Perfectly Awesome

Limiting production is helping to make its sports cars coveted—and the company the most valuable automaker in Europe

From royal connections to succession plans, explore LVMH's journey in mastering desirability and achieving global dominance in the luxury industry.

Multimillion-dollar bags from Hermès, Louis Vuitton, Mouawad, and more are some of the most expensive in history

In the world of the ultrawealthy, luxury is only quiet if you don’t know what to listen for.

On a flight from Paris to London in 1983 Jane Birkin, an Anglo-French chanteuse and actress, spilled the contents of her overstuffed straw...

Telfar has introduced a “Live Price” pricing model based on customer demand.

Last year, a handful of specific watches – you know the ones – went from "rather expensive, even for a luxury item" to "these prices simply cannot be real." This year, the bubble popped. Here's what happened, and what it means for 2023.

Bargain shoe chain Payless recently took over a Santa Monica retail shop and turned it into Palessi, a luxury store selling their bargain shoes. Then they invited influencers to the…

Follow the wine playbook.

In the 1950s, most products were built to last. Companies knew that manufacturing long-lasting products would spread word-of-mouth referrals, which meant

Luxury brands should use their digital channels to support and enhance their high-quality customer experiences. This requires providing product details that spark interest, balancing visual design with other priorities, and avoiding interruptions that risk cheapening the brand.

Why do we buy luxury brands? A look into the psychology driving our purchase decisions -- and how search marketers should therefore think about strategy.

Other than slashing prices

Marketing for luxury goods is a highly competitive space. Here's a full guide of how to craft SEO strategies and tactics to maximize those results.

Screens used to be for the elite. Now avoiding them is a status symbol.

Until recently, a lack of digital prioritization and desire to control access have led to sub-par luxury ecommerce experiences. Many luxury brands are struggling to improve.

A Veblen good is a type of luxury good, named after American economist Thorstein Veblen, for which the demand increases as the price increases, in apparent cont...

Why luxury goods don't impress, but repel.

A Veblen good is a type of luxury good, named after American economist Thorstein Veblen, for which the demand increases as the price increases, in apparent contradiction of the law of demand, resulting in an upward-sloping demand curve. The higher prices of Veblen goods may make them desirable as a status symbol in the practices of conspicuous consumption and conspicuous leisure. A product may be a Veblen good because it is a positional good, something few others can own.

I think it’s probably no secret by now that I hate minimalism. I hate it as the incredibly-tedious piece of […]