Clients often ask me, "How can we charge more?" The answer is simple: Make the value you offer crystal clear.In economics this is called value exchange.Many brands provide the value, but they don't communicate it clearly, consistently, or in language that resonates with their buyer. So how can we use principles from marketing psychology and
This project you’re working on, the new business or offering, what sort of value does it create? Who is it for? What mindset and worldview and situation?Is it paid for by organizations or individua…
Preface: the assumption for this essay is that you're building a B2B app, and you have something built but you're having trouble getting people to pay for it There are three problems with getting your first few customers: You (probably) don't know how to sell things You don't know who you're selling to You don't even really know what you're selling Nobody tells you how to answers these questions, and so most people go out