sales-salesmgmt

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2019-08-29 · hbr.org

Getting Over Your Fear of Cold Calling Customers

Research shows that 48% of B2B salespeople are afraid of making cold calls. There are typically two central fears: 1) fear of sounding like a sales person; and 2) fear of failure. Overcoming the fear of sounding like a salesperson is a simple matter of accepting that you…