Private Train Cars Persist In the Era of Private Jets and Luxury Travel
Private train cars may seem like a relic of the past, but for some rail fans, nothing beats having — or renting — your own sleeper car.
luxury
We Bought a $500 Counterfeit Rolex So Good, Even Rolex Didn’t Spot It
The replica watch industry is in its “super clone” era. Following tips from murky internet forums, we bought three budget fakes that were good enough to pass as real—but ultimately disposable.
The Ferrari of Espresso Machines Is Fueling a Hot Resale Market
The La Marzocco coffee maker has long been a sought-after classic. But used machines are now even more coveted by cafe owners and collectors.
The engineering marvels hidden inside six-figure watches
Modern luxury watches can be traced back to one of Napoleon Bonaparte’s younger sisters
Bad Lunch | The Sun Magazine
I’d come to think of being a chef on a yacht as a kind of psycho-spiritual quest, like Homer’s Odyssey, only instead of tumultuous seas and six-headed monsters, our challenges were wealthy clients who arrived by private jet with Louis Vuitton purses on their arms.
The Airport-Lounge Wars
Airlines and their credit-card-company partners compete to provide the best food, alcohol, and bathrooms, and the right amount of access, in the contest to attract frequent fliers. Zach Helfand reports.
Buy All This, Look Rich
How Quince, the one-stop shop for everything from cashmere sweaters to caviar, seduced a generation of jaded shoppers.
The Wild Economics Behind Ferrari’s Domination of the Luxury Car Market
Limiting production is helping to make its sports cars coveted—and the company the most valuable automaker in Europe
LVMH: Guardians of Tradition, Engineers of Desirability
From royal connections to succession plans, explore LVMH's journey in mastering desirability and achieving global dominance in the luxury industry.
The most expensive handbags ever made
Multimillion-dollar bags from Hermès, Louis Vuitton, Mouawad, and more are some of the most expensive in history
What’s the Status of Flaunting Your Status?
In the world of the ultrawealthy, luxury is only quiet if you don’t know what to listen for.
The secret economics of the Birkin bag
On a flight from Paris to London in 1983 Jane Birkin, an Anglo-French chanteuse and actress, spilled the contents of her overstuffed straw...
Telfar’s Dynamic Pricing Model Offers a New Way to Gauge Luxury Item Demand
Telfar has introduced a “Live Price” pricing model based on customer demand.
Year In Review: The Rise And Fall Of The Hype Watch
Last year, a handful of specific watches – you know the ones – went from "rather expensive, even for a luxury item" to "these prices simply cannot be real." This year, the bubble popped. Here's what happened, and what it means for 2023.
Payless punks fashionistas by opening a fake luxury store and inviting them to comment on its 'designer' shoes
Bargain shoe chain Payless recently took over a Santa Monica retail shop and turned it into Palessi, a luxury store selling their bargain shoes. Then they invited influencers to the…
How to Sell a $300 Chocolate Bar
Follow the wine playbook.
How to Sell High-priced (and High-quality) Products
In the 1950s, most products were built to last. Companies knew that manufacturing long-lasting products would spread word-of-mouth referrals, which meant
Applying Luxury Principles to Ecommerce Design
Luxury brands should use their digital channels to support and enhance their high-quality customer experiences. This requires providing product details that spark interest, balancing visual design with other priorities, and avoiding interruptions that risk cheapening the brand.
Luxury marketing search strategy, Part 1: Consumer mindset
Why do we buy luxury brands? A look into the psychology driving our purchase decisions -- and how search marketers should therefore think about strategy.
Luxury groups ponder ways to get rid of their unsold inventory
Other than slashing prices
Luxury marketing search strategy, Part 2: Strategies and tactics - Search Engine Watch
Marketing for luxury goods is a highly competitive space. Here's a full guide of how to craft SEO strategies and tactics to maximize those results.
Human Contact Is Now a Luxury Good (Published 2019)
Screens used to be for the elite. Now avoiding them is a status symbol.
Why So Many Luxury Brands Are Terrible at Ecommerce
Until recently, a lack of digital prioritization and desire to control access have led to sub-par luxury ecommerce experiences. Many luxury brands are struggling to improve.
Veblen good - Wikiwand
A Veblen good is a type of luxury good, named after American economist Thorstein Veblen, for which the demand increases as the price increases, in apparent cont...
People Are Confused About the Usefulness of Buying Fancy Things
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Why luxury goods don't impress, but repel.
Veblen good - Wikipedia
A Veblen good is a type of luxury good, named after American economist Thorstein Veblen, for which the demand increases as the price increases, in apparent contradiction of the law of demand, resulting in an upward-sloping demand curve. The higher prices of Veblen goods may make…
Minimalism Is Just Another Boring Product Wealthy People Can Buy
I think it’s probably no secret by now that I hate minimalism. I hate it as the incredibly-tedious piece of […]