One of the silly little quirks of being human is that we pretend that some experiences are more real than others.
smell
An anonymous reader quotes a report from the Financial Post: You may find yourself smelling crayons in the aisles of stores soon -- if Crayola's chief executive Pete Ruggiero has his way. In July, the U.S. Patent and Trademark Office issued a trademark to the arts and crafts giant for the smell of i...
Stanford medical student Yoo Jung Kim writes about smells in the hospital and how they can trigger fond memories and provide motivation.
The fragrance industry in China is on the upswing as younger consumers embrace scents for self-expression and comfort.
Researchers have uncovered a novel function of the hippocampus in decision making, showing that specific brain cells, known as 'time cells,' are stimulated by odors to facilitate rapid 'go, no-go' decisions.
Many languages have very few odour-related words, so conveying what a scent is like requires knowing your audience