Francis Kurkdjian had a runaway hit with Baccarat Rouge 540. Now, at Parfums Christian Dior, he’s trying to make his mark on a storied fashion house.
perfume
The fragrance industry in China is on the upswing as younger consumers embrace scents for self-expression and comfort.
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Over the last few millennia, as scientific knowledge and social norms have fluctuated, what Westerners considered smelling “good“ has changed drastically.