Turn your passion into profit! Learn step-by-step how to start affiliate marketing as a successful side hustle.
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Learn how to master cold email outreach from $0 to $1M ARR. A comprehensive playbook on infrastructure, copywriting, and AI-powered personalization at scale.
After 14 years with MailChimp, I decided to switch. I researched the top 26 email marketing tools to find a replacement and here’s what I discovered.
Thoughts on modern commerce from going to a bin store. It’s a place where e-commerce returns go to die.
A secretive Madison Square Garden committee makes VIP ticket decisions based on their own inscrutable definition of celebrity level.
What is the Blemishing Effect? This psychological principle says that when we show a little negative information alongside the positive, we can make something seem more attractive. Lots of brands use this effect to make themselves more lovable. Just take Pringles who’s 2023 Super Bowl ad showed people getting their hands stuck at the bottom
Our US editor-at-large dissects the emotional potency of heritage branding and how companies try (and sometimes fail) to capitalise on it.
The Pink Stuff, a home cleaning paste, went from total obscurity to viral sensation — and Walmart staple — thanks to one “cleanfluencer” and her legion of fans.
No need to create a fancy and modern website with hundreds of pages to make money online.
Proprietary items work best if retailers differentiate them through either cost or innovation and are thoughtful about choosing categories, experts say.
Since starting PostHog in 2020, we’ve learned a bunch about what does and doesn’t work when it comes to marketing to engineers . Paid ads is a…
A spreadsheet on ad platform Xandr’s website revealed a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferences
When it comes to buying food, sight has usurped all other senses. What are the consequences of relegating smell, taste, and touch to the sidelines?
Paraphrasing technical product details into easy-to-understand labels drives ecommerce conversions. Here's how, with examples.
General Partner Connie Chan on how leading brands are using AI and other technology to combine the serendipitous discovery of offline shopping with the infinite options of online shopping. Today, most of the Western world revolves around search-based online commerce. This means that most shoppers type directly what they want into a store search bar,...
A comprehensive overview of the China social media landscape in 2020 - know how to navigate and help marketing teams achieve success in Chinese social!
The world's leading online dictionary: English definitions, synonyms, word origins, example sentences, word games, and more. A trusted authority for 25+ years!
Find out the many unexpected benefits of email validation for email marketing to make the most of your efforts and resources.
This article will discuss content syndication in more detail, how it works, and the benefits of using this technique.
Changing consumer expectations and advances in technology provide merchants the opportunity to test customer support options. Many reduce costs while improving shoppers' experiences.
Spreading the word on product launches, updates, and collaborations is difficult. Press releases can help, especially when distributed to targeted media outlets.
Digital platforms are struggling, meanwhile a 136-year-old book retailer is growing again. But why?
Email suppression lists are a powerful tool that every email marketer should use. Since suppression lists allow keeping your sending reputation and email
A content strategy is a high-level plan that guides the intentional creation and maintenance of information in a digital product.
Eggs, champagne, underwear, hats for your cat. Here’s why “unattended retail” is taking off — especially with Gen Z.
Whether or not you should pursue a catalog strategy is a question that deserves significant thought. As digital marketing becomes more complex, it may make a lot of sense to send out correctly designed catalogs to the right customers. For e-commerce retailers without physical stores, catalogs can effectively mimic stores’ sensory experiences to enhance customer affinity. For multichannel retailers, by understanding the channel preferences of current customers through transactional data, multichannel retailers can add an effective catalog marketing channel to their store and e-commerce channel strategies.
Not every business needs to have habit-forming products. Here's how two companies hooked customers and formed habits with products they rarely used.
Game-based marketing: a gamification marketing guide to create brand awareness and drive user engagement for your business.
Hulu and Beyoncé have pioneered a new way to generate hype.
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.
When it comes to making money online you’re going to have a lot of options at your disposal. Frankly, it can be quite overwhelming just choosing an online
The first few years of my career were awful. Drowning in debt, losing nine out of ten pitches for new business, failing to earn clients. It felt like
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
Bargain shoe chain Payless recently took over a Santa Monica retail shop and turned it into Palessi, a luxury store selling their bargain shoes. Then they invited influencers to the…
Marketing Strategy - Marketing automation is only as good as the person using it. Failing to properly implement and use it just sets you up for frustration in the short term—and failure in ...
A lesson from the Australian classic rockers explains why the pop star's newest album, which hasn't generated glowing reviews or massive radio hits, still had an explosive opening sales week.
The Swiss pharmaceutical giant Roche is nothing if not determined in its quest to acquire Illumina, the San Diego-based leader in genetic-sequencing equipment. In January, after Illumina’s board rebuffed Roche’s initial overtures, Roche made a $5.7 billion tender offer directly to shareholders. When that didn’t succeed, it extended the offer to midnight last Friday. Now […]
As consumers skip ads and streaming content balloons, brands aim to be everywhere all at once.
Saudi-backed LIV Golf shows how 'sportswashing' can backfire.
HubSpot, Marketo, Pardot, Salesforce Marketing Cloud, and ActiveCampaign are the most popular tools in the category "Marketing Automation". "Lead management" is the primary reason developers pick HubSpot over its competitors, while "Salesforce.com integration" is the reason why Marketo was chosen.
How can I make my content go viral? I sat down with the viral marketing geniuses Marc and Angel to discuss content marketing and other key tips.
Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations.
Increase your email open rates. Get inspired by these 165 great email subject lines from the SXSW catalog. Check them out!
How we're using technology and automation to turn high-quality leads into product demos for our business development team.
Tips from successful campaigns promoting everything from shapewear to prostate health.
A deep dive into our process for identifying the optimal B2B SaaS Marketing Channels for our clients, or Customer-Channel Fit.
Dive into the world of transactional emails and their importance for ecommerce stores. Learn the types and best practices, with examples, in this guide.
Keyword research is a critical part of any SEO strategy. If you get it right, then you’ll bring high volumes of relevant traffic to your site. In this article, we are going to look at what keywords are, and why you need to research them.
Livestream e-commerce is a $100 billion industry in China, with influencers selling everything from cosmetics to fast food.
The way we live our lives has an impact on our work. Long lists of typical chores may turn your
Competitive poaching refers to the practice of bidding on ads for a competitor’s search terms, in order to poach customers searching for that brand. It’s a common tactic in the world of digital ads — but is it effective? The author shares results from the first-ever empirical study of this practice, which found that poaching can work well for higher-end brands, but may backfire for lower-end or mass market offerings. Specifically, the study found that when an ad poached customers who searched for a high-end brand, users clicked on it more, but when an ad poached a low-end or mass market target, users were less likely to click. Of course, the author notes that clickthrough rate is just one metric, and there may be other ways in which a poaching campaign could be harmful or beneficial. But these findings can help marketers add a bit of science to the art that is digital advertising, helping them to optimize campaigns for their unique products and customers.
Quick Intro to the World of SEO, Affiliate Marketing, and Amazon S3
How, exactly, should ecommerce marketers use influencers? Blog posts, social media, videos, other? We explain nine types of proven campaigns.
All the growth in the music business now comes from old songs—with consumption of new music actually shrinking. How did we get here, and is there a way back?
American consumers can’t resist the lure of a well-designed container. Of all the things I’ve purchased during the pandemic, the most useful has been a box cutter.
European stores like Marks & Spencer and Monoprix, and U.S. chains like Whole Foods, understand the powerful "appetite appeal" of grocery labels.
After more than a decade of running B2B growth teams at PayPal and investing at 500 Startups, Matt Lerner now spends his days helping early-stage startups with growth. He's seen firsthand how changes in a handful of words can yield jaw-dropping differences in conversion — and accelerate a startup's course to product/market fit. Here, he makes the case for starting with language/market fit first, and offers up his 4-step process for getting there.
Want to improve your product's positioning but not sure where to start? This article is going to give you everything you need to get started including what positioning is, why it matters, and how to improve it.
What happens to the stuff you order online after you send it back?
Building white label products is more profitable than starting a new design every time. Learn how to properly implement white labelling.
Not open to the public, this expansive archive schools marketers in the art of pitchmanship
Learn how to use effective SEO strategies to improve your e-commerce website's organic search rankings and visibility.
Managing a Google ads campaign requires understanding how to check, optimize, test, and change your ads. Read this post to learn more.
Welcome to the wild world of product displacement, in which no brand is safe from "hatejacking" and other threats.
Not sure where to start with marketing automation? Here are 25 tools, and how to use them to streamline and improve your marketing.
The true star of the Akutagawa Prize-winning novel Convenience Store Woman is the convenience store itself. But what is it that makes these shops so magical?
Media reports focusing on Japan's quirky vending machine culture dive into what new items are on offer and the risk they face due to competition from convenience stores.
How workers manufacturing products like aloe jelly and gardening gloves also became the influencers selling them.
The evolution of the billboard, an object that very much tends to keep pace with the times. Who doesn’t love outdoor advertising?
3-min marketing recommendations from the latest scientific research. Join 30,000+ marketers, for $0.
Although the protection of secrets is often vital to the survival of organizations, at other times organizations can benefit by deliberately leaking secrets to outsiders. We explore how and why this is the case. We identify two dimensions of leaks:
Although there may be risks for companies in leaking secrets, the researchers make a strong case for doing so when appropriate. It appears that some of the most prolific and careful leakers are also among the most profitable companies in the world.
You’re a few weeks into managing a beta test for a new product your company plans to release soon. You get an email from someone on your beta team that there has been a leak online. One of your testers took a picture of your company’s new gadget fresh out of the box and posted […]
Although it may sound obsolete, a flyer is still one of the most effective and inexpensive ways to promote a business. They are also very easy to
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work? And is the payoff worth it?
SMS is best understood as a small part of a larger marketing strategy. Use it for quick updates, and things you want people to take action on immediately.
In today's consumer-centric world, packaging designs hold a very important place! A unique and attractive packaging design is what captures the interest and attention of your consumer. It pulls the consumer towards the product and even drives them to purchase it. Hence, allocating time, effort, and energy to create an appealing packaging design is extremely
Looking to grow your affiliate marketing site but aren't sure which affiliate network is right for you? Here's everything you need to know.
Tips on running successful Black Friday sales for creators and Indie Hackers
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A schoolgirl and a former traveling Bible salesman helped turn deodorants and antiperspirants from niche toiletries into a multi-billion industry.
Content Management Systems are arguably the internet's most powerful web development tool. Ideal for web designers it is totally customisable and gives control over everything including all your own HTML.You only need one Craft installation to manage multiple sites' content, making it ideal if you…
Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the download.
Reaching and engaging your email subscribers with incredible email marketing automation campaigns is every eCommerce business’s secret weapon to success.
The chain's anti-preservatives pledge breaks just about every rule in advertising.
The surprising persistence of the mail-order business
Does your website have a mascot that the audience isn’t responding well to or that outright hates it? Or maybe your new client has brought along a mascot that you’re unsure about? If a mascot’s design or messaging isn’t on point with an audience, there’s no sense in keeping it as is and losing business over it. Today, Suzanne Scacca is going to give you four options for turning your hated brand mascot into one the people love.
Yes, the internet has changed the way we shop. But taken together, other factors have caused greater harm to traditional retail stores, an economist says.
Hello! Who are you and what business did you start?My name is Ryan Schortmann and I’m the founder of Display Pros. We are a custom trade show display booth company offering easy to use portable display “kits” for small and medium businesses wanting to get into the trade show game. Our f...
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Let’s take some pressure off logos—they really don’t need to work so hard. Here’s what drives your brand instead.
Ah, video stores, where viewers—and cinephile clerks—got to develop eclectic tastes.
Is there hope for our once-beloved social and commercial centers?
With the album on the wane and attention spans shorter than ever, the first 30 seconds of of a song matter more than. Not only do they need to capture. Continue reading
More companies are switching from marketing qualified leads to track product qualified leads. Find out what a PQL is and how to optimize for them here.
Major website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact.
Dollar Tree has struggled to grow Family Dollar because of its different business model.
Building a community is an essential step in establishing any company or brand as a leader in its respective industry. A brand community gives your
Economists explore the complex forces that shape what ends up in your shopping cart and how that might change in the online marketplace
Hubert Joly, Best Buy’s chief executive, has reshaped nearly every aspect of the business. He explains the playbook behind the company’s success.
Write copy that delights visitors, persuades prospects, and wins customers.
Your first message is only the start. Here’s a tested method for following up to get results.
These days my Instagram feed feels more like QVC than a social network. And many of these companies are enjoying tremendous success pitching natural deodorants, unique underwear, creative candles, glam glasses, stunning shoes -- all manner of well-crafted microbrands. We’re witnessing a cambrian explosion of new consumer startups.
What Apple, Samsung, and Starbucks learned from Pepsi
The fast-fashion retailer has debuted, and quickly expanded, an AI-based visual search and navigation tool for its mobile and e-commerce business.
PopSugar said it expects to have 20,000 subscribers by year's end to its text message program, which it's used to sell protein bars and housewares.
Since the teams were combined, Sephora's customer profiles have been rebuilt to include 360-degree data that tracks in-store purchases, interactions with sales people, online browsing and online purchasing.
Consumers are more likely to buy embarrassing products when their embarrassment is mitigated by more-anonymous packaging. Specifically, consumers found products packaged in boxes with cool colors, small lettering, and a picture of the product to be more anonymous (and appealing) than products packaged in pumps or tubes with warm colors, medium or large lettering, and no picture. The findings show that the more anonymous a product looks, the less embarrassing a consumer finds it, and the more likely they are to purchase it.
We explain how we came to spend $20,000 on this domain, and the incredible business opportunities that exist, waiting for someone to bring them to life.
To build word of mouth, try these strategies.
Consumers are primed to see ".99," but prices that deviate from that format can affect the way they interpret the cost.