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In some scenarios, brands can increase consumer interest and positive attitudes by embracing insults directed at them.

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How to Counter Fake News
9 Sep 2025
hbr.org

The traditional playbook is insufficient.

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Nefarious Jobs can arrange everything from breakups to firings to mortifying public shaming. But the agency won’t do it for just anyone.

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Status, class, and the crisis of expertise
8 Jun 2025
conspicuouscognition.com

By celebrating "common sense" over expert authority, populism performs a dramatic status inversion. It gifts uneducated voters the power of knowledge and deflates those who look down on them.

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What inspires someone to write more than 1,200 Yelp reviews in a year? For Robert Siu, it’s a labor of love.

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The Value Of A Promise
6 Apr 2024
tedium.co

When you hear a company like Substack or Canva make a promise, you may get pretty cynical that they’re going to keep it. Honestly, I get that.

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streisand effect
3 Feb 2024
verywellmind.com

Back in December, we wrote about Appin. We were not writing about the reports (of which there have been many) that the organization that started as a sort of cybersecurity training school, but morp…

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The Dirty Secrets of a Smear Campaign
6 Aug 2023
newyorker.com

Rumors destroyed Hazim Nada’s company. Then hackers handed him terabytes of files exposing a covert campaign against him—and the culprit wasn’t a rival but an entire country.

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The Michael Scott Theory of Social Class
5 Aug 2023
link.sbstck.com

Alex Danco's Newsletter, Season 3, Episode 2

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Companies spend thousands of dollars to buy fake reviews and get bad ones removed.

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Social media has a content problem. It's not the content itself, although the list of toxic material is long. The problem is the sheer volume of content. Instead of trusting in self-regulation, the United States could use its regulation of Wall Street after 2008 as a roadmap for regulating tech.

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Shopping for a simple couch or dresser is driving Americans mad. What does the future hold for one of North Carolina's most important industries?

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Forbidden Stories - Keep stories alive
19 Feb 2023
forbiddenstories.org

Forbidden Stories nomine Gaza Project Samer Abu Daqqa’s final reporting trip, amid the ruins of Khan Younis On December 15, 2023, journalist Samer Abu Daqqa was killed by an Israeli strike in Khan Younis. Through testimonies and an open-source investigation, we pieced together the events of his last day. nomine Gaza Project Wild Grass in […]

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Leaked documents reveal the inner world of Eliminalia, a Spanish reputation management company.

Locations product recommendations
30 Aug 2022
jilt.com
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Decentralized reputation is one of the most sought after prizes in the cypherpunk community: to invent a censorship-resistant protocol to make and parse unforgeable trust relationships between…

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Decentralized reputation is one of the most sought after prizes in the cypherpunk community: to invent a censorship-resistant protocol to create and parse unforgeable trust relationships between…

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I watched online as a college classmate went from disgrace to redemption in months. That’s when I found myself deep in the world of black-ops reputation management.

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Our job in the product organization is to create products that can sustain a business.  Make no mistake about it: everything depends on strong products. Without these strong products, our marketing programs require customer acquisition costs that are too high; our sales organization is forced to get creative which drives up cost of sales, lengthens...

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Saudi-backed LIV Golf shows how 'sportswashing' can backfire.

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16 Tools to Manage Your Reputation
28 Jun 2022
practicalecommerce.com

Reputation management is essential for any brand. Your company's future may depend on what’s been said about it in posts, comments, reviews, and rankings. Fortunately, there are affordable tools to help. Here is a list of tools to manage your brand’s reputation.

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For a fee, companies will tackle damaging search results. But is the new economy of digital makeovers making things worse?

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‘Do-gooders’ are often judged harshly. Why do we resent their acts of altruism or question their motives?

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16 Tools to Manage Your Reputation
20 Jul 2021
practicalecommerce.com

Reputation management is essential for any brand. Your company's future may depend on what’s been said about it in posts, comments, reviews, and rankings. Fortunately, there are affordable tools to help. Here is a list of tools to manage your brand’s reputation.

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Welcome to the wild world of product displacement, in which no brand is safe from "hatejacking" and other threats.