Perfectly Awesome

grinning young couple points upward toward a caption reading “our simple seggs aftercare routine.” They playact the steps: shower, snuggle, bed. Scroll: next video, a woman in sunglasses tells us, …

NEXT POST: Part II of my thoughts on TikTok, on how the app design is informed by its algorithm and vice versa in a virtuous circle.

A tiny group of lawmakers huddled in private about a year ago, aiming to keep the discussions away from TikTok lobbyists while bulletproofing a bill that could ban the app.

On TikTok and X, users love the word "yapping" and all of its derivatives to describe the act of talking too much. Here's what the slang term means online.

The Pink Stuff, a home cleaning paste, went from total obscurity to viral sensation — and Walmart staple — thanks to one “cleanfluencer” and her legion of fans.

The platform has seen a bizarre (and annoying) explosion of language as creators rush to coin terms.

We’re about to find out how important TikTok is to the music industry.

Organic engagement and traffic from social networks has been shrinking every year.

Dive into the inner workings of TikTok’s awesome real-time recommendation system and learn what makes it one of the best in the field!

TikTok won’t kill Google yet, but it’s a new and fun way to think about search.

Need to find a restaurant or figure out how to do something? Young people are turning to TikTok to search for answers. Google has noticed.

Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genres

It's not just the music biz—legacy media outlets everywhere are playing the same dangerous game. Here's how it will play out.

TikTok has come to play a crucial role for open source researchers. By analysing how hashtags are used, this tool lets you dig even deeper.

Barnes & Noble has found new life in a community of TikTokers that has taken the publishing industry by storm.

It’s the most successful video app in the world. Our columnist has obtained an internal company document that offers a new level of detail about how the algorithm works.

The video app is causing products to blow up — and flame out — faster than ever.

How workers manufacturing products like aloe jelly and gardening gloves also became the influencers selling them.

When Megan Thee Stallion took off her bright orange mask and walked onstage to accept her Grammy on March 14, she fought back tears and thanked God, her mother, and her managers for helping her become the first female rapper to win the award for best new artist in two decades.

Brands have unsolicited feedback in their TikTok comments, allowing them to answer customer questions, see trends, and make product changes.

You’ve downloaded TikTok and browsed the videos. Now you’re wondering what content to create for your ecommerce business. There are many types of videos to attract leads without dancing on camera. Here are 11 ideas for all types of merchants.

TikTok’s Warp Scan filter is a bizarre concept for a filter in and of itself, but the myriad of ways TikTok users put it to use just shows what happens when you throw random tools to the masses and allow for emergent creativity. It only takes a handful of innovators to unleash a meme tsunami.

TikTok's mission is to inspire creativity and bring joy. We're building a global community where you can create and share authentically, discover the world, and connect with others. The For You feed i