It’s hard to drive traffic, so converting traffic into leads requires even more work on optimization. Learn how to do this in our guide.
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When it comes to email lead capture, you can just acquire email addresses, or you can acquire real contacts that you can turn into leads. Context is key.
Molly Graham helped forge a work culture at Facebook that's withstood huge amounts of growth. Today, she's something of a rapid scaling expert. Here's the key to doing it right, she says.
Pricing is a good place to make a few critical resolutions for businesses. Learn the 5 resolutions as you shape your pricing strategy for 2019.
B2B marketers often deliver unqualified leads, which wastes their resources and those of the sales team. How can you generate qualified leads without breaking the bank? A combination of content marketing and triggered emails enabled one B2B team to generate and auto-qualify leads. The result is a campaign that automatically delivers the company’s best sales prospects. Find out how the team drives SEO traffic and earned a 50% conversion rate on the landing page.
Meet Peter. He's your ideal customer. He also happens to be the CMO of an early-stage company that just closed its first round of funding. Poised for
Content marketing has become an increasingly popular way for brands to promote themselves. It is subtle and generates more leads than traditional
The right questions ensure that reps are building rapport, uncovering pain points, establishing need, and clearly articulating value.
Unleash the power of Product Qualified Leads to skyrocket your SaaS business growth. Learn to identify, nurture, and convert PQLs now with our guide.
More companies are switching from marketing qualified leads to track product qualified leads. Find out what a PQL is and how to optimize for them here.
A product qualified lead (PQL) is a lead who has experienced meaningful value using your product through a free trial or freemium model. Learn how to use them in your organization here.