affordance
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Nailia Schwarz via Shutterstock Nautilus Members enjoy an ad-free experience. Log in or Join now . Runners can tell you that sometimes the last mile of a run seems to feel dramatically longer than the first. This perceptual distortion isn’t limited to brains addled by exercise—it’s a consistent feature of our minds. When we […]
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In psychology, affordance is what the environment offers the individual. In design, affordance has a narrower meaning; it refers to possible actions that an actor can readily perceive.
The concept: When we look at a chair, regardless of its shape and color, we know that we can sit on it. When a fish is in water, regardless of its location, it knows that it can swim. This is known as the theory of affordance, a term coined by psychologist James J. Gibson. It…