positioning
![Brian Piercy](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="%230A66C2"><path d="M20.447 20.452H16.89v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433a1.982 1.982 0 1 1 0-3.964 1.982 1.982 0 0 1 0 3.964zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z"/></svg>)
Download this free Competitive Battlecard Benchmark tool to see how your organization's competitive battlecards stack up against industry best practices.
What is the Blemishing Effect? This psychological principle says that when we show a little negative information alongside the positive, we can make something seem more attractive. Lots of brands use this effect to make themselves more lovable. Just take Pringles who’s 2023 Super Bowl ad showed people getting their hands stuck at the bottom
Every startup I see invariably puts up a competitive analysis slide that plots performance on a X/Y graph with their company in the top right. The slide is a holdover from when existing companies l…
Scroll down for a template — but I recommend you read the post before you try to use it.
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After more than a decade of running B2B growth teams at PayPal and investing at 500 Startups, Matt Lerner now spends his days helping early-stage startups with growth. He's seen firsthand how changes in a handful of words can yield jaw-dropping differences in conversion — and accelerate a startup's course to product/market fit. Here, he makes the case for starting with language/market fit first, and offers up his 4-step process for getting there.
Want to improve your product's positioning but not sure where to start? This article is going to give you everything you need to get started including what positioning is, why it matters, and how to improve it.