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Applying causal machine learning to trim the campaign target audience

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Evaluating Uplift Models
22 Jul 2023
towardsdatascience.com

How to compare and pick the best uplift model

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Uplift Modeling with Cost Optimization
19 Mar 2023
towardsdatascience.com

How to adjust CATE to consider costs associated with your treatments

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Beyond Churn: An Introduction to Uplift Modeling
18 Dec 2020
towardsdatascience.com

Knowing which customers might churn is helpful, but uplift modeling can give you a new window into the nuances of customers’ responses…