prospect-theory
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The AI industry has a trust problem that mirrors a paradox Daniel Kahneman identified decades ago in human decision-making: people
A simple game shows how fear of regret shapes decisions.
One of the major findings in last 50 years has been what people had suspected all along: human thinking and judgment often isn’t rational. By this, I mean given a situation where someone has to make a decision, she will often take a decision that “leaps” to her immediately rather taking than a decision that… Read More
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Prospect theory argues that if given the option, people prefer more certain gains rather than the prospect of larger gains with more risk.
You’re probably not aware of it, but the price of your product includes a risk discount.
Prospect theory proposes that when making decisions people use a reference point to frame prospective alternative outcomes as either potential gains or losses; when considering prospective gains, they are risk-averse and prefer certainty, but when considering prospective losses, they are risk-prone and prefer to risk the possibility of larger but uncertain losses. However, when setting
Whether you are helping your users establish habits, engage in something new or unknown, onboard, or just want to motivate your users into giving your product a try, the Fogg Behavior Model can guide you.
Our desire to give back wanes rapidly with time - Why if you want people to return a favor, you need to act fast
“Imagination is absolutely critical to the quality of our lives.