toys

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Joining the ASML Lego Collection - the TWINSCAN EXE:5000. The latest addition to you ASML Lego collection has arrived.  Rick Lenssen from D&E (designer of the Lego ASML Skyline and the Lego TWINSCAN NXE:3400C) has delivered another masterpiece in technology, once again made entirely of Lego: the TWINSCAN EXE:5000.

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John Cena's not a small guy, but he—and Mattel's movie—have some big shoes to fill if they're telling the origin story of Matchbox.

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Dolls help children create wonderfully vivid and imaginative worlds, while also serving as unsettling reminders of the abyss

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“Novelties are so much more than goofy, silly things,” Mardi says. “Everything that comes on to the marketplace starts out as a novelty.”

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Companies like Lego and Mattel have divisions that seek out design concepts directly from collectors and other highly dedicated fan bases.

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After a decade-long slump, Lego has rebuilt itself into a global juggernaut. An exclusive look inside the company’s top-secret Future Lab.

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Early in its history, the candy company made a strategic move to find its most successful market

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The Toy Department is opening a new location.

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Now associated with childhood fun, the swing has a near-universal history of ritual transgression and transformation

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The fantasy card game has surpassed the sales of the 100-year-old company’s other brands, including Transformers and G.I. Joe, but some are worried about the downsides of rapid growth.

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A database of paper airplanes with easy to follow folding instructions, video tutorials and printable folding plans. Find the best paper airplanes!

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Inflation, the curse of our pocketbooks and the Federal Reserve, has hit almost every good in the U.S. But the price of a beloved toy has managed to hover around $1 — for more than 50 years.

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Have you ever played those arcade games that give you tickets that you can redeem at the counter for prizes? Here’s a whole article about them.

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What seems like a simple hobby can take you across the world.

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Fads come and go, but how to create a toy that stands the test of time is the billion-dollar question

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Hasbro has announced Hasbro Selfie Series figures—a groundbreaking endeavor to use 3D printing to manufacture personalized action figures at scale.

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More than 700 pedal cars, go-karts, and vintage cars will be up for auction from Elmer's Auto and Toy Museum.

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Ever wonder how Lincoln Logs or Sea Monkeys found their way into 20th-century toy stores? Here are the little-known origins of 10 classic toys.

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The world's oldest toys date back thousands of years – but determining whether ancient children played with them, and how, remains a mystery archaeologists are piecing together.

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The world’s most obsessive breakfast-food fans demonstrate just how far humans will go for the sweet taste of nostalgia.

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He brought Pokémon, Yu-Gi-Oh!, and Cabbage Patch Kids to our living rooms. He made and lost fortunes. Can Al Kahn stay in the game?

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I first wrote this essay a few years ago. A founder mentioned it to me over the weekend, and so I decided to re-publish it here. One thing that's bothered me in the time since I wrote it is the way...

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A database of paper airplanes with easy to follow folding instructions, video tutorials and printable folding plans. Find the best paper airplanes!

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Inflections in finance and tech. Click to read The Diff, by Byrne Hobart, a Substack publication.

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The much-loved children’s toy was a desperate spinoff of a putty used to clean soot off of wallpaper

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The modern version of the toy is practically unrecognizable, an Object Lesson.

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They say that toys were once built to last. But though metal and wood didn't break quite so easily in the hands of children in the early 20th century as plastic does in the hands of their great- or great-great-grandchildren today, time still hasn't been especially kind to the playthings of yesteryear.

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“Robby the Robot”, the seven-foot tall creature featured in the 1956 science fiction film Forbidden Planet, sold at auction for US$5.375 million, a record for a film prop, a New York auction house said on Tuesday.