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Most people fail on Reddit because they write comments like ads. Reddit eats ads for breakfast.  It's better to follow a Reddit comment framework that

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How science can get it right and still miss the point.

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In the age of social media and wellness trends, the comments section is as good as a cult compound, says linguist and cultural commentator Amanda Montell. Using Taylor Swift's throng of devoted Swifties as her guide, she exposes three sneaky language tactics that cults use to influence us (for better or for worse), revealing why none of us are as cult-proof as we'd like to think.

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Forget fear of public speaking. A lot of people now shy away completely from speaking to anyone in public. But if we learn to do this it’s enriching, for ourselves and society

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Sarcasm self-defeats
23 Feb 2026
feeds.feedblitz.com

Sarcasm is an easy way to amplify feedback. It has two hidden costs: It reveals low status. People with power don’t need to use sarcasm to make a point. If you want to lead with status, using…

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Question behind the question
18 Feb 2026
newsletter.weskao.com

Your ability to answer questions is a competitive advantage. Here’s how to uncover the deeper underlying question.

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When I give honest feedback, I don’t want people to argue with me. Here's a simple technique I use so my direct reports are more likely to listen with an open mind.

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The Approval Economy
14 Jan 2026
zandercutt.com

Why every purchase is a performance   “I am not who you think I am; I am not who I think I am; I am who I think you think I am.” — Thomas Cooley About a month ago, I published what has become my mo…

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By openly saying, ‘This isn’t for you,’ brands signal focus and specificity. That helps the right customers feel a stronger connection.

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The Hidden Psychology of Netflix Thumbnails
27 Nov 2025
choicehacking.com
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The art of reading minds
24 Oct 2025
ted.com

Have you ever wanted to read someone's mind? Mentalist Oz Pearlman is billed as one of the world's greatest mind readers ... and yet, he says he doesn't have any special powers. In this spectacular talk meets psychic-inspired magic show, he demonstrates his skills on a live audience in the theater — and shows how anyone can learn the principles of mentalism.

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Conversations around misinformation that assume everyone cares about literal truth may be missing the point.

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Parties are a public service; here's how to throw them.

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intro requests that don’t suck

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In two studies, Northumbria University set out to identify which dance moves heterosexual men and women find the most attractive.

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UCSF’s Joseph Pierre, MD, unveils why even bright minds embrace false information. His new book, "False," dissects cognitive biases and our digital world’s role, offering a powerful three-step approach to navigate the post-truth era and rediscover common ground.

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Mazi VS has become a major influencer by flaunting his expensive lifestyle and his big-winning wagers. Other gamblers say he can’t be what he seems.

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You are wasting your warm intros
23 Apr 2025
open.substack.com

Your note sucks because you don't sound sincere. Do these 6 things to make your note more persuasive before you hit send.

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An in-depth breakdown of charismatic leadership tactics and how to tap into your own charisma when speaking in public.

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How to Stage a Coup
15 Dec 2024
statecraft.pub

"I'm now going to offer you a megalomaniac explanation of the course of events"

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There’s a right and wrong way to proceed. Here’s how to increase the chances your leader listens and takes action--while reducing the chance they feel threatened.

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The terms “snake oil” and “snake-oil salesperson” are part of the vernacular thanks to Clark Stanley, a quack doctor who marketed a product for joint pain in the late 19th century

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Forty years ago, Bob Cialdini published a groundbreaking book on the power of influence. In our digital age, these rules may have become even more powerful.

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Powerholders make decisions that impact not only their own situation, but also the outcomes of those who depend on them. The implications of being in …

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The internet makes most information instantly available. What if that’s why mass culture is so boring?

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"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action.

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If you are looking for The Dictator's Handbook, this post provides you a summary, overview and criticism of one of the best works of political analysis

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Detailed notes and summary for The Laws of Human Nature by Robert Greene. Another in-depth book with timeless principles to better understand and navigate life.

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Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. You're welcome to link to or embed these videos, forward them to others and share these ideas with people you know. Follow TED on Twitter: http://twitter.com/TEDTalks Like TED on Facebook: http://facebook.com/TED Subscribe to our channel: http://youtube.com/TED TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com

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Hiding the ‘aha’
11 Mar 2024
seths.blog

The most effective persuasion happens when we persuade ourselves. The purpose of the memo or the table or the graph or the presentation is to create the conditions for someone to make up their own …

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How to Tackle Truth Decay
5 Mar 2024
theatlantic.com

The social contract of trust between experts and society is in danger of dissolving. We need to start putting it back together.

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East Asian businesses often go out drinking.

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Every startup leader should practice flexing their storytelling muscles. To help warm these muscles up, we’ve rounded up some of our best advice about storytelling in business that’s been featured in the Review.

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Sophists like Protagoras used the rhetoric of antilogic to escape from the illusion of truth and make room for uncertainty

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What I learned after embarking on a week-long experiment using Charles Duhigg’s zippy psychology cum self-help book Supercommunicators to improve my conversational skills

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A nearly 50-year-old Harvard University study found that the word "because" helps people make more persuasive requests. Here's why, says a Wharton professor.

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How are so many politicians today able to get away with overtly racist utterances? By using rhetorical ‘figleaves’

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15 Quotes on the Unparalleled Power of Example
5 Feb 2024
artofmanliness.com

Discover the power of examples in shaping our lives. Explore quotes on example and how they inspire us to reach new heights.

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streisand effect
3 Feb 2024
verywellmind.com

Back in December, we wrote about Appin. We were not writing about the reports (of which there have been many) that the organization that started as a sort of cybersecurity training school, but morp…

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How to give a eulogy
31 Jan 2024
fastcompany.com

Here's how to give a eulogy, and other difficult speeches, according to a Stanford business school lecturer.

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The concept of propaganda has a great deal of power to fascinate. So does the very word propaganda, which to most of us today sounds faintly exotic, as if it referred mainly to phenomena from distant places and times.

The Sociological Eye: FIVE KINDS OF FRIENDS
6 Oct 2023
sociological-eye.blogspot.com

The word “friends” has at least five different meanings:   Allies Backstage intimates Fun friends Mutual interests friends Soc...

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A theme in my practice is the leader who's seeking to increase employee motivation. In this context it's important to bear in mind the work of Frederick Herzberg, a 20th century psychologist who had a profound influence on our understanding...

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8 Techniques in Persuasion from Antiquity
1 Oct 2023
thecollector.com

Persuasive rhetorical techniques from the speeches of Demosthenes in Classical Athens to Cicero in the Late Roman Republic.

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Have a great idea but sure how to sell it? Investor and teacher Mar Hershenson has you covered. Whether it's sharing a new product with a client or vying for a promotion, these three steps will help you tell an irresistible story and get the "yes" you're looking for.

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When you have to communicate a difficult organizational decision to employees, it’s hard to know how much information to provide when you can’t be fully transparent yet. Saying nothing can undermine people’s trust in your motives and compassion, whereas saying too much can leave people feeling overwhelmed and vulnerable as they struggle to process the information and implications. Striking the right balance between these two extremes is a tricky exercise for leaders. The author presents five strategies to help you figure out what to say and do when you can’t yet be fully transparent with your employees.

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Even the most effective leaders recognize how much is outside of their control, but one thing we all have agency over is how we communicate with others. Clearly articulated requests, the kinds that elicit real responses, don’t come naturally to most of us. As it turns out, there’s an art to the request — whether it’s directed at an employee who’s producing subpar deliverables or a colleague from a different department who hasn’t been pulling their weight on a collaborative project. Here’s why requests are so hard to make, what so many leaders are still getting wrong, and a handful of strategies for issuing requests that elicit concrete, actionable responses.

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What-You-Knows are now more important than Who-You-Knows

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How to (Actually) Change Someone’s Mind
24 Jul 2023
getpocket.com

How do you convince someone who, for one reason or another, doesn’t see eye-to-eye with you?

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How our culture, politics and technology became infused with a mysterious social phenomenon that everyone can feel but nobody can explain.

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Lab-based research shows that adults can be convinced, over the course of a few hours, that as teens they perpetrated crimes that never actually occurred.

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The Art of Leadership: Lessons from Art Blakey
13 Jun 2023
albertcory50.substack.com

Let Your People Shine

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Internal company documents reveal how the imageboard’s chaotic moderation allowed racism and violence to take over.

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3 tips for coaching people, from a former military psychologist

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Plex has free movies and TV shows available with no sign up required.

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Negotiation is tough. While no words work all the time, the following phrases can help keep you on track and serve notice to the other side.

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How Your Body Posture Communicates Feelings to Others
6 May 2023
greatergood.berkeley.edu

New research suggests that body postures can reveal our emotions to other people—and maybe even change how we feel inside.

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When trying to make language either more concrete or more abstract, one helpful approach is to focus on either the how or the why.

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Industrial genius Carl Braun believed that clear thinking and clear communication go hand in hand. Here the guide on writing productively to get things done.

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Two concepts can help explain why society seems increasingly unable to agree on basic facts.

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Technological advances in natural language processing, computational linguistics, and machine learning, combined with the digitization of everything from cover letters to conversations, have revolutionized our ability to analyze language, yielding unprecedented insights. Think of it as a new science of language. Many of the findings suggest that small changes in the words we use can increase our ability to persuade and influence others.

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The best way to introduce yourself
19 Mar 2023
fastcompany.com

Following a simple, three-part framework can make your introductions smoother, easier, and more memorable.

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Stand Out by Giving Feedback the Right Way
15 Mar 2023
betterhumans.pub

Most managers suck at giving feedback — it’s too infrequent and not actionable enough.

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The Trust Engineers
5 Mar 2023
wnycstudios.org

Can you engineer empathy?

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Bonhoeffer's "theory of stupidity" posits that we have more to fear from stupidity than evil. The latter is easier to defeat than the former.

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How To Get An MBA From Eminem
18 Jan 2023
techcrunch.com

In 2002 I was driving to a hedge fund manager's house to hopefully raise money from him. I was two hours late. This was pre-GPS and I had no cell phone. I was totally lost. I kept playing over and over again "Lose Yourself" by Eminem. I was afraid this was my one shot and I was blowing it. I was even crying in my car. I was going broke and I felt this was my one chance. What a loser.

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Improv comedy is about more than making people laugh. It can help performers be more creative and self-assured — and combat anxiety, both on and off stage.

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How Great Leaders Communicate
23 Nov 2022
hbr.org

Transformational leaders are exceptional communicators. In this piece, the author outlines four communication strategies to help motivate and inspire your team: 1) Use short words to talk about hard things. 2) Choose sticky metaphors to reinforce key concepts. 3) Humanize data to create value. 4). Make mission your mantra to align teams.

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Talking to someone who gets defensive can be frustrating. So, what can you do? Here's how to sidestep someone's personal fortifications.

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By exposing people to small doses of misinformation and encouraging them to develop resistance strategies, "prebunking" can fight fake news.

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When people argue, a kind of frustration called persuasion fatigue can cloud their judgment and harm relationships

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Hidden ways people drain another's energy
8 Nov 2022
betterhumans.pub

Examples of hidden ways people drain one other’s energy in social interaction—and what to do about it

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The Psychologist | BPS
30 Oct 2022
bps.org.uk

The magazine of the British Psychological Society - in print and online.

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Arguing well isn’t just about winning. A philosophical approach will help you and the other person get much more out of it

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When you join a new organization, it’s important to understand who holds the power because they directly impact how work gets done, but it’s not always perfectly clear. In this piece, the author offers strategies to better identify where the true power exists.  “At first glance across your company, it’s natural to assume that those who have ‘chief’ or ‘senior’ in their titles are the ones that dominate the power landscape,” the author writes. “But this isn’t always the case.”

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As someone who researches American religion, I find myself in impassioned conversations quite often. Religion is a beautiful element that…

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The pandemic and other stressful events over the past few years have only made empathic communications even more desirable and necessary, especially as those expressions have become more virtual — including videos, social media posts, and emails. But just as each of us has varying levels of empathy, not every leader is equally empathic. So is a lack of natural empathy a showstopper when it comes to expressing and benefitting from empathic communications? No. The good news is that all leaders (even those who are not naturally empathic) can communicate messages of empathy as powerfully as they convey messages of unity and accountability. During challenging times, the most effective leadership communications are ones that deliver attention, acknowledge distress, demonstrate care, and — not necessarily at first, but eventually — take appropriate action to mitigate the situation or at least provide comfort. This article offers four touchpoints to focus on in your communications.

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Today, Zapier automates work by connecting with over 5,000 apps. The company has been profitable since 2014 and is valued at $5B – with 700 employees working remotely. Wade, Zapier CEO, shared his learnings growing into the role of a growth-stage CEO.

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All time best interviews with accused fraudsters
14 Aug 2022
bedrock.substack.com

One of my pastimes is listening to interviews with accused corporate fraudsters before and after they got caught.

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What Keeps a Crowd from Becoming a Mob?
29 Jul 2022
scientificamerican.com

Amid COVID, studies in Denmark suggest that crowds do not always engage in bad behavior—and that mass-gatherings sometimes offer meaningful connection

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Knowing when not to talk is an art.

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Sometimes facts, logic, and reasoning aren't enough. Here's how the most persuasive people make a great argument even more convincing.

Medium
19 Jul 2022
medium.com
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A Checklist of eCommerce Tactics
19 Jul 2022
nickkolenda.com

Free Online Guide - What drives online purchases? And how can you apply this information to boost conversions?

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Tribal Leadership: The Key To Building Great Teams
19 Jul 2022
farnamstreetblog.com

Have you ever wondered about internal organization dynamics and why some groups of people (who aren’t on the same team) are more successful than others? Why different “tribes” inside the organization seem to be at war with one another lowering performance in increasing politics? Why certain groups of people never seem to do anything? Or why …

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The Nine Primary Tactics Used to Influence Others
19 Jul 2022
farnamstreetblog.com

The Primary Tactics Used to Influence Others —The number one thing to understand about influence is that people make decisions for their reasons, not yours.

Medium
19 Jul 2022
medium.com
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There are lots of techniques for becoming more persuasive , but perhaps the simplest, most practical technique is the But You Are Free me

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How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home?

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Former Google SVP of Products Jonathan Rosenberg on the quintessential lessons every leader needs to learn.

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Russ Laraway wades through all of the competing opinions, complex frameworks and advice out there on how to be a better manager, creating a simple, data-backed leadership toolkit.

How to sell to the 42 different archetypes
18 Jul 2022
cdn2.hubspot.net
Summary
18 Jul 2022
the48lawsofpower.com

Powerful communicators employ these persuasion techniques when designing online experiences that convert visitors into leads and sales.

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Owen Edwards on the most effective eight words he's ever read.

Military reading lists
18 Jul 2022
militaryreadinglists.com

U.S. Army Engineer School Commandant’s Reading List

How to minimize the drama and keep your team on track.

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76 votes, 15 comments. Some context: At marketing meetups, we've always heard people namedropping Dr. Robert Cialdini's 6 Principles Of Influence…

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I’ve found the following to be common (and not easily taught) in people whose product skills I admire.

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John Farrell took his team from the bottom of their division last year to the 2013 World Series with a set of tactics every manager should learn.

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Five things you need instead.

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Simple, direct requests get better results.

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In the West, “rational propaganda” has become the primary form of political discourse.

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“I’ve probably revised this investor pitch deck 200 times,” a founder told me recently. She’d met with more than 50 potential investors before closing a seed round last month. This might sound excessive to some, but her experience is not unusual. Entrepreneurs often spend hundreds of hours raising funds from angel and venture capital investors. While these activities are clearly important, analysis of new data on startups suggests that founders should also dedicate significant time to something that many people overlook: recruiting great mentors. This simple strategy can increase a company’s odds of success more than almost anything else.

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When people discover that they don’t know as much as they thought they did, something interesting happens: their political attitudes become less extreme.

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Good body language is a crucial part of making an excellent first impression.

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Awesome List of resources on leading people and being a manager. Geared toward tech, but potentially useful to anyone. - LappleApple/awesome-leading-and-managing

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4 Leadership Types That Can Destroy a Perfectly Good Strategy
18 Jul 2022
processexcellencenetwork.com

The home of Process Excellence covers topics from Business Process Management (BPM) to Robotic Process Automation (RPA), AI, Lean Six Sigma and more. Latest news, freshest insight and upcoming events and webinars.

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Apple is famous for not engaging in the focus-grouping that defines most business product and marketing strategy. Which is partly why Apples products and advertising are so insanely great. They have the courage of their own convictions, instead of the opinions of everyone else’s whims. On the subject, Steve Jobs loves to quote Henry Ford […]

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Here are 14 persuasive writing techniques that will make your website appeal to visitors and increase your conversion rates.

Leadership Now is a leading source for leadership development and analysis. We believe that anyone can make a difference by leading from where they are.

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"The success of your startup is determined before you ship a single line of code." Okay, you’re right, Sun Tzu, the ancient Chinese war general and author

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Why Should Anyone Be Led by You?
18 Jul 2022
hbr.org

We all know that leaders need vision and energy, but after an exhaustive review of the most influential theories on leadership–as well as workshops with thousands of leaders and aspiring leaders–the authors learned that great leaders also share four unexpected qualities. The first quality of exceptional leaders is that they selectively reveal their weaknesses (weaknesses, not fatal flaws). Doing so lets employees see that they are approachable. It builds an atmosphere of trust and helps galvanize commitment. The second quality of inspirational leaders is their heavy reliance on intuition to gauge the appropriate timing and course of their actions. Such leaders are good “situation sensors”–they can sense what’s going on without having things spelled out for them. Managing employees with “tough empathy” is the third quality of exceptional leadership. Tough empathy means giving people what they need, not what they want. Leaders must empathize passionately and realistically with employees, care intensely about the work they do, and be straightforward with them. The fourth quality of top-notch leaders is that they capitalize on their differences. They use what’s unique about themselves to create a social distance and to signal separateness, which in turn motivates employees to perform better. All four qualities are necessary for inspirational leadership, but they cannot be used mechanically; they must be mixed and matched to meet the demands of particular situations. Most important, however, is that the qualities encourage authenticity among leaders. To be a true leader, the authors advise, “Be yourself–more–with skill.”

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New research indicates that consumers are catching on and may be annoyed by certain nudges, potentially limiting their effectiveness.

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Your product can’t suck. That’s a given. But it’s also not enough to be a good product that doesn’t hook your customer and connect to their pain points.

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The Tipping Point Summary
18 Jul 2022
fourminutebooks.com

The Tipping Point summary shows you why ideas spread like viruses, which 3 kinds of people are responsible for it & why no bad idea will ever spread.

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The Psychology Behind Costco's Free Samples
18 Jul 2022
theatlantic.com

Mini pizza bagels? Now we're talking.

Neil Patel's Digital Marketing Blog
18 Jul 2022
blog.kissmetrics.com

Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.

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A company study found that a manager’s technical skills were far less valued by employees than people skills.

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Tastes great, less filling

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How to Mentor a Perfectionist
18 Jul 2022
hbr.org

It’s really hard.

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Why People Buy Perception And Not Reality
18 Jul 2022
marcbarros.com

“Reality is merely an illusion, albeit a very persistent one.” ~ Albert Einstein It was well past 5pm and we were still at the office debating about how we should inspire our customers. We were debating the strategy to ‘be like Mike‘ or to ‘be like Joe.’ To be like Mike, meant we would only …

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Lincoln on Leadership
18 Jul 2022
farnamstreetblog.com

Fight the Good Fight The probability that we may fall in the struggle ought not to deter us from the support of a cause we believe to be just. Try Honey Before Vinegar If you would win a man to your cause, first convince him that you are his sincere friend. On the contrary … …

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The Top 10 Psychology Books You Should Read
18 Jul 2022
blog.theteamw.com
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The Primary Tactics Used to Influence Others —The number one thing to understand about influence is that people make decisions for their reasons, not yours.

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The job of a good storyteller, marketer, or writer is to pull one over on you. To make you believe what they’re saying, no matter how farfetched it might be.

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How do you make decisions? If you're like most people, you'll probably answer that you pride yourself on weighing the pros and cons of a situation carefully and then make a decision based on logic. You know that other people have weak personalities and are easily swayed by their emotions, but this rarely happens to you. You've just experienced the [fundamental attribution error](https://en.wikipedia.org/wiki/Fundamental_attribution_error) — the tendency to believe that other people's behaviour is due to their personality (“Josh is late because he's a disorganised person”) whereas our behaviour is due to external circumstances (“I'm late because the directions were useless”). Cognitive biases like these play a significant role in the way we make decisions so it's not surprising that people are now examining these biases **to see how to exploit them in the design of web sites**. I'm going to use the term ‘persuasion architects' to describe designers who knowingly use these techniques to influence the behaviour of users. (Many skilled designers already use some of these psychological techniques intuitively — but they wouldn't be able to articulate why they have made a particular design choice. The difference between these designers and persuasion architects is that persuasion architects use these techniques intentionally).

The subtle signals you have to master.

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Use these 7 persuasion tips to instantly make your presentations, roadmaps, marketing and sales materials more compelling, engaging, and influential.

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How to Get an MBA from Eminem? - James Altucher
18 Jul 2022
jamesaltucher.com

In 2002 I was driving to a hedge fund manager’s house to hopefully raise money from him. I was two hours late. This was pre-GPS and I had no cell phone. I was totally lost. If you’ve never driven around Connecticut you need to know one thing: all the roads are parallel and they […]

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Politicians and other public figures deploy particular rhetorical devices to communicate their ideas and to convince people, and it’s time that we all learned how to use them, says speechwriter Sim…

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You’re on the most important elevator ride of your life. You have ten seconds to pitch- the classic “elevator pitch”. Love or Hate. Money or Despair. And you may never get this chance again. As PM Dawn says, “I feel for you. I really do.” There are books about this. But don’t waste your time. […]

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Follow this guide for everything you need to know about conversion rate optimization, how it works, and how to use it.

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The Ten Golden Rules of Leadership explores the classical figures to determine the ten crucial axioms of leadership. Rule 1. Know Theyself. Rule 2 ...

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Beginner's Guide to Arguing Constructively
18 Jul 2022
liamrosen.com

How to turn arguments from vicious battles into productive dialogues.

The American tendency to fill up quiet space is not a good strategy with the Chinese.

Science has some answers about how to deal with difficult people. Here NYT bestselling author Dan Pink breaks down how to make people behave better.

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We all get a lot of email. And we send off scores of them, too. For important emails we hope for replies or action. If you do the math on the number of inbound emails you get multiplied by the time…

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It’s Zuora’s, and it’s brilliant. Here’s why.

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In the least surprising news of 2016, Yahoo is selling its core business to Verizon for a sad $5 billion. Everyone knew this was coming — but for some reason, the headlines keep blaming Marissa.

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The Science of Asking What People Want
5 Jul 2022
blogs.scientificamerican.com

Market research can extract plenty of data, but its greatest value is in evoking reactions

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Everything you need to know about Howard Suber Of UCLA Film School Explains How To Tell A Story

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Neuro-Menus and Restaurant Psychology
28 Jun 2022
neurosciencemarketing.com

Restaurants are great test labs for testing neuromarketing techniques. It's easy to change offerings, menus, and pricing, and one gets immediate feedback on what's working and what's not. Today, many eateries are employing sophisticated menu psychology to maximize sales and profits.

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One Big Idea
28 Jun 2022
eleganthack.com

I was enjoying a sazerac with a old friend of mine at a local watering hole. And by watering hole, I mean incredibly hip farm-to-table restaurant full of young techies because we were in Mountain V…

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In a classic experiment conducted by the psychologist Solomon Asch, participants were placed in a group, shown a “target” line alongside a set of comparison lines of varying lengths, and asked which was closest in length to the target. The answer was always obvious, but unbeknownst to the study’s actual participants, they had been placed […]

Ultimate Terms
25 Jun 2022
changingminds.org

There are words which have special meaning within each culture and carry power where they are used.

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How does hostage negotiation get people to change their minds? The Behavioral Change Stairway Model was developed by the FBI’s hostage negotiation unit, and it...

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What does it take to become a more convincing communicator? New research suggests that linguistic mirroring — that is, adjusting your communication style to match that of your audience — is an effective tool to increase your ability to influence others. In this piece, the authors describe four key dimensions of linguistic mirroring, as well as several tactical strategies for leaders looking to win over a client, judge, or other important evaluator. Ultimately, they argue that building genuine relationships with key evaluators is the best way to gain insight into their linguistic preferences — but it’s up to all of us to make sure that we use the power of linguistic mirroring for good.

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It's possible to get a higher salary without taking anyone captive.

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Small Actions Make Great Leaders
22 Jun 2022
hbr.org

Leadership has traditionally been taught as a set of larger actions, such as having a difficult conversation or coaching someone. In reality, leading well is an integrated activity, in which one is doing many things simultaneously. One way to learn to do this better is to think about leadership as a series of small actions that are practiced, then carefully sequenced and interwoven during interactions. For instance, instead of thinking of something as a “difficult conversation,” a leader might aim to disarm, then show appreciation, then appeal to values. Research identifies 25 such actions, and learning to implement them in the right circumstances can help one become a better leader.

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How our toothy modern smile was invented by a confluence of French dentistry and Parisian portrait-painting in the 1780s

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You can't force luck. But you can increase your chances (by a lot) to get lucky. Here's how to do it with luck surface area.

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Whether you want a raise, different responsibilities, or more resources, knowing how to negotiate is vital. Here are 5 (non-sleazy, promise!) tricks straight from the car lot that will help you get what you want at work.

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The advantages of being attractive are exorbitant. Beauty might be the single greatest physical advantage you can have in life. And yet…

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Leading Cross-Functional Teams
7 Jun 2022
kennorton.com

This is the legendary presentation about cross-functional teams from Ken Norton that made donuts and product management synonymous.

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To engage leaders, colleagues, and clients, use this simple technique

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At IHOP and Applebee's, menus are sales documents. And navigational guides. And explainers. 

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How to harness employees’ emotional energy
7 Jun 2022
strategy-business.com

Fuel success by linking a company’s strategic goals to the reasons people are proud to work there.

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What’s Your Listening Style?
3 Jun 2022
hbr.org

We may have learned that we need to let people speak without interrupting but taking turns talking does not truly denote listening. And unintentionally hijacking conversations to advise, inject humor, empathize, prioritize efficiency, or insert ourselves into the speaker’s narrative is often done with good intentions, but may instead disrupt the human connection we think we’re forging. Recognizing when to shift out of our habitual styles and consciously apply alternative styles of listening and responding may allow for more effective and meaningful interactions.

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UPDATE Several years ago on my 68th birthday I wrote up 68 bits of advice for my adult children, and posted them here. The bits were extremely popular, and they were widely shared by others. I was encouraged to write … Continue reading →

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Learn the street epistemology conversation technique and how you can apply it at work.

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There’s no “right way” to do it.

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The Endgames of Bad Faith Communication
13 Apr 2022
consilienceproject.org
UX Crash Course: User Psychology
29 Jan 2022
thehipperelement.com

My mission for 2014 was to get more people started in User Experience (UX) Design. In January, hundreds of thousands of people did the original UX Crash Course and it was translated into Spanish, Portuguese and Korean by amazing volunteers. In May we continued with a User Psychology lesson every day.

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The traditional corporate approach to motivating people has been a combination of carrots and sticks: a system of financial incentives designed to mobilize everyone around a plan designed by a few smart people at the top. Multiple studies have confirmed that, for any work involving cognitive or creative skills, financial rewards do not drive motivation and performance. So, what does? According to former Best Buy CEO Hubert Joly, it takes several mutually reinforcing elements to create an environment that unleashes the kind of human magic necessary for a company purpose to take root and flourish. He presents six ingredients to create your company’s unique recipe for human magic.

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My Favorite Liar
13 Jan 2022
zenmoments.org

“It's my intention to work into each lecture one lie...” Remembering a favourite teacher whose unorthodox methods got his students' attention

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For a fee, companies will tackle damaging search results. But is the new economy of digital makeovers making things worse?

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The rise of performative work
9 Jan 2022
economist.com

It’s not what you do. It’s how ostentatiously you do it

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“Nothing in the world is more exciting than a moment of sudden discovery or invention, and many more people are capable of experiencing such moments than is sometimes thought.”

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Most Read Articles of 2021
23 Dec 2021
behavioralscientist.org

Take a moment to dive into the pieces your fellow behavioral science enthusiasts read most this year.

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Bill Carmody is a twenty-five year global keynote speaker. He’s had the incredible privilege to present in Brazil with Sir Richard Branson and in India with executives from Fortune 100 companies. Recently he had the distinct privilege to teach several of the UK Brexit government officials how to become more powerful public speakers. Bill Carmody is a twenty-five year global keynote speaker. He’s had the incredible privilege to present in Brazil with Sir Richard Branson and in India with executives from Fortune 100 companies. Recently he had the distinct privilege to teach several of the UK Brexit government officials how to become more powerful public speakers. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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How to Give the Gift of Generative Thinking
13 Dec 2021
betterhumans.pub

If you want to help people, don’t give them advice. Do this instead.

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Scientific research and historical accounts can help us identify and dissect the threat of ‘coercive persuasion’

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How to Ask for Feedback
23 Nov 2021
samjulien.com

Asking for feedback is often fruitless. Why is that? In this article, we look at why most requests for feedback fail and how to effectively ask for feedback to improve.

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Front's CEO and co-founder Mathilde Collin shares why a founder’s discipline matters more than vision, unveiling her own best practices and templates for communication, time management, fundraising and team building.

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Molly Graham helped forge a work culture at Facebook that's withstood huge amounts of growth. Today, she's something of a rapid scaling expert. Here's the key to doing it right, she says.

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And once you do get them to open up, don’t betray their trust.

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The Skill of Org Design
8 Oct 2021
commoncog.com

Building effective organisations is a remarkably useful, if rare, skill. This is what it looks like, what it consists of, and how to tell if someone has it.

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Frustrated with your Executive team meetings? We tapped 25 top leaders from the startup C-Suite to share their tested tips, from getting started with an executive team to crafting the agenda and tracking success. Whether you're a first-time CEO or seasoned startup leader, there are plenty of new ideas to try from folks at Superhuman, Lattice, Asana and more.

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“We are dangerous when we are not conscious of our responsibility for how we behave, think, and feel.”―Marshall Rosenberg,  As a founder, my biggest regrets revolve around not having difficu…

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Effective persuaders don’t tell people what to do. They encourage people to persuade themselves

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You can’t stop people making demands on your time and energy, but you can develop assertiveness skills to protect yourself

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How to Become a Master at Talking to Strangers
17 Jul 2021
entrepreneur.com

Entrepreneurs must become experts at connecting with anyone-and with a few simple strategies, you can. Here's what happened when I tried them myself.

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Regardless of where you are in the pathway of understanding how the human psyche works, this list of must-read psychology books will upgrade your personal library.

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Why People Fall For Conspiracy Theories
17 Jun 2021
fivethirtyeight.com

You might not believe in QAnon, but you could still fall down the rabbit hole.

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People who overrate their media savviness share more misleading material.

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When we want people to change, we typically tell them what to do. But what if we flipped the script and asked them for their wisdom instead? Behavioral scientist Katy Milkman PhD explains the power…

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Being a calming influence when things go south is a seriously attractive quality

Fierce Nerds
18 May 2021
paulgraham.com
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Bullshit and Intelligence
18 May 2021
theness.com

The term "bullshitting" (in addition to its colloquial use) is a technical psychological term that means, "communication characterised by an intent to be convincing or impressive without concern for truth." This is not the same as lying, in which one knows what they are saying is false. Bullshitters simply are indifferent to whether or not

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How to sound more attractive
30 Apr 2021
bbc.com

Many nationalities recognise that there is a tone of voice that is instantly alluring, but do some speakers have an unfair advantage?

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The Six Keys to Positive Communication
30 Apr 2021
greatergood.berkeley.edu

Communicating better can help you achieve your goals and deepen your relationships.

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Want to get your cold email to investors opened and read? Learn from the tips of some of the top VC investors.

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Sometimes, it really is what you say that makes a difference.

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It’s important to understand that when you, as a leader, communicate with your team, using weaker words weakens your message and blunts your ability to inspire people. It’s not enough to just throw thoughts out there and hope for the best. You need to actively recommend ideas and assert their worthiness in all of your communications. For example, consider these “power words”: “I’m proposing (not “sharing”) an idea that will make our process more efficient.” “I’m suggesting (not “sharing”) a new logo that better conveys our brand message.” “I’m recommending (not “sharing”) a campaign to make our workplace more diverse.” Ultimately, audiences respond more actively to big points than to small words, but thoughtful leaders need to assess both, knowing that the more powerfully they come across — even in small ways — the greater impact they have on the people they hope to inspire.

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Assertive communication is about compromise.

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Social ostracism has been a common punishment for millennia. But freezing someone out harms both the victim and the perpetrator.

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Using responses like "tell me more" and "thanks for understanding" helps shift the focus from yourself to others and leads to better conversations.

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Persuading the Unpersuadable
20 Feb 2021
hbr.org

We live in an age of polarization. Many of us may be asking ourselves how, when people disagree with or discount us, we can persuade them to rethink their positions. The author, an organizational psychologist, has spent time with a number of people who succeeded in motivating the notoriously self-confident Steve Jobs to change his mind and has analyzed the science behind their techniques. Some leaders are so sure of themselves that they reject good opinions and ideas from others and refuse to abandon their own bad ones. But, he writes, “it is possible to get even the most overconfident, stubborn, narcissistic, and disagreeable people to open their minds.” He offers some approaches that can help you encourage a know-it-all to recognize when there’s something to be learned, a stubborn colleague to make a U-turn, a narcissist to show humility, and a disagreeable boss to agree with you.

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Sarcasm Spurs Creative Thinking
18 Feb 2021
getpocket.com

Although snarky comments can cause conflict, a little verbal irony also stimulates new ideas.

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The Science of Changing Someone's Mind
31 Jan 2021
nytimes.com

Don’t try to change someone else’s mind. Instead, help them find their own motivation to change.

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The goal should not be conversion but doubt.

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Carl Braun on Communicating Like a Grown-Up
30 Jan 2021
farnamstreetblog.com

Industrial genius Carl Braun believed that clear thinking and clear communication go hand in hand. Here the guide on writing productively to get things done.

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How to Talk to People You Disagree With
25 Jan 2021
getpocket.com

Bridge the divide with thoughtful conversation techniques, next-level listening, and a dip into the science of changing minds.

Memos
3 Nov 2020
sriramk.com
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Do you like being right? Of course, everyone does. Are you successful at convincing others? That’s a tougher one. We may politely disagree, avoid, or scream bloody murder at each other, but whatever our conflict style, no one is born, and few are raised, knowing how to persuade.

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Developing user habits is not the same as demanding compliance. But sometimes that’s the task at hand.

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Some people have a knack for buying products that flop, supporting political candidates who lose and moving to neighborhoods that fail to thrive.

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Queens in many societies heavily influenced the policies and governing behavior of their kings.

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The Charisma Effect
31 Dec 2019
getpocket.com

How to bend people to your will.

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Choose your words carefully and you can get someone to change their mind, or see you in a new light.

delivery.php
23 Dec 2019
poseidon01.ssrn.com
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More than 2,000 years ago Aristotle outlined a formula on how to become a master of persuasion in his work Rhetoric . To successfully sell your next idea, try using these five rhetorical devices that he identified in your next speech or presentation: The first is egos or “character.” In order for your audience to trust you, start your talk by establishing your credibility. Then, make a logical appeal to reason, or “logos.” Use data, evidence, and facts to support your pitch. The third device, and perhaps the most important, is “pathos,” or emotion. People are moved to action by how a speaker makes them feel. Aristotle believed the best way to transfer emotion from one person to another is through storytelling. The more personal your content is the more your audience will feel connected to you and your idea.

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The psychology of gift giving
23 Dec 2019
nesslabs.com

The holiday season is around the corner. For most of us, it means we need to get gifts for our loved ones—our family, our friends, maybe even for people we don’t know all that well, such as clients and coworkers. The holiday season is notoriously stressful. Surveys show that nearly 7 people out of 10 ... Read More

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New research is challenging long-held assumptions about how our eyes influence our stomachs.

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The three modes of persuasion — ethos, pathos, logos — are useful skills to master to persuade people and to understand how you’re being persuaded yourself.

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Takedowns and clever quips are easy, but empathy and persuasion are better

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In a fascinating look at language, a professor lays out how political parties can sway supporters with tiny tweaks in word choice.

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Nonviolent communication (NVC) is a popular method of conflict resolution that privileges unbiased evidence and specificity.

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Some bosses lack the political aptitude or key competencies that would let them help you get ahead. When you realize that your manager is out of the loop and your opportunities for influence within the company are limited, focus on getting you more access to communications. Identify individuals who can connect you with important information, and then find a low-key way to meet. As you develop relationships with senior leaders, review who is successful at selling ideas or meeting goals. Use this information to fine-tune your interactions and approaches. And, identify where your talents would most benefit the company so that you can become a key contributor to the organization. Don’t rely on anyone else — including a manager with higher standing — to open doors for you.

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Forty years ago, Bob Cialdini published a groundbreaking book on the power of influence. In our digital age, these rules may have become even more powerful.

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How to Introvert | Less Penguiny
30 Aug 2019
lesspenguiny.com

Why some people are constantly approached by friendly nearbys whereas others might as well be invisible

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Remember that the essence of authority is that people willingly follow your lead. That is what the following strategies are designed to do.

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How to Write Email with Military Precision
24 Aug 2019
getpocket.com

A few tips on how to quickly and clearly relay information and avoid miscommunication.

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15 Steps to Understand & Influence User Behavior: A Deep Dive
22 Mar 2019
ui-patterns.us10.list-manage.com

Understanding user behavior is key to understanding how users interact with your product. Here are 15 steps to analyze & change their interactions to your benefit.

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4-Part Nonviolent Communication (NVC) - PuddleDancer Press
12 Mar 2019
nonviolentcommunication.com

Express and receive communication empathically using the four-part Nonviolent Communication process developed by Marshall B. Rosenberg, Ph.D.

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Creating a useful spec
11 Jan 2019
seths.blog

If you want someone to help, you’ll do better with a spec. It lists just four things: What is the problem to be solved? How are we going to solve it? How can we test that the thing we built m…

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How To Get Precisely What You Want
7 Jan 2019
medium.com

“Imagination is absolutely critical to the quality of our lives.

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Open new routes to successful conversations with colleagues, friends, and family.

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Supermarkets have always played tricks on your mind. Can they help you to eat better?

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When there is an opportunity to gain a positive reputation, individuals are more willing to sacrifice their immediate self-interest. Partner choice creates opportunities for competitive altruism, i.e. individuals compete to be regarded as more generous ...

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The Surprising Benefits of Gossip
24 Sep 2007
scientificamerican.com

Social scientists are uncovering the intricate group dynamics of gossip