This young startup is taking on a fragrance industry that hasn’t changed in a almost half century
Fragrance tech company Patina announced Thursday a $2 million raise from investors, including Betaworks and True Ventures.
perfume
How chemists engineer the signature smells of luxury perfumes
At Givaudan and IFF, chemists build—and safeguard—new aroma molecules tightly linked to emotion and memory
Scents of Self: Why Young Chinese are Obsessed with Fragrances
The fragrance industry in China is on the upswing as younger consumers embrace scents for self-expression and comfort.
Our Pungent History: Sweat, Perfume, and the Scent of Death
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Over the last few millennia, as scientific knowledge and social norms have fluctuated, what Westerners considered smelling “good“ has changed drastically.
The French Perfumer Behind the Internet’s Favorite Fragrance Baccarat Rouge 540
Francis Kurkdjian had a runaway hit with Baccarat Rouge 540. Now, at Parfums Christian Dior, he’s trying to make his mark on a storied fashion house.