The most important product decision is what you don’t build

Ask a team what they shipped this year and you’ll get a list. Ask what they killed and the room goes quiet.

When the cheap one is the cool one

Apple and Porsche both figured out the same secret that the cheapest product in the lineup can be the most exciting. It just takes a little intention.

The triumph of logical English - Works in Progress Magazine

English prose has become much easier to read. But shorter sentences had little to do with it.

We think we are looking at a language that got simpler

Sentences can be simple (one main clause), compound (two or more main clauses linked with a conjunction), complex (a main clause with dependent clauses, i.e. clauses that cannot stand alone), or complex-compound (one or more dependent clauses and two or more main clauses).

Why Simple Marketing Works: The Psychology of Cognitive Fluency

Understanding Occam's Razor: Why Simpler Models Usually Win

Learn why simpler statistical models often outperform complex alternatives and when to apply this principle.

Information criteria like Akaike Information Criterion (AIC) and Bayesian Information Criterion (BIC) formalize this trade-off using specific formulas:

Simplicity is An Advantage but Sadly Complexity Sells Better

Pushing back on the cult of complexity.

If your product is Great, it doesn't need to be Good.

By now, everyone is tired of hearing about the iPad, but the negative responses are so perfectly misguided that it would be wrong to waste t...

Five Things My Roomba Does Better Than My Tesla

Not including vacuuming.