menus

cover image

Great thought and effort go into creating restaurant menus – and there are some very powerful psychological tricks employed to make you choose.

cover image

If you’re just eating one dish, you’re missing out.

cover image

More than ever, diners need actual descriptions of what they’re eating

cover image

Great thought and effort go into creating restaurant menus – and there are some very powerful psychological tricks employed to make you choose.

cover image

Restaurants are great test labs for testing neuromarketing techniques. It's easy to change offerings, menus, and pricing, and one gets immediate feedback on what's working and what's not. Today, many eateries are employing sophisticated menu psychology to maximize sales and profits.