perfume
![Brian Piercy](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="%230A66C2"><path d="M20.447 20.452H16.89v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433a1.982 1.982 0 1 1 0-3.964 1.982 1.982 0 0 1 0 3.964zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z"/></svg>)
Fragrance tech company Patina announced Thursday a $2 million raise from investors, including Betaworks and True Ventures.
At Givaudan and IFF, chemists build—and safeguard—new aroma molecules tightly linked to emotion and memory
The fragrance industry in China is on the upswing as younger consumers embrace scents for self-expression and comfort.
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Over the last few millennia, as scientific knowledge and social norms have fluctuated, what Westerners considered smelling “good“ has changed drastically.
Francis Kurkdjian had a runaway hit with Baccarat Rouge 540. Now, at Parfums Christian Dior, he’s trying to make his mark on a storied fashion house.