Most people who want to start a clothing brand begin in completely the wrong place. They open a design programme, sketch out a collection
Why did Allbirds fail to make it in the retail market?
The denim brand is launching a high school curriculum to teach students how to stitch up tears and replace buttons.
Leslie Jamison reviews “Dress, Dreams, and Desire,” a new book by the fashion historian Valerie Steele, and discusses the accompanying exhibition at the Museum at the Fashion Institute of Technology, and the place that clothing had in the works of Freud and Lacan.
Being a smart consumer has never been easier. Influencers and the fashion industry are all taking advantage of that.
In 103 years, there’s never been a flameout quite like this.
The brand conceives of itself as a distribution system for utopian values as much as an apparel company. Can it become the world’s biggest clothing manufacturer? Lauren Collins reports.
Shoes are deeply personal, literally moulded to our lives. But they create our social lives as much as express them
How Quince, the one-stop shop for everything from cashmere sweaters to caviar, seduced a generation of jaded shoppers.
“I lean close to the bag and inhale. I remember that the leather is baby-cow skin. I smell the earth, animal mortality, and the moment of my financial trauma.”
'In the last six or seven years, with the extraordinary growth in knitwear, we decided to create an all-around industrial hub.'
Just three years after Dr. Martens' $5 billion IPO, the Docs boot brand is struggling and the CEO is stepping down. What went wrong?
Eileen Fisher has vowed to reduce overconsumption. Now, the brand is making good on its promise.
Buying cheap clothing online can be satisfying, but it comes with not-so-hidden environmental costs. When designer Diarra Bousso was growing up in Senegal, her family bought and created new outfits for longevity rather than on impulse — an intention she carries forth in her…
In the world of the ultrawealthy, luxury is only quiet if you don’t know what to listen for.
In the influencer era, Emily Weiss built a beauty empire on hashtags, highlighter, and customer-led marketing campaigns.
Research shows that the brain finds pleasure in the pursuit of inexpensive things, and high-street chains and online retailers sites alike are cashing in.
Bargain shoe chain Payless recently took over a Santa Monica retail shop and turned it into Palessi, a luxury store selling their bargain shoes. Then they invited influencers to the…
This is not a matter of "you get what you pay for."
Until recently, a lack of digital prioritization and desire to control access have led to sub-par luxury ecommerce experiences. Many luxury brands are struggling to improve.
The long read: Selling cheap fakes of a successful product makes horribly good business sense. Is there any way to stop it?
The Chinese company has become a fast-fashion juggernaut by appealing to budget-conscious Gen Zers. But its ultralow prices are hiding unacceptable costs.
You think they randomly choose those glaring shades of Nike, Adidas and New Balance? Think again.
Building the raw materials for personalization at scale
Nearly 200 years ago, Dhaka muslin was the most valuable fabric on the planet. Then it was lost altogether. How did this happen? And can we bring it back?
Mary-Kate and Ashley Olsen grew up to make New York’s most desirable clothes. But can even perfection survive the pandemic?
Vestiaire Collective announced a new funding round. The company has raised $216 million, or €178 million — it has reached a valuation above $1 billion,
When the pandemic presented a buy-low opportunity, one college dropout hit the road and filled his truck with $200,000 worth of kicks.
If e-commerce was a market for L’Oreal, then it would be the biggest in terms of market value, worth nearly €5 billion ($5.9 billion).
From chevron to polka dots and beyond.
Atlas: A Dataset and Benchmark for E-commerce Clothing Product Categorization - vumaasha/Atlas
How an adored French brand ended up in liquidation.
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A peek at the scientists who chemically engineer the scents behind numerous commercial products.
Black is the color of formal clothing, of the cowed and of the law-abiding, of Romanticism, of wandering religious fanatics, of mourning and of tired workaday uniform.
Brands are giving the masses the illusion that they are consuming luxury, when in reality they are doing nothing of the sort, argues Eugene Rabkin.
A new book by academic Giulia Mensitieri, laying bare the working conditions of stylists and young designers, has sparked controversy. Will it lead to improved conditions for those forced to work for clothes vouchers instead of cash?
My name is Gabi (my bio), and I’m the CEO and co-founder of Chicisimo. We launched three years ago, our goal was to offer automated outfit…
Since the teams were combined, Sephora's customer profiles have been rebuilt to include 360-degree data that tracks in-store purchases, interactions with sales people, online browsing and online purchasing.
Three years ago we launched Chicisimo, our goal was to offer automated outfit advice. Today, with over 4 million women on the app, we want to share how our data and machine learning approach helped us grow. It’s been chaotic but it is now under control.
Francis Kurkdjian had a runaway hit with Baccarat Rouge 540. Now, at Parfums Christian Dior, he’s trying to make his mark on a storied fashion house.