mvp

Many startups scramble to create a "minimum viable product," or MVP, to get a version of their product to market quickly for testing. It’s a great way to cost-effectively test a website or app with real users. But be careful, if your MVP is too minimalist, it could torpedo your company's future.

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You don’t want to waste your time and money building a product no one will want to use or pay for. So, first get out of the building and talk to your customers. But there’s a world of difference between talk and action. What your customers say, and what they eventually do. Talking, and putting the […]

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Product builders should aim for lovable, not just viable. Jiaona Zhang (product leader at Dropbox, Airbnb, WeWork and lecturer at Stanford) shares her tactics for building MLPs that win users' hearts.

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Elon Musk’s SpaceX is winning the space race. His secret to success lay in the iterative development process, borrowed straight from the software industry.