UGC Roster founder Gabriele Muratori, 19, explains why the brands growing fastest on his 200+ brand marketplace are shifting from single influencer bets to high-volume, testable creator content fed into paid ads.
Guy Raz Newsletter – August 27, 2026
Data spanning one agency’s entire client roster shows the true impact of AI search on web traffic and conversions.
Clipping is the creator growth hack of the year, but there are strong arguments for and against the practice. We break them down.
Five strategies to drive volume and profit.
Avoid These Common Mistakes
The strategy must be designed to prevent (or more realistically, limit) those who would normally pay full price from taking advantage of a discount.
Analysis of SaaS brands reveals what actually works on Reddit and how AI search is reshaping visibility, discovery, and trust.
Apple and Porsche both figured out the same secret that the cheapest product in the lineup can be the most exciting. It just takes a little intention.
KitKat's new wrapper is a pouch designed to block signals to your phone.
The original Coors Banquet just got a cooler younger brother.
In today's environment, product detail pages must be "AI consumable" to provide answers and model items as structured entities.
An illustrator’s work appearing on Monte-Carlo Masters merchandise without permission points to a deeper issue: tennis’s fragmented retail system leaves no one clearly in charge.
How shopping became a game of snagging mediocre, limited-run products
Generally speaking, a drop is just a slightly different way of releasing products.
and to prioritize avoiding loss over gaining rewards
Fast casual restaurant chains are turning to merch, fashion, perfumes, apparel—and to fans, it’s no joke.
Airlines and their credit-card-company partners compete to provide the best food, alcohol, and bathrooms, and the right amount of access, in the contest to attract frequent fliers. Zach Helfand reports.
In this article, I'll take you through a practical guide to RFM Analysis using Python. A Guide to RFM Analysis using Python.
Most of what we see online is a copy of something else. There’s a whole ecosystem of influencers who focus their content on findings dupes of something else, and brands hawking dupes as a marketing tactic. When everything is the same, who gets to claim ownership over ideas?
A curated collection of InDesign templates to help you create clean, professional, and structured layouts for product catalogs. Includes both free and premium templates.
Three lessons from the Chinese brand behind Labubu.
character-based premium products
blind box” marketing strategy, in which buyers don’t know which figure they’ve purchased from a themed set until opening the package
Turn your passion into profit! Learn step-by-step how to start affiliate marketing as a successful side hustle.
Learn how to master cold email outreach from $0 to $1M ARR. A comprehensive playbook on infrastructure, copywriting, and AI-powered personalization at scale.
After 14 years with MailChimp, I decided to switch. I researched the top 26 email marketing tools to find a replacement and here’s what I discovered.
Thoughts on modern commerce from going to a bin store. It’s a place where e-commerce returns go to die.
A secretive Madison Square Garden committee makes VIP ticket decisions based on their own inscrutable definition of celebrity level.
What is the Blemishing Effect? This psychological principle says that when we show a little negative information alongside the positive, we can make something seem more attractive. Lots of brands use this effect to make themselves more lovable. Just take Pringles who’s 2023…
Our US editor-at-large dissects the emotional potency of heritage branding and how companies try (and sometimes fail) to capitalise on it.
The Pink Stuff, a home cleaning paste, went from total obscurity to viral sensation — and Walmart staple — thanks to one “cleanfluencer” and her legion of fans.
No need to create a fancy and modern website with hundreds of pages to make money online.
Proprietary items work best if retailers differentiate them through either cost or innovation and are thoughtful about choosing categories, experts say.
Since starting PostHog in 2020, we’ve learned a bunch about what does and doesn’t work when it comes to marketing to engineers . Paid ads is a…
A spreadsheet on ad platform Xandr’s website revealed a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferences
When it comes to buying food, sight has usurped all other senses. What are the consequences of relegating smell, taste, and touch to the sidelines?
Paraphrasing technical product details into easy-to-understand labels drives ecommerce conversions. Here's how, with examples.
General Partner Connie Chan on how leading brands are using AI and other technology to combine the serendipitous discovery of offline shopping with the infinite options of online shopping. Today, most of the Western world revolves around search-based online commerce. This means…
A comprehensive overview of the China social media landscape in 2020 - know how to navigate and help marketing teams achieve success in Chinese social!
The world's leading online dictionary: English definitions, synonyms, word origins, example sentences, word games, and more. A trusted authority for 25+ years!
Find out the many unexpected benefits of email validation for email marketing to make the most of your efforts and resources.
Is that review real or fake? Most of us can't tell
Why is everyone waxing on about Diptyque?
This article will discuss content syndication in more detail, how it works, and the benefits of using this technique.
Spreading the word on product launches, updates, and collaborations is difficult. Press releases can help, especially when distributed to targeted media outlets.
Digital platforms are struggling, meanwhile a 136-year-old book retailer is growing again. But why?
Email suppression lists are a powerful tool that every email marketer should use. Since suppression lists allow keeping your sending reputation and email
A content strategy is a high-level plan that guides the intentional creation and maintenance of information in a digital product.
Eggs, champagne, underwear, hats for your cat. Here’s why “unattended retail” is taking off — especially with Gen Z.
Whether or not you should pursue a catalog strategy is a question that deserves significant thought. As digital marketing becomes more complex, it may make a lot of sense to send out correctly designed catalogs to the right customers. For e-commerce retailers without physical…
Not every business needs to have habit-forming products. Here's how two companies hooked customers and formed habits with products they rarely used.
Game-based marketing: a gamification marketing guide to create brand awareness and drive user engagement for your business.
Hulu and Beyoncé have pioneered a new way to generate hype.
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.
When it comes to making money online you’re going to have a lot of options at your disposal. Frankly, it can be quite overwhelming just choosing an online