Complex, interconnected problems like compliance require a comprehensive product from the outset, argues guest columnist Daniel Kjellén, CEO and co-founder of Freda. Drawing on his experience selling Tink, he explains how repeat founders can combine capital, credibility and…
Consumers may accept higher prices or smaller packages, but hidden quality cuts can damage trust and drive them away.
Ask a team what they shipped this year and you’ll get a list. Ask what they killed and the room goes quiet.
On May 2, 2026, Spirit Airlines stopped flying. Roughly 300 flights and 60,000 passengers a day were instantly orphaned. Seventeen thousand people lost their jobs. United, Delta, JetBlue, and Southwest capped rebooking fares at around $200 one way, which is the closest thing a…
While AI makes it easy to create prototypes, these are often not fully functional products. A real product requires users, a market, and solves real problems.
For most of the last twenty years, tyres were held up as an example of a category that could not fully move online.
Aldi is disrupting the U.S. grocery business
In the analog world, it takes great effort to make a copy.
Building a moat is the difference between having fun with business, vs eating glass all day, every day, for years. This is how moats are actually built.
It’s also true that Power is much easier to identify than it is to build.
Bandag
7 Distribution Channels That Don’t Need a Single Follower
AI's growth in search and shopping adds precision to intent behaviors and opportunities.
A 97-year-old fastener manufacturer in Albion, Michigan, trading below book value with zero analyst coverage, just paid a special dividend.
The measurement philosophy that blinds the room it’s supposed to illuminate
Costco is built different
How to define a physical product concept and get it ready for execution.
Most users dismiss the first step of a product tour within seconds. Here is why that happens, what users do instead, and the one pattern that actually drives activation.
Five strategies to drive volume and profit.
Avoid These Common Mistakes
The strategy must be designed to prevent (or more realistically, limit) those who would normally pay full price from taking advantage of a discount.
How an Italian orphan built a $27 billion monopoly that controls the brands, the stores, the lenses, and the insurance.
How TTI and Stanley Black & Decker took the same playbook in opposite directions.
Two good ideas and one bad mistake
MVPs are learning tools that test whether an idea is valuable to users.
Joe Hogan, Align Technology’s plastics-nerd CEO, says you shouldn’t eat with your aligners and that you don’t need to wear your retainers every night.
Notes from an AI founder taking a swing at a hundred-billion-dollar incumbent.
"GitHub Copilot had 20 million users. First to market. Then Claude Code arrived and installs peaked within six months. If the sword can cut the leader, no one is safe."
Explore 925+ failed startups and learn from $32.5B+ in burned venture capital. Discover why they failed, their market potential, and how to rebuild them.
Building in consumer hardware as a software engineer
Your product isn't failing because of bad design. It's failing because your team is designing in clarity while your users are drowning in chaos. The gap between how you think users behave and how they actually feel their way through your product is quietly breaking every flow…
The announcement of the planned Netflix acquisition of Warner Bros, one of the last remaining major studios, is shedding light on a key issue we often overlook when thinking about culture, creativi…
Large cities move fast and need retail spaces that can keep up with shifting demand. Brands have started to rely on smaller stores that fit busy streets, tight corners, and varied foot traffic. Customers respond well to shops that feel simple, quick, and easy to use. These…
A step-by-step path to validate your idea fast by defining the problem, testing assumptions, prototyping the critical flow, and shaping a focused MVP you can learn from.
A founder's firsthand account of how he merged with a competitor to materially change the trajectory of his company.
OpenAI is making a play to be the Windows of AI: the all-encompassing platform that controls both hardware supplier and software developers.
Founders share the unconventional ways they found conviction in their startup ideas.
Example: Dev = user; CTO = buyer
A four-part framework.
Our guide to all things strategy, from “adjacency expansion” to “value stick.”
Ensuring users receive world-class products.
FMEAs
SPC
How and why the Jobs to be Done Framework can help you sell more, faster, and accelerate your understanding of demand.
We analyze the home pages of 10 marketplaces to spot common merchandising traits.
Compaq’s Rod Canion broke Big Blue’s hold on the PC market—and changed computing forever
Our just-completed analysis of 40 direct-to-consumer brands revealed several cross-selling techniques.
When brilliant work leads to breakdowns
When even "free" is too expensive.
Shared with Dropbox
How to get better, faster at the skill of uncovering demand, which underpins the skill domains of sales, marketing, and product.
Companies that want to launch a B2B marketplace face a choice: own the platform, spin it off, or create a startup.
I asked an 🍎 Apple Vision Pro designer turned solopreneur how he sells HW.