The most important product decision is what you don’t build

Ask a team what they shipped this year and you’ll get a list. Ask what they killed and the room goes quiet.

Ask a team what they shipped this year and you’ll get a list. Ask what they killed and the room goes quiet.

Ever feel like you can’t say no? Like you’re constantly doing things you don’t want to to avoid letting others down or having them think less of you? You’re not alone. Saying no to people’s requests is something I’ve had to work on throughout my adult life. I know a lot of other…

If you're building a product, you have to be great at saying No. Not 'maybe' or 'later'. The only word is No. Building a great product isn't about creating tons of tactically useful features which are tangentially related. It's about delivering a cohesive product with well…