comes to making money online you’re going to have a lot of options at your disposal. Frankly, it can be quite overwhelming just choosing an online
Rob Walling looks at how traffic sources have a half-life, and that recognizing this is a key to successful startup marketing.
The first few years of my career were awful. Drowning in debt, losing nine out of ten pitches for new business, failing to earn clients. It felt like
The structure of your ecommerce site — categories, subcategories, attributes — heavily impacts search engine optimization. This is the eighth installment in my “SEO How-to” series.
You've read tons of reviews for the most common SEO tools, but what about other tools that can assist in your daily SEO efforts? Columnist Brian Patterson shares his favorites.
Contributor Aleh Barysevich breaks down three strategies you can use to boost the effectiveness of your internal link building campaigns to fulfill specific SEO-related goals.
Keyword research is the process of identifying the words that consumers use to search for your products on Google and other search engines. Keyword mapping assigns those terms to pages on your site. This is the seventh installment in my "SEO How-to" series.
Finding the right mix of keywords is as much science as it is good common sense. When it comes to your brand, there are typo and URL derivation techniques
Nearly half of shoppers turn to Google before deciding what to buy and where to buy it. Understanding how Google and other search engines work can help you choose which optimization strategies to apply. This post is the second installment in my "SEO How-to" series.
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI).
Complete SEO Checklist to increase your website search rankings in 2015. Check off each item with the quick list or follow the comprehensive guide...
Search engine optimization is part science and part art. But the foundational principles of SEO are straightforward. Still, before I can address how to practice SEO, I should explain what it is and why it’s important.
The planning phase of search engine optimization involves identifying a strategy and roadmap to reach your goals. The process can be daunting. This post is the third installment in my “SEO How-to” series.
Implementing a search engine optimization strategy typically requires tools that can be dangerous when mishandled. Knowing those tools — when to use them and how — can make all the difference. This is the 12th and last post in my “SEO How-to” series.
Sometimes the best SEO tools are free. Learn how to use these formulas to save time and reduce manual errors.
Chrome extensions can streamline keyword research, analytics tracking, competitor analysis, and more. Contributor Ann Smarty lists her seven favorite Chrome extensions for SEO.
If you are working in the field of SEO or if you are managing a content or Ecommerce website then you...
Subdomains are used to differentiate a page from the main website. They can have a positive impact on SEO—or a negative impact. Click to learn how to use them properly.
Search engines must crawl and index your site before it can rank in organic search. Thus optimizing your content is pointless if search engines cannot access it. This is the ninth installment in my “SEO How-to” series.
Keyword research is a search engine optimization tactic to identify the words and phrases of consumers who are looking for the types of products and services that your company sells. In this post, I'll cover four steps: seeding keyword research, collecting the data, organizing it in my free keyword analysis template in Google Sheets, and analyzing it to understand intent and demand.
Step-by-step SEO case study on how we grew a SaaS from 0 to 197,514 monthly organic traffic in less than 2 years. 7+ SEO secrets & tips covered.
Unlock data to make effective decisions across digital marketing. SEO, content marketing, PPC, digital PR, and more.
Deploy and update measurement tags on your websites and mobile apps from a web interface, without major code changes or app releases.
Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations.
Keyword research is the process of analyzing the search-engine queries of real people. That data — a window into the desires of searchers — is a gold mine for search engine optimization.
Yesterday RapGenius posted the following announcement on their Facebook page: As a contributor to various blogs and an endearing fan of RapGenius, I took
An analysis of about 1.5 million keywords over six months across multiple clients, campaigns, and verticals reveals how many impressions, clicks, and conversions head and long-tail keywords generate and which keywords are the most profitable.
Why do we buy luxury brands? A look into the psychology driving our purchase decisions -- and how search marketers should therefore think about strategy.
Free 7-day access to 55+ tools on SEO, content, competitive research, PPC and social media
search.com or Google: Why we suck at naming products and companies (PCA13) - Download as a PDF or view online for free
Developers don’t do SEO. They make sure sites are SEO-ready. That means developers hold the key to SEO. It’s true. If you’re a developer and you’re r
A Sankey diagram is a collection of nodes which are connected with each other to show data flow or hierarchical data connected from one to another.
Search engine optimization for ecommerce boils down to four buckets. That's according to Jeff Oxford, founder of 180 Marketing, an Oregon-based firm.
In today’s tech-savvy world, being a great designer is not all about being a whiz at tools such as Adobe Photoshop and Adobe Illustrator. The job is
Monitoring rankings remains the best way to track organic search performance. In this piece, we list five helpful tools to track your site's positions and your competitors'.
A deep dive into our process for identifying the optimal B2B SaaS Marketing Channels for our clients, or Customer-Channel Fit.
Being able to get in front of trending keywords can be a valuable but difficult task. In this week's Whiteboard Friday, we'll be talking about predicting keyword volume - before the data is even in adwords!
I like to joke that SEO stands for 'somebody else's obligation' because it’s easy to point a finger when something goes wrong.
Marketing for luxury goods is a highly competitive space. Here's a full guide of how to craft SEO strategies and tactics to maximize those results.
There’s a lot of overlap between SEO tools, which is why it can be so difficult figuring out which is the best to use. To simplify things, I’ve selected the 4 SEO tools that will seamlessly integrate with your design workflow and won’t break your budget.
Keyword phrases are the fuel that drives many online marketing efforts, including search engine optimization, paid search advertising, and even content ideas. If marketers do a better job in selecting keyword phrases, they may do a better job promoting their products and content.
Inside every AdWords account there is a report that shows the exact words (a "query") that searchers typed into Google before clicking on a specific ad.
Staying informed on the latest search engine optimization tactics doesn't have to take a lot of time. Here are five newsletters that will keep you updated quickly and succinctly.
Keyword research is a critical part of any SEO strategy. If you get it right, then you’ll bring high volumes of relevant traffic to your site. In this article, we are going to look at what keywords are, and why you need to research them.
Google AdWords is a good opportunity to boost sales in a short period of time for both small and large businesses alike. Learn the basics here.
Check this unique list of handy apps that can help you multiply your website’s visitor or paying customer count without bleeding too much cash.
Here are four of the top technical SEO issues that your auditing tools won't show you and how to find them.
Many websites lose reporting from one of their marketing or analytics platforms. The culprit is usually the removal of tags during updates to the sites. Tags are critical for ecommerce merchants. But they add clutter to websites. That's the purpose of Google Tag Manager — to manage tags and contain them in a single JavaScript snippet on all pages.
Why does the ecommerce community have such a blind spot when it comes to unique product descriptions? Syndicated descriptions produce duplicate content. Why is duplicate product copy accepted so blindly? The answer depends on whether you’re the syndicator or the site using the syndicated content.
Target audience research is crucial for understanding the buying stages of your ideal customers. Here's how to do it.
The way we live our lives has an impact on our work. Long lists of typical chores may turn your
Competitive poaching refers to the practice of bidding on ads for a competitor’s search terms, in order to poach customers searching for that brand. It’s a common tactic in the world of digital ads — but is it effective? The author shares results from the first-ever empirical study of this practice, which found that poaching can work well for higher-end brands, but may backfire for lower-end or mass market offerings. Specifically, the study found that when an ad poached customers who searched for a high-end brand, users clicked on it more, but when an ad poached a low-end or mass market target, users were less likely to click. Of course, the author notes that clickthrough rate is just one metric, and there may be other ways in which a poaching campaign could be harmful or beneficial. But these findings can help marketers add a bit of science to the art that is digital advertising, helping them to optimize campaigns for their unique products and customers.
Keyword lists for SEO are often cluttered and seemingly endless. "Clustering" can help by grouping keywords by a common modifier.
The way to improve search is not to mimic Google, but instead to build boutique search engines that index, curate, and organize things in new ways.
The Landing Page report. Universal Analytics has it. GA4 does not. But you can make it! This article will show you how.
TikTok has come to play a crucial role for open source researchers. By analysing how hashtags are used, this tool lets you dig even deeper.
Optimizing content for organic rankings requires knowing how Google will interpret searchers' intent — informational, commercial, or navigational.
Reddit announced it's rolling out the ability to search comments, alongside a few other search-related features.
This is an in-depth guide on how to conduct keyword research with tips, tricks and examples. At the end, you'll have mastered finding keyword ideas!
The ability to fix basic SEO glitches can save time and money. Here are five free tools to help.
What happens when you turn off all of your Internet advertising? Apparently, nothing. This post explores how I came to the decision to turn off all ads, and what I found as a result.
It's time to optimize for People Also Asked questions asked around and about your brand in Google's SERPs. Here's why.
Quick Intro to the World of SEO, Affiliate Marketing, and Amazon S3
SEO Checklist has created and categorized all the tasks that you can need for your optimizing website. You just need to choose which categories to work on and invite your customers to the checklist to follow the process.
Creating a short list of seed keywords is fundamental to search engine optimization, content marketing, and pay-per-click advertising. But for some marketers, the task of identifying seed keywords isn't clear.
Keywords are an important building block for ecommerce marketing. Developing and maintaining a keyword list may help an ecommerce business understand shoppers and do a better job of marketing to them. In the context of search engine optimization, searchers' words or phrases summarize their thoughts, questions, or needs. Those keywords represent the language people use to ask for help finding resources online.
Everything a merchant needs to know about optimizing their Shopify site, from basic SEO capabilities to apps, technical SEO challenges and beyond.
We analyzed 7,000+ websites with reviews of more than 4 stars on Trustpilot. Here are some SEO factors we noticed they had in common.
These elements of search-engine results pages can direct attention, help people reformulate their queries, and influence users’ information needs.
Keyword Tool is #1 (FREE) alternative to Google Ads Keyword Planner for SEO & PPC keyword research ᐈ Generate 1,000s ✅ long-tail keywords in seconds!
Google Search Central provides SEO resources to help you get your website on Google Search. Learn how to make your website more discoverable today.
These tools have helped my site get 600k+ visits per month. (Most of which came from SEO) The best part? All of these tools work GREAT in 2024.
Do websites created with reactive frameworks get indexed by Google and other search engines? Is it compulsory to set up pre-rendering, as your SEO consultants suggest? Or are they wrong? In this article, Paolo Mioni will talk mostly about Vue.js, since it is the framework he’s used most, and with which he has direct experiences in terms of indexing by the search engines on major projects, but most of what will be covered is valid for other frameworks, too.
Curated SEO Tools: Best SEO Tools for Marketers
Learn how to use effective SEO strategies to improve your e-commerce website's organic search rankings and visibility.
Let's be clear about something right at the start: If you're not optimizing your site search to convert more visitors into buyers, you're missing out on
Googling is one of the most important skills for every developer. Let me show you how to get better at Googling.
The three-step framework Shopify's Data Science & Engineering team built for evaluating new search algorithms.
Full-text search is everywhere. From finding a book on Scribd, a movie on Netflix, toilet paper on Amazon, or anything else on the web through Google (like [how to do your job as a software engineer](https://localghost.dev/2019/09/everything-i-googled-in-a-week-as-a-professional-software-engineer/)), you've searched vast amounts of unstructured data multiple times today. What's even more amazing, is that you've even though you searched millions (or [billions](https://www.worldwidewebsize.com/)) of records, you got a response in milliseconds. In this post, we are going to build a basic full-text search engine that can search across millions of documents and rank them according to their relevance to the query in milliseconds, in less than 150 lines of code!
Neeva is currently in beta with several thousand users.
Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible.
The SERP landscape is ever-changing. By following these top 25 SEO strategies, you can dominate SEO and improve your website's organic traffic.
These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization.
Category pages target the keywords that consumers search for most frequently. But optimizing category pages for organic search rankings can be difficult, as default category templates on ecommerce platforms tend to hold less text than other pages. What follows are seven category-page elements that improve rankings on highly competitive keywords.
Over the years, I've worked on building search traffic for two kinds of sites. The first, was working for companies that already had hundreds of thousands or millions of monthly users and were trying ...
Looking to up your SEO game? These 19 SEO worksheets, templates, and spreadsheets will supercharge your SEO to increase your visibility and drive traffic.
Changes in content, linking, and URL structure can dramatically impact organic search performance. Thus it's critical to understand the search engine risks and rewards from a new design before you start developing it. This is the 10th installment in my "SEO How-to" series.
Keyword research is the process of identifying the words that consumers use to search for your products on Google and other search engines. Keyword mapping assigns those terms to pages on your site. This is the seventh installment in my "SEO How-to" series.
[updated April, 2022] So you wanna start a side business while holding down a full-time job. Kool. Dang smart move – that’s the same route I took – ten years ago now. Self-funded, no VC to appease, no angel investor to update. Just you, and your sandbox of ambition. Hmm, but where to start? Which ... Read more
Top 5000 Most Common Domain Prefix/Suffix List - Courtesy LeanDomainSearch - https://leandomainsearch.com/top-domain-name-prefixes-and-suffixes/, Google Sheets version with changes to domain length - https://docs.google.com/spreadsheets/d/1BzZJ7BNek7ssUB2hWc6ChdF-mxN7QOE4U380Qx8uvR8/edit#gid=1626652908 · GitHub
Canonical tags are an essential tool to prevent duplicate content in organic search results. "Canonical" in search engine parlance means the one true page out of potentially many duplicates.
Interested in seeing if your SEO efforts are paying off? We've curated a list of the best free SEO tools to help you determine where your site stands.
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.
Google, Microsoft, et al continue to perfect their search engines – but too often search is not enough. The watchword
Major website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact.
Your site won’t rank if search engine bots can’t crawl it. And hidden doors that don’t impact human visitors can lock bots out. Use these eight steps to ensure search bots can access all of your ecommerce site.
FAQpage schema can help your site rank higher in less than 30 minutes. Here's a step by step guide on how to use it.
Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context.
Make sure your business pages are claimed and ready for reviews – then be ready with a strategy to respond to them.
A complete guide to search engine optimization in 2024. Learn about SEO trends like voice search, AI, search intent, new on-page SEO techniques, and more.
Update 2016-10-18: This tutorial has been updated to reflect the latest version of my stack (now with Drip!). I’ve also updated pricing info (it’s technically a $0 stack now) and screenshots. The original outdated article is archived here. “Just tell me what to do so I can stop
The typical goal of search engine optimization is to have your site's pages show up on a Google results page in answer to a query. But there are pages that should not be included in search results. Removing them from Google's index might actually increase search engine traffic.
The technical aspects of search engine optimization can seem mysterious, especially for content marketers. But it doesn't have to be that way. The 15
Connect with developers sharing the strategies and revenue numbers behind their companies and side projects.
This is the first update of the SEO starter guide in several years.